Written Feedback for U1

8/2/2019 Written Feedback for U1

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Creative Arts & TechnologiesAssessment Brief

For help follow bcotmedia on Tumblr,Youtube, Facebook, Twitterand Google+

BASINGSTOKE COLLEGE OFTECHNOLOGY

L3 CREATIVE MEDIA PRODUCTION

Project: Game Advertiser

Unit 1: Pre- productionUnit 5: Working to a Brief

Date Issued: 16th September 2011 Deadline Date: 16th March 2012

Assessor: Scott Hayden Game Advertiser: Elliot Doyle

Unit 1: Pre-ProductionP1 P2 P3 M1 M2 M3 D1 D2 D3

Unit 5: Working to a Brief

P1 P2 P3 P4 M1 M2 M3 M4 D1 D2 D3 D4

PROJECT BRIEF

You have been approached by alocal production company that

wishes create a new franchise ideaby creating a game concept for 16-35 year old males and females.

Your brief is to create an idea for a series of Game Advertisements and then implement a VIRALADVERTISING CAMPAIGNto build awareness of your game including: Logos, Posters,Magazine covers, Demos and Teaser clips.

In groups, you are expected to demonstrate a clear understanding and application of the codes andconventions of your game concepts genre to near-professional standards whilst displaying yourpre-production work on a blog throughout.

It is absolutely crucial that you attract the younger demographic so the use of social media isessential throughout the project. Consequently, an innovative use of Tumblr, Twitter, Surveymonkey, Google Docs, Dropbox1, Linked in, Vlogs, Podcasts, Blogs, Scribd and Youtube isexpected.

Game Basingstoke will judge the winner/ award the prize for the most professional work in March.

Good luck.

1It is highly recommended that your group creates a Dropbox account so you can all access the work fromhome or if a group member is absent in lectures.

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http://bcotmedia.tumblr.com/http://www.youtube.com/user/bcotmedialecturerhttp://www.facebook.com/bcotmediahttps://twitter.com/#!/bcotmediahttps://plus.google.com/u/1/?hl=en&tab=wXhttp://bcotmedia.tumblr.com/http://www.youtube.com/user/bcotmedialecturerhttp://www.facebook.com/bcotmediahttps://twitter.com/#!/bcotmediahttps://plus.google.com/u/1/?hl=en&tab=wX


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Lecturer Feedback

http://gamesadvertiser.tumblr.com/

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Student Signature: Date:

Assessor Signature: D

2
http://gamesadvertiser.tumblr.com/http://gamesadvertiser.tumblr.com/


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IV Comments:

IV Signature: Date:

What you need to do to successfully achieve the projectYou must:

Attend all lessons and be punctual. The evidence below is the basis of the project itself and is used for both interim and overallassessment. Failure to submit your project on the due/review date can limit you to the pass grade only You will need to research wherever possible and use correctly referenced sources.

Learning outcomes -On com p l e t i on o f t h i s un i t a l e a r ne r s hou l d :Un i t 11 Understand requirements for a specific media production2 Be able to prepare pre-production documentation for a specific media production3 Be able to apply pre-production planning for a specific media production.

Un i t 51 Understand the requirements of working to a brief2 Be able to develop a planned response to a brief

3 Be able to apply a response to a brief4 Be able to review work on completion of a brief.

Date Achieved&

Tutor initials

1. Understand requirements for a specific media productionTo begin your project you need to:

Name your production company

Create an individual tumblr to document your work

As a production company, create a group twitter

account and tweet your idea to @bcotmedia

Once you have done this you need to identify the type of Game advertisements you will create anddemonstrate research into this area:

Create a survey monkey to gather primary research

about what your audience think of your game foryoung people

Gather secondary research on your topic via annotated videos/ images/ articles on your

tumblr

To achieve this part ofU1/ P1 you need tocontribute to your groups initial ideas andgather some primary and secondary research for your Game advertisements [IE]

To achieve this part ofU1/ M1 you need to explain in some detail your initial ideas andcompetently present primary and secondary research for your Game advertisements

To achieve this part ofU1/ D1 you need to comprehensively explain your initial ideas andpresent to a quality that reflects near-professional standards your fully detailed primary andsecondary research for your Game advertisements

Set upindividualtumblr account

Set up grouptwitteraccount andtweet@bcotmedia

Surveymonkey

Gatherresearch forGameadvertisements

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Due Date: Friday 7 th October

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2. Google Doc - Production ScheduleYou each need to create a production schedule onGoogle Docs for your project. Within this you need to identifythe following:

Deadlines for each stage

Availability of equipment

Availability of personnel

Timescales for clearances

Locations

This will then be uploaded to your tumblr.

