Write Tight(er) 12-01-2013
-
Upload
marcia-riefer-johnston -
Category
Marketing
-
view
1.136 -
download
0
description
Transcript of Write Tight(er) 12-01-2013
![Page 1: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/1.jpg)
HowToWriteEverything.com @MarciaRJohnston
Write Tight (er) Marcia Riefer Johnston
A Time-Saving, Pain-Free Technique for Selling
Yourself, Your Company, or Your Products through
Your Words
![Page 2: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/2.jpg)
HowToWriteEverything.com @MarciaRJohnston
Quick, which ad would you call
concise?
![Page 3: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/3.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 4: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/4.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)?
![Page 5: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/5.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)?
How much difference can conciseness make?
![Page 6: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/6.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)?
How much difference can conciseness make?
In what ways does conciseness help me sell?
![Page 7: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/7.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)?
How much difference can conciseness make?
In what ways does conciseness help me sell?
How can I write more concisely?
![Page 8: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/8.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)?
Time-saving, pain-free technique
How much difference can conciseness make?
In what ways does conciseness help me sell?
How can I write more concisely?
![Page 9: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/9.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)?
Time-saving, pain-free technique
How much difference can conciseness make?
In what ways does conciseness help me sell?
How can I write more concisely?
WORKSHOP BREAK
![Page 10: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/10.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)?
Time-saving, pain-free technique
How much difference can conciseness make?
In what ways does conciseness help me sell?
How can I write more concisely?
WORKSHOP BREAK
Three-minute video
![Page 11: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/11.jpg)
HowToWriteEverything.com @MarciaRJohnston
#ICCSJ2014
![Page 12: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/12.jpg)
HowToWriteEverything.com @MarciaRJohnston
#ICCSJ2014
No headline?
![Page 13: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/13.jpg)
HowToWriteEverything.com @MarciaRJohnston
#ICCSJ2014
No headline?
No bullets?
![Page 14: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/14.jpg)
HowToWriteEverything.com @MarciaRJohnston
#ICCSJ2014
No headline?
No bullets? No
verbiage?
![Page 15: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/15.jpg)
HowToWriteEverything.com @MarciaRJohnston
#ICCSJ2014
No headline?
No bullets? No
verbiage?
How concise!
![Page 16: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/16.jpg)
HowToWriteEverything.com @MarciaRJohnston
#ICCSJ2014
No headline?
No bullets? No
verbiage?
How concise!
![Page 17: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/17.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
![Page 18: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/18.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
WordsWordsWordsWords
Words
Words
Words
WordsWords
WordsWords
WordsWordsWords
Words
Words
Words
Words
WordsWords
![Page 19: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/19.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)?
![Page 20: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/20.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
Minimalism
What does conciseness mean (and not mean)?
![Page 21: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/21.jpg)
HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”
![Page 22: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/22.jpg)
HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”Not short.
![Page 23: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/23.jpg)
HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”Not short.
“Cut me a short string.”
![Page 24: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/24.jpg)
HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”Not short.
“Cut me a short string.” Huh?
![Page 25: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/25.jpg)
HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”Not short.
“Cut me a short string.” Huh?
![Page 26: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/26.jpg)
HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”Not short.
“Cut me a short string.”
Make text (like string) as long as needed.
Huh?
![Page 27: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/27.jpg)
HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”
![Page 28: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/28.jpg)
HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Concise means “minimal.”
![Page 29: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/29.jpg)
HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Concise means “minimal.”
![Page 30: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/30.jpg)
HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Push button.
Concise means “minimal.”
![Page 31: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/31.jpg)
HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Push button. Push the button.
Concise means “minimal.”
![Page 32: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/32.jpg)
HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Keep the the.
Push button. Push the button.
Concise means “minimal.”
![Page 33: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/33.jpg)
HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”
![Page 34: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/34.jpg)
HowToWriteEverything.com @MarciaRJohnston
Not gutted for mobile.
Concise means “minimal.”
![Page 35: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/35.jpg)
HowToWriteEverything.com @MarciaRJohnston
Not gutted for mobile.
Concise means “minimal.”
![Page 36: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/36.jpg)
HowToWriteEverything.com @MarciaRJohnston
Not gutted for mobile.
Don’t think, “Smartphone users won’t need that.”
Concise means “minimal.”
![Page 37: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/37.jpg)
HowToWriteEverything.com @MarciaRJohnston
Not gutted for mobile.
They will.
Don’t think, “Smartphone users won’t need that.”
Concise means “minimal.”
