Writing & Speaking for Business By William H. Baker Chapter Eight.
Writing & Speaking for Business By William H. Baker Chapter Five.
-
Upload
winfred-morrison -
Category
Documents
-
view
229 -
download
2
Transcript of Writing & Speaking for Business By William H. Baker Chapter Five.
![Page 1: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/1.jpg)
Writing & Speaking
for BusinessBy William H. Baker
Chapter Five
![Page 2: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/2.jpg)
Revising and Proofreading Text
No first-draft is perfect
Writing violations damage credibility
Unclear writing takes time to understand
Factual errors lead reader to wrong conclusions
Factual errors lead reader to wrong conclusions Q
ual
ity
wri
tin
g m
atte
rs
![Page 3: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/3.jpg)
Chapter Agenda
Getting and giving feedback
Revising content and appearance
Revising paragraphs
Revising sentences
![Page 4: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/4.jpg)
Proofreaders’ Marks
![Page 5: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/5.jpg)
Obtaining Feedback
Writer’s Role in Obtaining Feedback
Describe the audienceaudience
Explain the purposepurpose of the writing
Explain the strategystrategy used in the message
Invite feedbackfeedback
1 2 3 4
![Page 6: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/6.jpg)
Giving Feedback
Reviewer’s Tasks in Giving Feedback
Understand who the audienceaudience is and what the goals are
Review the messagemessage, finding strengths and weaknesses
Give feedbackfeedback in a positive manner
1 2 3
![Page 7: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/7.jpg)
Document Testing
Think-aloud ProtocolWhat I’m reading
What the text is causing me to think and do
![Page 8: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/8.jpg)
Four Parts of Evaluating Writing
C
O
W
D
Content: Is it clear, complete (5 W’s), correct, convincing?
Organization: Is the main idea at the beginning? Is OABC used?
Writing: Do paragraphs pass CLOUD tests? Do sentences apply all guidelines & principles?
Design: Is HATS used to strengthen visual appeal?
![Page 9: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/9.jpg)
Functional Types of Paragraphs
Introductory& Agenda
Body Concluding
![Page 10: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/10.jpg)
Revising Paragraphs
CL
OU
D
Coherence
Length
Organization
Unity
Development
![Page 11: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/11.jpg)
Sentence Guidelines
1. Clear, specific subjects2. Verbs close to subjects3. Active voice4. Modifiers close to words they modify5. Clear modifiers6. Parallelism with parallel connectives7. Parallelism in a series
![Page 12: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/12.jpg)
No worthless or harmful content.
Appropriate transition bridges between and within sentences.
Sentences easy to follow, easy to read.
No long, wordy sentences.
Cordial, conversational, and reader-oriented tone.
Appropriate variation in sentence style.
Sentence Principles
• Contribution
• Cohesion
• Structure
• Conciseness
• Tone
• Variety
![Page 13: Writing & Speaking for Business By William H. Baker Chapter Five.](https://reader036.fdocuments.in/reader036/viewer/2022062301/56649f2a5503460f94c4388f/html5/thumbnails/13.jpg)
Giving Written Feedback
COWDfour-phase feedback
Content
Organization
Design
Writing