Write Tight(er)—Part 2—STC14 Summit
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Transcript of Write Tight(er)—Part 2—STC14 Summit
Write Tight (er)
Marcia Riefer Johnston@MarciaRJohnston
#STC14
Part 2: Using the Technique
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
YOUR WORDS
HERE
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Word count
Cost to translate into 1 language 25 languages
x 10,000 sentences
(Harry Potter novel)
BEFORE Your original text here with more words than you need. 10 $2.50 $62.50 $625,000.00
AFTER Your tighter text here. 4 $1.00 $25.00 $250,000.00Savings 60% $1.50 $37.50 $375,000.00
Spreadsheet available on request.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Story time
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Story time
Water dispenser
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Story time
Water dispenser
Buttons
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Story time
Water dispenser
Buttons
Quick reference
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Looks easy enough.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Concise = good ... right?
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Ready for a video?
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Ready for a video?(You’ll have to pretend.)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
Rick (Smart guy!)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
GlassRick (Smart guy!)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
GlassRick (Smart guy!)
Instructions
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
GlassRick (Smart guy!)
Instructions Button
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
GlassRick (Smart guy!)
Instructions Button Water
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
DumpGlassRick (Smart guy!)
Instructions Button Water
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
DumpGlassRick (Smart guy!)
Instructions Button Water
Read again
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
DumpGlassRick (Smart guy!)
Instructions Button Water
Read again Exasperation
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
DumpGlassRick (Smart guy!)
Instructions Button Water
Read again Exasperation Try again
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
DumpGlassRick (Smart guy!)
Instructions Button Water
Read again Exasperation Try again Try again
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
Dump again
DumpGlassRick (Smart guy!)
Instructions Button Water
Read again Exasperation Try again Try again
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Hey, Rick, would you bring me a glass of room-temperature water?
Dump again
DumpGlassRick (Smart guy!)
Instructions Button Water
Read again Exasperation Try again Try again Try again
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
If conciseness doesn’t fix it, change what you’re saying. @MarciaRJohnston #STC14
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
For more on concise writing and much, much more
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
For more on concise writing and much, much more
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
For more on concise writing and much, much more
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
For more on concise writing and much, much more
powerful
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
For more on concise writing and much, much more
powerful
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
For more on concise writing and much, much more
“I’ve longed for a book on writing to recommend to clients and colleagues … and this is it!”—Kristina Halvorson
powerful
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Think this is small?
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Think this is small?
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Think this is small?
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Think this is small?
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Think this is small?