WSI Overview (20110209)
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description
WSI - a Digital Marketing Firm
Transcript of WSI Overview (20110209)
• Digital Marketing Firm– 30 production centers and suppliers– Focus on mid-size businesses and organizations
• Worldwide Presence– Consultants in over 80 countries
• Business First– Focus on ROI– Experts: Soup-to-Nuts
WSI In a Nutshell
What Is Digital Marketing?
• Brand Recognition
•Lead Generation
• Social Engagement
•Mobile Enablement
I knowthose guys!
Why Website ≠ Marketing
Marketer PublishesWebsite
The Public Viewed
Web 1.0
Why Website ≠ Marketing
Marketers PublishWebsites
The public found,then interacted with
sites they found
Web 2.0
Why Website ≠ Marketing
Marketers StillPublish
WebsitesAdvertise
Participate Socially
The public searches, creates its own content,
interacts with each other,
interacts with websites,
interacts with merchants.
Web 3.0
Doing itOn The
Go!
What to do?
• Begin With the End in Mind • Develop a Digital Strategy to:– Build Your Brand and Credibility– Develop Leads– Join Relevant Conversations– Reach Your Audience Where they Are
What Goes Into It?
• Website and other “Destinations”– Content– Calls to action– Interactive / “Sticky” Elements
What Goes Into It?
• Search and Content Visibility– Search Engine Optimization– Search Advertising– Content Advertising
What Goes Into It?
• Social Interaction– Blogging– Channels/Fan-Pages– Messaging– Listening– Online Reputation Management (ORM)
What Goes Into It?
• Mobile Considerations– Tailored Content– Format for Small Screens– Simple Interaction– Location Awareness
What does WSI Do?
• Help You Assess and Plan– It should all work together
• Design, or Re-Design Pages• Build, or Re-Build Your Site• Search Engine Optimization (SEO)– Get found when your keywords are searched with
good content and relevant links
What Does WSI Do?
• Search Engine Advertising– Pay Per Click (PPC) keyword choices, bids, ads and
landing pages• Social Media and Technology– Tailor your presence– Plan and Train
• Mobile– Mobile sites, and SMS tools
What Next?
• Information Gathering• Formal Assessments• Recommendations• Execution
Questions?