![Page 38: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/38.jpg)
HowToWriteEverything.com @MarciaRJohnston
Not gutted for mobile.
They will.
Don’t think, “Smartphone users won’t need that.”
Concise means “minimal.”
![Page 39: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/39.jpg)
HowToWriteEverything.com @MarciaRJohnston
Example
![Page 40: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/40.jpg)
HowToWriteEverything.com @MarciaRJohnston
Example
![Page 41: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/41.jpg)
HowToWriteEverything.com @MarciaRJohnston
No discussion board?
Example
![Page 42: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/42.jpg)
HowToWriteEverything.com @MarciaRJohnston
No discussion board?
No calendar?
Example
![Page 43: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/43.jpg)
HowToWriteEverything.com @MarciaRJohnston
Concise ≠ Gutted
No discussion board?
No calendar?
Example
![Page 44: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/44.jpg)
HowToWriteEverything.com @MarciaRJohnston
Minimal.
![Page 45: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/45.jpg)
HowToWriteEverything.com @MarciaRJohnston
Minimal.
Enough to meet your audiences’ needs
![Page 46: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/46.jpg)
HowToWriteEverything.com @MarciaRJohnston
Minimal.
Enough to meet your audiences’ needs
Enough to accomplish your purpose
![Page 47: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/47.jpg)
HowToWriteEverything.com @MarciaRJohnston
Minimal.
Enough to meet your audiences’ needs
Enough to accomplish your purpose
No more
![Page 48: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/48.jpg)
HowToWriteEverything.com @MarciaRJohnston
Minimal.
Enough to meet your audiences’ needs
Enough to accomplish your purpose
No more No less
![Page 49: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/49.jpg)
HowToWriteEverything.com @MarciaRJohnston
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or Your
Products through Your Words
![Page 50: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/50.jpg)
HowToWriteEverything.com @MarciaRJohnston
Audience needs: “What’s in it for me?”
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or Your
Products through Your Words
![Page 51: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/51.jpg)
HowToWriteEverything.com @MarciaRJohnston
Audience needs: “What’s in it for me?”
My purpose: Get you here
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or Your
Products through Your Words
![Page 52: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/52.jpg)
HowToWriteEverything.com @MarciaRJohnston
No more
Audience needs: “What’s in it for me?”
My purpose: Get you here
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or Your
Products through Your Words
![Page 53: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/53.jpg)
HowToWriteEverything.com @MarciaRJohnston
No more No less
Audience needs: “What’s in it for me?”
My purpose: Get you here
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or Your
Products through Your Words
![Page 54: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/54.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 55: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/55.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 56: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/56.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 57: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/57.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 58: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/58.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 59: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/59.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
How much difference can conciseness make?
![Page 60: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/60.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
How much difference can conciseness make?
“Measured usability was dramatically higher for the concise version [of the website]—58% better.” !
Nielsen Norman Group www.nngroup.com/articles/
how-users-read-on-the-web
![Page 61: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/61.jpg)
HowToWriteEverything.com @MarciaRJohnston
In what ways does conciseness help me sell?
![Page 62: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/62.jpg)
HowToWriteEverything.com @MarciaRJohnston
Small screens
In what ways does conciseness help me sell?
![Page 63: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/63.jpg)
HowToWriteEverything.com @MarciaRJohnston
Small screens
Translation costs
In what ways does conciseness help me sell?
![Page 64: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/64.jpg)
HowToWriteEverything.com @MarciaRJohnston
Small screens
Translation costs
Readability
In what ways does conciseness help me sell?
![Page 65: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/65.jpg)
HowToWriteEverything.com @MarciaRJohnston
Small screens
Translation costs
Readability
Think usability, engagement.
In what ways does conciseness help me sell?
![Page 66: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/66.jpg)
HowToWriteEverything.com @MarciaRJohnston
“But I don’t write for small screens.”
![Page 67: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/67.jpg)
HowToWriteEverything.com @MarciaRJohnston
“But I don’t write for small screens.”
Maybe your readers see a big window.
![Page 68: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/68.jpg)
HowToWriteEverything.com @MarciaRJohnston
... or maybe your readers see this.
![Page 69: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/69.jpg)
HowToWriteEverything.com @MarciaRJohnston
... or maybe your readers see this.
“Full site” view
![Page 70: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/70.jpg)
HowToWriteEverything.com @MarciaRJohnston
... or maybe your readers see this.
“Full site” view
“Mobile site” view
![Page 71: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/71.jpg)
HowToWriteEverything.com @MarciaRJohnston
“But I don’t write for small screens.”
