Writing for the web is not for everyone!
Transcript of Writing for the web is not for everyone!
UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk I
UNIVERSITY COLLEGE
UNIVERSITY COLLEGE LILLEBÆLT
Writing for web is not for everyone
certainly not when it comes to mobile devices
UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk/international
About University College Lillebaelt (UCL)
Professional Bachelor’s Degrees
Ongoing and Further Education
Educational Resource Centre
Centre of research and Development
UCL covers part of the Southern Region of Denmark
7,000 students
700 employees
UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk I
So is web editing for everyone?
l Yes – if we look upon web editing from a technical point of view
l No – if we focus on web editing as communication
UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk I
One size fits all
There is no difference between good web editing for desktop, tablet or smartphone.
It is all the same.
Bad on desktop = worse on smartphone.
UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk I
The reason is
l We do not read at desktop, tablet or smartphone.
l We spend about 5 sec. to find something of interest or to leave.
l We are looking for keywords.
UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk I
Make text scannable
Whether it is desktop, tablet or smartphone
l Write for fast and short visits
♦ Small paragraphs
♦ Bullets
♦ Sub headlines
♦ Clearly and concisely
UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk I
One size fits all
How do you keep the content of your website in a good shape on all devices?
How do you prepare your web team for editing with the smallest device in mind?
UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk I
University College Lillebaelt
Web manager, Lotte Kjeldager
ucl.dk