To achieve this part ofU1/ P1 you need tooutline some planned requirements for yourGame advertisements [IE]

To achieve this part ofU1/ M1 you need to explain in some detail and competently presentthe planned requirements for your Game advertisements

To achieve this part ofU1/ D1 you need to comprehensively explain and present to a qualitythat reflects near-professional standards fully detailed planned requirements for your Gameadvertisements

Google Doc -ProductionSchedule

Due Date: Friday 21 st October3. Group Vlog and Linked in profile

In your group you will then need to participate in a Vlog inwhich your production company will identify the following:

Team roles

Skills and experience

Resourcing

Availability

Costs

Who will be your contributors e.g. specialists,

experts, talent, public (justifyyour choices)

Individually, you will then need to create a Linked in profile:

Include all relevant personal information

Comment on your career experience, interests andaspirations including links to your social media

Connect to Scott Hayden and everyone in your production company

The Vlog and Linked in profile will then be uploaded to your tumblr.

To achieve this part ofU1/ P1 you need tooutline some planned requirements for yourGame advertisements in the vlog and complete at least 40% of your linked in profile [IE]

To achieve this part ofU1/ M1 you need to explain in some detail and competently presentthe planned requirements for your Game advertisements in the vlog and complete at least60% of your linked in profile

To achieve this part ofU1/ D1 you need to comprehensively explain and present to a qualitythat reflects near-professional standards fully detailed planned requirements for your Gameadvertisements in the vlog and complete at least 80% of your linked in profile

Group Vlog

Linked inprofile

Due Date: Friday 11 th November5


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4. Specifics - What is needed?Individually, you need to create a blog (Written Report, Podcast or

Vlog) that identifies what is needed for your Game advertisements eg

Facilities: eg production equipment, post-production equipment, facility houses, outsourcing;

availability; costs

Materials: type, eg original materials, archive and library materials, photo-library materials,

sound library materials, internet, assets, audio, script, animatics, graphics, interviews,costumes, properties, recorded music; sources; costs; clearances

Your completed blog will be posted to your tumblr.

To achieve this part ofU1/ P1 you need tooutline which specific sources of facilities andmaterials you will need for your Game advertisements [IE]

To achieve this part ofU1/ M1 you need to explain in some detail and competently presentwhich specific sources of facilities and materials you will need for your Game advertisements

To achieve this part ofU1/ D1 you need to comprehensively explain and present to a qualitythat reflects near-professional standards fully detailed requirements of which specific sourcesof facilities and materials you will need for your Game advertisements

WrittenReport,Podcast orVlog

Due Date: Friday 25 th November5. Vlog Discussion - Codes of practice and regulation 2

Individually you need to demonstrate an understanding of how thefollowing codes of practice and regulation could affect your Gameadvertisements:

Legal eg copyright, health and safety

Insurance eg public liability, completion insurance

Regulatory bodies eg Ofcom

Trade associations eg TIGA

The Vlog Discussion can be either as a 1-1 Vlog with the tutor OR as a standard Vlog.

Your Vlog Discussion should be uploaded to your tumblr.

To achieve this part ofU1/ P1 you need tooutline the codes of practice and regulationrequirements for your Game advertisements [IE]

To achieve this part ofU1/ M1 you need to explain in some detail and competently presenthow codes of practice and regulation requirements for your Game advertisements

To achieve this part ofU1/ D1 you need to comprehensively present to a quality that reflectsnear-professional standards fully detailed explanations of codes of practice and regulationrequirements for your Game advertisements

VlogDiscussion

Due Date: Friday 9 th December6 . Documentat ion

Individually you are to create at least 3 examples ofdocumentation using Google Docs or Scribd. It is essentialthat your production company decides and agrees who isresponsible for what.