![Page 72: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/72.jpg)
HowToWriteEverything.com @MarciaRJohnston
Maybe your readers see this.
![Page 73: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/73.jpg)
HowToWriteEverything.com @MarciaRJohnston
“But I already write concisely.”This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips.
This is your toothbrush when it’s ready to replace. The blue bristles have turned half white.
![Page 74: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/74.jpg)
HowToWriteEverything.com @MarciaRJohnston
“But I already write concisely.”This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips.
This is your toothbrush when it’s ready to replace. The blue bristles have turned half white.
Visual-verbal redundancy
![Page 75: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/75.jpg)
HowToWriteEverything.com @MarciaRJohnston
Your readers want this.
![Page 76: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/76.jpg)
HowToWriteEverything.com @MarciaRJohnston
Especially if you translate.
Philips Sonicare™ toothbrush
![Page 77: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/77.jpg)
HowToWriteEverything.com @MarciaRJohnston
“But my stuff isn’t translated.”
![Page 78: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/78.jpg)
HowToWriteEverything.com @MarciaRJohnston
“But my stuff isn’t translated.”
Get ready!
![Page 79: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/79.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
How much can a word cost?
![Page 80: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/80.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
![Page 81: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/81.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?words6
![Page 82: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/82.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?words6
![Page 83: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/83.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
![Page 84: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/84.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
5 words
![Page 85: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/85.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
5 words
![Page 86: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/86.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
5 words
1 word
![Page 87: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/87.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
5 words
1 word
![Page 88: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/88.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
You may need a loan.
words6
5 words
1 word
![Page 89: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/89.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
You may need a loan.
words6
5 words
1 word
![Page 90: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/90.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
You may need a loan.
words6
5 words
1 word
1 sentence, 1 language
![Page 91: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/91.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
You may need a loan.
words6
5 words
1 word
1 sentence, 1 language
![Page 92: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/92.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 1 language
1 sentence, 1 language
![Page 93: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/93.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 1 language
1 sentence, 1 language
![Page 94: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/94.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
$ 2,500.00
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 1 language
1 sentence, 1 language
![Page 95: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/95.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
$ 2,500.00
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 25 languages
10,000 sentences,* 1 language
1 sentence, 1 language
![Page 96: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/96.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
$ 2,500.00
$ 62,500.00
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 25 languages
10,000 sentences,* 1 language
1 sentence, 1 language
![Page 97: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/97.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
$ 2,500.00
$ 62,500.00
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 25 languages
10,000 sentences,* 1 language
1 sentence, 1 language
![Page 98: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/98.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 99: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/99.jpg)
HowToWriteEverything.com @MarciaRJohnston
a word? How so?
![Page 100: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/100.jpg)
HowToWriteEverything.com @MarciaRJohnston
a word? How so?
Close enough
![Page 101: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/101.jpg)
HowToWriteEverything.com @MarciaRJohnston
a word? How so?
Close enough
Varies with the language
![Page 102: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/102.jpg)
HowToWriteEverything.com @MarciaRJohnston
a word? How so?
Close enough
Varies with the language
Depends on the translation memory (database)
![Page 103: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/103.jpg)
HowToWriteEverything.com @MarciaRJohnston
a word? How so?
Close enough
Varies with the language
Depends on the translation memory (database) unrecognized word
![Page 104: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/104.jpg)
HowToWriteEverything.com @MarciaRJohnston
a word? How so?
Close enough
Varies with the language
Depends on the translation memory (database) unrecognized word
Full price
![Page 105: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/105.jpg)
HowToWriteEverything.com @MarciaRJohnston
a word? How so?
Close enough
Varies with the language
Depends on the translation memory (database) unrecognized word “fuzzy” match Full price
![Page 106: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/106.jpg)
HowToWriteEverything.com @MarciaRJohnston
a word? How so?
Close enough
Varies with the language
Depends on the translation memory (database) unrecognized word “fuzzy” match Full price
Pay less
![Page 107: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/107.jpg)
HowToWriteEverything.com @MarciaRJohnston
a word? How so?
Close enough
Varies with the language
Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match
Full price
Pay less
![Page 108: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/108.jpg)
HowToWriteEverything.com @MarciaRJohnston
a word? How so?
Close enough
Varies with the language
Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match
You still pay!
Full price
Pay less
![Page 109: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/109.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
Whether or not you translate,
![Page 110: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/110.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
Whether or not you translate,
whatever size your page or screen,
![Page 111: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/111.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
Whether or not you translate,
whatever size your page or screen,
you owe it to yourself to ask …
![Page 112: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/112.jpg)
HowToWriteEverything.com @MarciaRJohnston
How can I write more concisely?
