WS3_FINMIPS_Lettenmeier
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Transcript of WS3_FINMIPS_Lettenmeier
Workshop 3Indicators on SCP
Case study: FIN-MIPS Household
Dialogue & Action Platform for Sustainable Consumption and Production
Wuppertal, 17 March, 2009
Michael LettenmeierWuppertal Intitute for Climate, Environment and Energy
2 Wuppertal Institute16-18 March Workshop 3: FIN-MIPS Household Project Michael Lettenmeier
Wuppertal Institute for Climate, Environment and Energy
The WI searches for and develops environmental policy guidelines,
strategies, and instruments in order to promote sustainability at the local, regional, national and
international level.
3 Wuppertal Institute
• Biggest Finnish environmental NGO
• 33 000 members
• 76 corporate members
• 15 regional organisations, 209 local societies
• Appr. 40 employees
• Participating actively in political discussion and
preparation of legislation
• Biodiversity, municipal planning , EU, Baltic Sea,
energy and climate change, sustainable resource
use, sustainable lifestyles, waste prevention, ...
The Finnish Association for Nature Conservation
Workshop 3: FIN-MIPS Household Project Michael Lettenmeier 16-18 March
4 Wuppertal Institute
The Sustainable Consumption Network of Finnish NGOs
• Founded in the early 1980ies to
promote recycling organised
mainly by NGOs at that time
(original name: Recycling
Movement of Finnish NGOs)
• 20 member organisations:
youth and women organisations,
student unions, consumer and
environmental organisations, etc.
Workshop 3: FIN-MIPS Household Project Michael Lettenmeier 16-18 March
5 Wuppertal Institute16-18 March Workshop 3: FIN-MIPS Household Project Michael Lettenmeier
FIN-MIPS Household: the background
Population x 2Economy x 6Food production x 2,5 Fresh water use x 2Timber for pulp and paper x 3Dammed water x 4
GROWTH 1960-2000:
...but the Earth has not grown at all
Some of us, the ones that were bornbefore the 1950´s, have seen more population growth than the entire growththat has taken place in the last 4 Million years.
The World Economy Output has increasedfrom 4 Trillion US $ in 1950 to 20 Trillion US $ in 1995.
In the time space between 1985 and 1995 the World Economy has experienced a great change similar to the change that took place since the beginning of civilization until 1950.
L. BrownPresident of the
Worldwatch Institut
© www.seppo.net
6 Wuppertal Institute16-18 March Workshop 3: FIN-MIPS Household Project Michael Lettenmeier
FIN-MIPS Household: the research
Research agenda
MIPS-studies 2006-2007• Literature review on data basis• 6 master’s theses for new MIPS data in
different consumption areas
Household study 2007-2008• 27 voluntary, different households
documenting their consumption• Results: ecological backpack of household in
kg p.cap. p.a.• Focus groups after showing backpacks to
households: how to decrease resource consumption?
• 4 master’s theses, 3 bachelor’s theses
7 Wuppertal Institute16-18 March Workshop 3: FIN-MIPS Household Project Michael Lettenmeier
FIN-MIPS Household: how it was organised
Funding: 2 ministries: environment (60%) and economy, 1 retail corporation, 4 municipal institutions, SC network of Finnish NGOs (dissemination)
Project team: Finnish Association for Nature Conservation, Wuppertal Institute, 13 students from 9 departments at 5 universities, Helsinki Metropolitan Area Reuse Centre
Two similar projects previously:Factor X – Entering markets eco-efficient (2000–2002): 25 companies et al.FIN-MIPS Transport (2003–2006): 2 ministries, 4 authorities, 2 companies
8 Wuppertal Institute16-18 March Workshop 3: FIN-MIPS Household Project Michael Lettenmeier
The indicator: MIPS
- refers to a relevant issue- holistic indicator- understandable
(ecological backpack)- good for comparing
different products and activities
service unit
material input
9 Wuppertal Institute16-18 March Workshop 3: FIN-MIPS Household Project Michael Lettenmeier
Results: Factor 10 between households
10 Wuppertal Institute16-18 March Workshop 3: FIN-MIPS Household Project Michael Lettenmeier
FIN-MIPS Household research: what we learned
Huge differences huge potential to expect
• Need for new kinds of awareness and action
• Need for new lifestyles, new technologies and new policies
• Focussing on the consumer is not enough => Triangle of change
• Finland ≠ every land => projects in other countries would be interesting
No necessary contradiction between economy and ecology
• Lower resource use with lower income, smaller appartment/house, less
car-driving
Need for creating general resource-efficiency awareness
• Public discussion NGOs, households, companies, governments,
media
• Education and awareness-rising for all actors and on all levels
11 Wuppertal Institute16-18 March Workshop 3: FIN-MIPS Household Project Michael Lettenmeier
FIN-MIPS Household: useful for NGOs
Useful research results
• Clear message: Factor 4 is existing, Factor 10 is possible
• Lifestyles can be addressed
• Lifestyles may even be more important than technology
New arguments in public debate
• Participations in committees and hearings
• Basis for continuous lobbying and communication
New contacts in society
• 1 media contact per day during hot phase => NGO is taken seriously
• New contacts with administration and business and within NGOs
New ideas for internal discussion
• MIPS as a link between nature conservation and environmental protection
• New aspects for internal communication (e.g. member magazine)
12 Wuppertal Institute16-18 March Workshop 3: FIN-MIPS Household Project Michael Lettenmeier
FIN-MIPS Household: agenda setting for SCP
Continuous media interest during project
• 1 media contact per day during hot phase
• 4 series of articles / columns in newpapers and magazines (Helsingin
Sanomat!)
2 big conference events
• Finnish Society for Industrial Ecology: 300 people
• Final conference of project: 200 people, 5 TV channels, radios, newspapers
Huge public interest for results
• SC Network of Finnish NGOs: campaigns, exhibitions, materials
• Onedidit.com, posters, internet games
• Publications are referred to regularily, especially Food MIPS study
• Final report in English published 13th March 2009
13 Wuppertal Institute16-18 March Workshop 3: FIN-MIPS Household Project Michael Lettenmeier
Thank you for your attention!
[email protected]+49 202 2492 175
www.wupperinst.orgwww.mips-online.infowww.mips-online.fiwww.onedidit.com