Call sheet

2 By doing this you also cover partial criteria for the U5 P1/M1/D1 discussing relevant legislation to befollowed; organisational structure and working practices

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Recce Research

Mood board

Budget


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Risk assessment

Legal implications

Script

Storyboard

Vlog discussion through flip-chart

Once complete, upload your documentation to your tumblr.

To achieve all ofU1/ P2 you need to generate outline pre-production documentation for yourGame advertisements with some assistance

To achieve all ofU1/ M2 you need to generate competent, carefully presented and detailedpre-production documentation for your Game advertisements with only occasional assistance

To achieve all ofU1/ D2 you need to generate thorough and comprehensively detailed pre-production documentation for your Game advertisements, working independently toprofessional expectations

At least 3examples ofdocumentation

Due Date: Friday 6 th January7. Deve lopment

Here it is important that you discuss any amendments to your Gameadvertisements ideas. This can be evidenced with the following:

Amendments to budget

Amendments to conditions

Mind-maps

Meetings to identify possible solutions

Annotated scripts

Record of programme/design formats

Research into potential of solutions

Evaluation against requirements and constraints

Vlog discussion with client

It is important here that you build on 6. Documentation revising your work, annotating, conductingmeetings and problem solving.

As always, it is important that you show all development work on your tumblr.

To achieve all ofU5/ P2 you need todemonstrate some development from yourdocumentation for the Game advertisements working within appropriate conventions and withsome assistance [CT, SM]

To achieve all ofU5/ M2 you need todemonstrate development from your documentationfor the Game advertisements that competently shows some imagination and with onlyoccasional assistance

To achieve all ofU5/ D2 you need todemonstrate detailed development of yourdocumentation for the Game advertisements to near-professional standards showing creativityand flair and working independently to professional expectations

Developmentofpre-production

Due Date: Friday 13 th January

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8. Understand the requirements of work ing to a br iefTo demonstrate an understanding of the codes and conventions of your game genre and of the briefitself, you need to create a Written report (using Google Docs or Scribd) or a Vlog to demonstrateyour understanding of the Game advertisements brief:

Reading a brief:

Here you need to demonstrate that you recognise

nature of and demand implicit in brief by discussingthe codes and conventions of Game advertisements

Negotiating the brief:

What have you taken from consultation with client (tutor)?

How have you interpreted the brief? (are you following or

subverting conventions)

What constraints (legal, ethical, regulatory) have you

encountered?

Opportunities

Identify opportunities for self-development (eg new skills)

Once finished, your Written report or Vlog needs to be uploaded to the tumblr.

To achieve all ofU5/ P1 you need todescribe some requirements of the Gameadvertisements brief

To achieve all ofU5/ M1 you need toexplain the requirements of the Game advertisementsbrief with reference to detailed illustrative examples from your production

To achieve all ofU5/ D1 comprehensively explain the requirements of the Gameadvertisements brief with elucidated examples from your production whilst using correctterminology

WrittenReport or Vlog

Due Date: Friday 27 th January9. Tutor observation, Witness statement and Podcast

During the production of the Game advertisements you need to maintain professionalism at all times:

You will be observed with a Witness statement and spoken to by yourtutor in a Podcast about the following aspects of your production:

Logistics

Finance

Creative processes

Personnel management

Resource management

Once complete the Witness statement and Podcast from your tutor will be uploaded to your tumblr.

To achieve all ofU1/ P3 you need to demonstrate that you have applied your pre-production planning to your Game advertisements with some assistance. [TW, SM]

To achieve all ofU1/ M3 you need to demonstrate that you have applied your pre-production planning to your Game advertisements competently with only occasionalassistance.

To achieve all ofU1/ D3 you need to demonstrate that you have applied your pre-production planning to your Game advertisements to a quality that reflects near-professionalstandards, working independently to professional expectations.