![Page 113: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/113.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
Dump these words!*
![Page 114: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/114.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
Dump these words!**unless you need them
![Page 115: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/115.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 116: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/116.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 117: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/117.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 118: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/118.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 119: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/119.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 120: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/120.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact that
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 121: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/121.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjust
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 122: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/122.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order to
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 123: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/123.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 124: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/124.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 125: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/125.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbial
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 126: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/126.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 127: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/127.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particular
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 128: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/128.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiage
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 129: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/129.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 130: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/130.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 131: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/131.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 132: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/132.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 133: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/133.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 134: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/134.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 135: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/135.jpg)
HowToWriteEverything.com @MarciaRJohnston
See be-verbs.
![Page 136: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/136.jpg)
HowToWriteEverything.com @MarciaRJohnston
See be-verbs.
![Page 137: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/137.jpg)
HowToWriteEverything.com @MarciaRJohnston
See be-verbs.
![Page 138: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/138.jpg)
HowToWriteEverything.com @MarciaRJohnston
See be-verbs.
![Page 139: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/139.jpg)
HowToWriteEverything.com @MarciaRJohnston
Examples
![Page 140: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/140.jpg)
HowToWriteEverything.com @MarciaRJohnston
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
![Page 141: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/141.jpg)
HowToWriteEverything.com @MarciaRJohnston
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
![Page 142: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/142.jpg)
HowToWriteEverything.com @MarciaRJohnston
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
![Page 143: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/143.jpg)
HowToWriteEverything.com @MarciaRJohnston
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
![Page 144: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/144.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
![Page 145: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/145.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
![Page 146: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/146.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
The fix might not be self-evident.
![Page 147: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/147.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
The fix might not be self-evident.
![Page 148: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/148.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
The fix might not be self-evident.
You have to think.
![Page 149: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/149.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
The fix might not be self-evident.
You have to think.
(Not too painful.)
![Page 150: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/150.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 151: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/151.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 152: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/152.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 153: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/153.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 154: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/154.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 155: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/155.jpg)
HowToWriteEverything.com @MarciaRJohnston
“A scheme of which every part promises delight can never be successful.”
—Jane Austen, Pride and Prejudice
![Page 156: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/156.jpg)
HowToWriteEverything.com @MarciaRJohnston
“A scheme of which every part promises delight can never be successful.”
—Jane Austen, Pride and Prejudice
![Page 157: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/157.jpg)
HowToWriteEverything.com @MarciaRJohnston
Our IT team wants to be predictive.
![Page 158: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/158.jpg)
HowToWriteEverything.com @MarciaRJohnston
Our IT team wants to be predictive.
![Page 159: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/159.jpg)
HowToWriteEverything.com @MarciaRJohnston
Our IT team wants to be predictive.
What does the team
want to do?
![Page 160: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/160.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 161: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/161.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 162: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/162.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
“Write when there is something that you know; and not before; and not too damned much after.”
—Ernest Hemingway
![Page 163: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/163.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
“Write when there is something that you know; and not before; and not too damned much after.”
—Ernest Hemingway
![Page 164: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/164.jpg)
HowToWriteEverything.com @MarciaRJohnston
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things
that we know we don’t know. But there are also unknown unknowns. There are things
we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
![Page 165: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/165.jpg)
HowToWriteEverything.com @MarciaRJohnston
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things
that we know we don’t know. But there are also unknown unknowns. There are things
we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
![Page 166: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/166.jpg)
HowToWriteEverything.com @MarciaRJohnston
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things
that we know we don’t know. But there are also unknown unknowns. There are things
we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
We don’t know diddly—
![Page 167: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/167.jpg)
HowToWriteEverything.com @MarciaRJohnston
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things
that we know we don’t know. But there are also unknown unknowns. There are things
we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
We don’t know diddly—except to avoid be-verbs.
![Page 168: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/168.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 169: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/169.jpg)
HowToWriteEverything.com @MarciaRJohnston
See be-verbs.
![Page 170: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/170.jpg)
HowToWriteEverything.com @MarciaRJohnston
See be-verbs.
![Page 171: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/171.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)
Dump these words!**unless you need them
![Page 172: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/172.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are)
Dump these words!**unless you need them
-ly words (& other vapid adverbs)
![Page 173: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/173.jpg)
HowToWriteEverything.com @MarciaRJohnston
Jane fully expects a big publisher to snap up her first novel.
