WS5b_OneDidIt_Salo

One Did It Ltd. Arabiankatu 12, 00560 Helsinki, Finland www.onedidit.com

Creative instruments in the One Did It concept

WWW.ONEDIDIT.COM

Marja Salo, Sustainable Consumption [email protected]


One Did It in brief

One Did It Ltd is a member of the Nitro Group.

First version of the One Did It web service launched in June 2008 for user feedback.

Tools for consumers to make more sustainable choices with the support of the online community.

Practical advice based on research data presented in an entertaining format.

Calculations based on the ecological backpack method.


The current structure of the One Did It web service

BACKPACK TEST

HousingEnergy

MobilityFood & beveragesHousehold goods

LeisureWaste

Share experience of ecological lifestyle

Make friends Form groups

CompeteDOS AND DIDS

Daily eco-tip (Do)

Save natural resources by completing Dos

SOCIAL FEATURES


Why use creative instruments?

To catch consumers attention, the message must be clear and it helps if fun appearance is added too.


Creative instruments in One Did It concept

Media delivers continuously information about environmental issues. Sometimes message are even threatening.

One Did It has taken a postive approach, even if challenges are huge we can all contribute to more sustainable consumption patterns.

Edutainment, combination of education and entertainment, is our approach to catch and consumers attention.

The message must be easy to understand.


Pictures


Comic strip


Animation: What is ecological backpack?

-drafts-


Competitions

Materials


Seasonal campaigns


Educational materials

-draft-


Projects promoting sustainable consumption

-draft-


The service itself is a creative instrument:

• It makes the power of the community visible.

• Networking, sharing experiences and competing can encourage to reconsider old practices.

• It provides tools to measure where you stand now.

• Eco-tips assist in adopting better practices.

• One Did It wants to take a part of changing consumer behavior with our generation’s tools.


See you at onedidit.com!

WS5b_OneDidIt_Salo

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