Tutorobservation

Witnessstatement

Podcast

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Time management

Monitoring progress

Risk management

Crisis management

Maintaining documentation


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Due Date: Friday 10 th February

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10.Vlog - Relationship with clientAs you near the end of your Game advertisements production youwill undertake a professional, reflective 1-1 Vlog conversation withyour tutor. You will be expected to discuss the following:

Any revisions your group made to the brief

Any revisions your group made to your production schedule

How you dealt with difficulties or complaints

Once complete, you need to upload the Vlog to your tumblr.

To achieve all ofU5/ P3 you need todiscuss how you revised and dealt with the pragmaticsof the Game advertisements brief within appropriate conventions and with some assistance[CT, SM]

To achieve all ofU5/ M3 you need to explain, with examples, how you revised and dealtwith the pragmatics of the Game advertisements brief competently showing some imaginationand with only occasional assistance

To achieve all ofU5/ D3 you need to critically reflect on how you revised, adapted and dealtwith the pragmatics of the Game advertisements brief to near-professional standards showingcreativity and flair and working independently to professional expectations

Vlog Relationshipwith client

Due Date: Friday 9 th March11.Finished Game advertisements and progress blog

As you complete the production phase of the Game advertisements youwill be assessed on how you develop the project through each phase.

You will also need to add a progress blog on your experience as part of the production company.

Pre-production phase Production phase

Post-production phase

Once finished you need to upload your completed Gameadvertisements to youtube and update your tumblr with a progress blog.

To achieve this part ofU5/ P3 you need toapply a response to a brief working withinappropriate conventions and with some assistance [CT, SM]

To achieve this part ofU5/ M3 you need to apply a response to a brief competently showingsome imagination and with only occasional assistance

To achieve this part ofU5/ D3 you need to apply a response to a brief to near-professionalstandards showing creativity and flair and working independently to professional expectations

Finished Gameadvertisements

Blog update

Due Date: Friday 16 th March

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Monitor progress Review

Revise


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12. EvaluationOnce your Game advertisements are completed and yourtumblr is completely up to date (check with your tutor), youneed to critically reflect on your work as a Google Doc. You

need to discuss the following:

Constraints experienced

Any legal issues?

Any regulatory requirements?

Was more finance needed?

Management

Time management

Leadership skills

Group Communications

Did you meet brief requirements?

Did you achieve agreed group outcomes?

Did you work to agreed timescales?

What have you learnt for your FMP?

Once this is complete you need to upload it to your tumblr via Google Docs and double-check that youhave all 12 stages of the Game advertisements assignment complete.

To achieve all ofU5/ P4 you need tocomment on own work on completion of the Gameadvertisements brief with some appropriate use of subject terminology.

To achieve all ofU5/ M4 you need to explain own work on completion of the Gameadvertisements brief with reference to detailed illustrative examples and with generally correctuse of subject terminology.

To achieve all ofU5/ D4 you need tocritically evaluate own work on completion of the Gameadvertisements brief with reference to professional practice and consistently using subjectterminology correctly.

Evaluation

Due Date: Friday 16 th March

END OF ASSIGNMENT CHECKLIST

PROOF-READ ALL OF YOUR WORK

DOUBLE-CHECK THAT ALL 12 STAGES ARE COMPLETE CHECK THE TRACKING GRID TO ENSURE YOU HAVE THE GRADE

YOU WANT

ENSURE ALL LINKS, VLOGS AND PODCASTS PLAY FROM YOURTUMBLR

ASK YOUR LECTURER WHAT YOU CAN DO TO IMPROVE YOURGRADE

WHEN YOU ARE DONE PLEASE ASK YOUR TUTOR FOR THE

FINAL MAJOR PROJECTBRIEF.

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Feedback

From peers

From client

From audience

Is it suitable for industry?

Did you contribute to workplace goals?


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CRITERIA Learner Activitynumber

Unit1:Pre-production P1 Outline requirements and sources of requirements for a specific media production [IE] 1, 2, 3, 4, 5

M1 Explain in some detail and competently present requirements and sources of requirements for aspecific media production1, 2, 3, 4, 5

D1 Comprehensively explain and present to a quality that reflects near-professional standards fullydetailed requirements and sources of requirements for a specific media production

1, 2, 3, 4, 5

P2 Generate outline preproduction documentation for a specific media production with some assistance 6

M2 Generate competent, carefully presented and detailed pre-production documentation for a specificmedia production with only occasional assistance

6

D2 Generate thorough and comprehensively detailed pre-production documentation for a specificmedia production, working independently to professional expectations

6

P3 Apply pre-production planning to a specific media production working with some assistance. [TW,SM]

9

M3 Apply pre-production planning to a specific media production competently with only occasional

assistance.

