WSI Net Revenue Overview Abridged
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Transcript of WSI Net Revenue Overview Abridged
Agenda
• What does WSI do?
• Why focus on Social Media?
• Who is our target market?
• Q & A Session
What do we do?
Digital Marketing Services
Why Focus on Social Media?
OPPORTUNITYRECURRING REVENUEPrimarily using SM
through company pages(75%) and status updates (69%)
on Facebook or LinkedIn
• Setup account
• Create company page
• Training on:
– Wall posts
– Photos
– Discussions
– Events
– Reviews
• Ongoing strategy for more “likes”
Video Optimization
• Make video relevant and informative– Focus on script, include
keywords/phrases in narration
• < 5 min
• End with logo, link, call to action
• Keyword/phrase focused title
• SEO friendly description
• Tag your video
• On site: video sitemap, meta data, transcript of video, option to embed/rate/comment
Press Release Syndication
• Account setup on 20 PR distribution sites
• Syndicate to each one
• Topic development
• Copywriting (SEO)
• Relevant title
• Call to action – link back to site
Blog Posts
• Use Wordpress blog platform• Theme to match site• Enable plugins for SEO &
ease of use• Recommend 2 posts/week• Craft each post carefully
– Relevant title – SEO friendly content – 150 –
300 words– Tags– Call to action– Links to other posts/related
content
• Setup account
• 100% completeness
• Training on:– Setting up company page
– Getting references
– Growing connections & interacting with them
– Participating in groups
– Showing expertise in questions/answers
• Account setup• Skinning page• Start following• Training on:
• Find & follow• Posts• Retweets & replies• Direct messages, @username• Lists & favorites• Search, trending topics• Bit.ly, Twitpic, Ping.fm, etc
Who to target
• > $5 million / year in revenue
• Have existing marketing budget
• View my company as a consultant/business partner
• Seeking a comprehensive solution
Conclusion
• Leads, Online Reputation, Communication
• Social media cannot be ignored
• Package deal 6 key areas to start on
1. Video syndication
2. Press release syndication
3. Blog posts
4. LinkedIn
5. Facebook
6. Twitter
