Ian Lurie portent.com @portentint

ian@portent.com

Ian Lurie

BECAUSE I SAID SO WRITING UNIVERSE-CONQUERING PROPOSALS THAT OPEN DOORS AND MAKE YOU MORE ATTRACTIVE

portent.co/ian-proposals

(Yes, use .co, not .com)

1: Hand-wavy vision stuff 2: Specific tips

WHY?

BECAUSE I F-----G SAID SO

MOST PROPOSALS ANSWER WHAT? WHATHOW

really? you went there?

COVER

YOU MUST ANSWER WHY?

THEN DO THE LITTLE THINGS

A WARNING I MAKE FUN OF OTHER COMPANIES, BECAUSE ITS GOOD FOR A LAUGH

bask in my guru-ness.

Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives required to achieve our vision. In doing this, we will deliver operational excellence in every corner of the Company and meet or exceed our commitments to the many constituencies we serve. All of our long-term strategies and short-term actions will be molded by a set of core values that are shared by each and every associate.

Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives required to achieve our vision. In doing this, we will deliver operational excellence in every corner of the Company and meet or exceed our commitments to the many constituencies we serve. All of our long-term strategies and short-term actions will be molded by a set of core values that are shared by each and every associate.

Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives required to achieve our vision. In doing this, we will deliver operational excellence in every corner of the Company and meet or exceed our commitments to the many constituencies we serve. All of our long-term strategies and short-term actions will be molded by a set of core values that are shared by each and every associate.

To be Americas best run, most profitable automotive retailer.

To be Americas best run, most profitable automotive retailer. To be Americas best run, most profitable automotive retailer.

To help all people live healthy lives.

GETTING THE WHY YOU FIGURE OUT YOUR RAISIN DETRE RAISON DTRE YOUR WHY

1

WE ARE IN BUSINESS BECAUSE WE BELIEVE THAT _______________________________

IF YOU _______________________ THEN WERE YOUR AGENCY.

I AM IN BUSINESS BECAUSE I BELIEVE SOMETIMES THE DOCTOR JUST HAS TO KICK SOME ASS.

Photo from Wikipedia

Photo from Wikipedia

IF YOU LIKE TO SEE A SKINNY NERD CRUSH ENTIRE ALIEN CIVILIZATIONS USING ONLY HIS BRAIN, ALL WHILE WEARING A BOW TIE, THEN HAVE WE GOT A SHOW FOR YOU.

WE ARE A FULL-SERVICE DIGITAL AGENCY PROVIDING PPC, SEO, ANALYTICS, SOCIAL MEDIA, COPYWRITING, ONLINE PR AND STRATEGIC CONSULTING.

WE ARE IN BUSINESS BECAUSE WE BELIEVE THAT GREAT MARKETING CAN SAVE THE WORLD BY CONNECTING PEOPLE TO WHAT MATTERS.

IF YOU THINK WHAT YOU DO MATTERS, AND WANT TO WORK WITH FOLKS WHO KNOW THAT MEANS IT ALL MATTERS, THEN WERE YOUR AGENCY.

WHY = VALUE

IMPUTED VALUE I STEAL IDEAS FROM STEVE JOBS, BECAUSE HEY, WHY NOT.

2

HOW WHY HOW WHY ||

LITTLE THINGS ADD UP

TOOLS I USE

RESEARCH I LIKE

LOOK EM IN THE EYE

YOU & US & WE

OUR CLIENTS THINK WHAT THEY DO MATTERS, AND WANT TO WORK WITH FOLKS WHO KNOW THAT MEANS IT ALL MATTERS.

IF YOU THINK WHAT YOU DO MATTERS, AND WANT TO WORK WITH FOLKS WHO KNOW THAT MEANS IT ALL MATTERS, THEN WERE YOUR AGENCY.

HAVE A PERSONALITY

GET TO THE POINT

A MAJORITY OF CLEARLY IN ORDER TO INDEED BECAUSE OF

MOST TO BECAUSE

ACTIVE VOICE SHOULD BE USED WHENEVER POSSIBLE.

USE ACTIVE VOICE WHENEVER POSSIBLE.

ILLUSTRATE

DONT ASSAULT THE CLIENT

Hi were jamming all of this onto one page because we know that if we stop you may go somewhere else. Ever go to one of those parties and meet someone with no sense of personal space who keeps talking and talking and talking no matter what you do and you cant get rid of them or even get a word in edgewise? Thats how you feel reading this, too, I bet. But thats OK! Because youre still reading! Youre still here! Yay! That must mean things are going well. Youre going to hire us right? Right? Cause were so awesome?! Nice. Hey, want to go fishing? I can tell well be pals in no time. I had a pal once who was a

Hi were jamming all of this onto one page because we know that if we stop you may go somewhere else. Ever go to one of those parties and meet someone with no sense of personal space who keeps talking and talking and talking no matter what you do and you cant get rid of them or even get a word in edgewise? Thats how you feel reading this, too, I bet. But thats OK! Because youre still reading! Youre still here! Yay! That must mean things are going well. Youre going to hire us right? Right? Cause were so awesome?! Nice. Hey, want to go fishing? I can tell well be pals in no time. I had a pal once who was a

Hi were jamming all of this onto one page because we know that if we stop you may go somewhere else. Ever go to one of those parties and meet someone with no sense of personal space who keeps talking and talking and talking no matter what you do and you cant get rid of them or even get a word in edgewise? Thats how you feel reading this, too, I bet. But thats OK! Because youre still reading! Youre still here! Yay! That must mean things are going well. Youre going to hire us right? Right? Cause were so awesome?! Nice. Hey, want to go fishing? I can tell

AVOID STOCK PHOTO ABUSE

THEY ARE SO AWESOME!!!

WE LOVE OUR CLIENTS THIS MUCH

USE DATA SPARINGLY (AND WELL)

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CLEAN TYPOGRAPHY

BE CONSISTENT

USE PDF

THE WRAPUP I ATTEMPT TO TIE THIS ALL TOGETHER WITHOUT SPRAINING MY BRAIN

3

KNOW THE WHY

BUILD IMPUTED VALUE

WHY || HOW

COMMENCE HECKLING

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