9

D3 Apply pre-production planning to a specific media production to a quality that reflects near-professional standards, working independently to professional expectations.

9

Unit5:WorkingtoaBrief

P1 Describe the requirements of working to a brief 8

M1 Explain the requirements of working to a brief with reference to detailed illustrative examples 8

D1 Comprehensively explain the requirements of working to a brief with elucidated examples 8

P2 Plan a response to a brief working within appropriate conventions and with some assistance [CT,SM]

7

M2 Plan a response to a brief competently showing some imagination and with only occasionalassistance

7

D2 Plan a response to a brief to near-professional standards showing creativity and flair and working

independently to professional expectations

7

P3 Apply a response to a brief working within appropriate conventions and with some assistance [CT,SM]

10

M3 Apply a response to a brief competently showing some imagination and with only occasionalassistance

10

D3 Apply a response to a brief to near-professional standards showing creativity and flair and workingindependently to professional expectations

10

P4 Comment on own work on completion of a brief with some appropriate use of subject terminology. 12

M4 Explain own work on completion of a brief with reference to detailed illustrative examples and withgenerally correct use of subject terminology.

12

D4 Critically evaluate own work on completion of a brief with reference to professional practice, andconsistently using subject terminology correctly.

12

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Unit 1: Pre-production

CRITERIA ACHIEVED FEEDBACK

P1 Outline requirements andsources of requirements for aspecific media production [IE]

YYou have created a tumblr within it created a Productionschedule, a Group Vlog, as well as detailing theSpecifics of your production.

M1 Explain in some detail andcompetently presentrequirements and sources ofrequirements for a specificmedia production

Y Your Survey Monkey and the accompanying analysis,along with your Vlog outlining the Codes of Practice andRegulation you encounter shows more than competentunderstanding/ presentation of the requirements.

D1 Comprehensively explain andpresent to a quality that

reflects near-professionalstandards fully detailedrequirements and sources ofrequirements for a specificmedia production

Y By completing your Linked in profile and enhancing yourprevious work to include more detail you have shownexamples of your skills/ understanding of the

requirements. Your work has been comprehensive andyour Group Vlogs in particular show real professionaldetail, Elliot.

You have kept up to date well and have shown that youcan work independently to get tasks complete welldone.

P2 Generate outline pre-production documentation fora specific media productionwith some assistance

Y You have contributed toward the outline of all of yourproduction teams documentation.

M2 Generate competent,carefully presented and

detailed pre-productiondocumentation for a specificmedia production with onlyoccasional assistance

Y By using Scribd to embed the docs in your blog youhave demonstrated care and professionalism in in

displaying your work on your tumblr.

D2 Generate thorough andcomprehensively detailedpre-productiondocumentation for a specificmedia production, workingindependently to professionalexpectations

N Your group still needs to add their Documentation, Elliotin order to reach a comprehensive level.

Your independent, professional approach is evidenced inyour work so far. However, until you add the necessarydocs your grade is a Merit.

Alternatively, you can improve your grade by bookingequipment/ locations with me via email or FB.

P3 Apply pre-productionplanning to a specific mediaproduction working withsome assistance. [TW, SM]

YThroughout the Tutor Observation you have shown good

application of your pre-production to your ViralCampaign.

M3 Apply pre-productionplanning to a specific mediaproduction competently withonly occasional assistance.

Y You have shown more than competent application ofyour Pre-production in planning your Viral advertisingcampaign, as evidenced with you Group vlogs and thePodcast.

D3 Apply pre-productionplanning to a specific mediaproduction to a quality thatreflects near-professionalstandards, working

independently to professionalexpectations.

Y Elliot, you have shown throughout your Vlogs andgeneral behaviour in class/ out of class/ online showsthat you are working to near-professional standards andhave worked independently to professional expectations.Well done.

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