![Page 174: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/174.jpg)
HowToWriteEverything.com @MarciaRJohnston
Jane fully expects a big publisher to snap up her first novel.
![Page 175: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/175.jpg)
HowToWriteEverything.com @MarciaRJohnston
Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
![Page 176: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/176.jpg)
HowToWriteEverything.com @MarciaRJohnston
Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
![Page 177: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/177.jpg)
HowToWriteEverything.com @MarciaRJohnston
Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
![Page 178: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/178.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs)
Dump these words!**unless you need them
![Page 179: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/179.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs)
Dump these words!**unless you need them
very, such, so (& other empty intensifiers)
![Page 180: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/180.jpg)
HowToWriteEverything.com @MarciaRJohnston
Fred likes his toast very dry.
![Page 181: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/181.jpg)
HowToWriteEverything.com @MarciaRJohnston
Fred likes his toast very dry.
![Page 182: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/182.jpg)
HowToWriteEverything.com @MarciaRJohnston
Fred likes his toast very dry.
Fred likes his toast so dry.
![Page 183: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/183.jpg)
HowToWriteEverything.com @MarciaRJohnston
Fred likes his toast very dry.
Fred likes his toast so dry.
![Page 184: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/184.jpg)
HowToWriteEverything.com @MarciaRJohnston
Fred likes his toast very dry.
Fred likes his toast so dry.
Fred likes such dry toast.
![Page 185: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/185.jpg)
HowToWriteEverything.com @MarciaRJohnston
Fred likes his toast very dry.
Fred likes his toast so dry.
Fred likes such dry toast.
![Page 186: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/186.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers)
Dump these words!**unless you need them
![Page 187: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/187.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers)
Dump these words!**unless you need them
not, no (& other negative words)
![Page 188: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/188.jpg)
HowToWriteEverything.com @MarciaRJohnston
Do not use negative phrasing.
![Page 189: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/189.jpg)
HowToWriteEverything.com @MarciaRJohnston
Do not use negative phrasing.
![Page 190: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/190.jpg)
HowToWriteEverything.com @MarciaRJohnston
The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
![Page 191: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/191.jpg)
HowToWriteEverything.com @MarciaRJohnston
The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
![Page 192: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/192.jpg)
HowToWriteEverything.com @MarciaRJohnston
The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
![Page 193: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/193.jpg)
HowToWriteEverything.com @MarciaRJohnston
The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
![Page 194: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/194.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words)
Dump these words!**unless you need them
![Page 195: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/195.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words)
Dump these words!**unless you need them
the fact that
![Page 196: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/196.jpg)
HowToWriteEverything.com @MarciaRJohnston
Given the fact that Joan had read up on topic-based writing before her group installed the content-management system, everyone went to her with questions.
Concept Task Reference
![Page 197: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/197.jpg)
HowToWriteEverything.com @MarciaRJohnston
Given the fact that Joan had read up on topic-based writing before her group installed the content-management system, everyone went to her with questions.
Concept Task Reference
![Page 198: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/198.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that
Dump these words!**unless you need them
![Page 199: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/199.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that
Dump these words!**unless you need them
just
![Page 200: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/200.jpg)
HowToWriteEverything.com @MarciaRJohnston
It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it.
![Page 201: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/201.jpg)
HowToWriteEverything.com @MarciaRJohnston
It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it.
![Page 202: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/202.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just
Dump these words!**unless you need them
![Page 203: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/203.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just
Dump these words!**unless you need them
begin to, try to, tend to, in order to
![Page 204: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/204.jpg)
HowToWriteEverything.com @MarciaRJohnston
Michael Noer handed the six-year-old the tablet. With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game.
![Page 205: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/205.jpg)
HowToWriteEverything.com @MarciaRJohnston
Michael Noer handed the six-year-old the tablet. With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game.
![Page 206: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/206.jpg)
HowToWriteEverything.com @MarciaRJohnston
Try to focus on breathing.
![Page 207: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/207.jpg)
HowToWriteEverything.com @MarciaRJohnston
Try to focus on breathing.
![Page 208: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/208.jpg)
HowToWriteEverything.com @MarciaRJohnston
“Stop trying to hit me, and hit me.” —Morpheus to Neo
![Page 209: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/209.jpg)
HowToWriteEverything.com @MarciaRJohnston
“Do or do not. There is no try.”
—Yoda
![Page 210: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/210.jpg)
HowToWriteEverything.com @MarciaRJohnston
“When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.”
—Lev Grossman, Time
![Page 211: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/211.jpg)
HowToWriteEverything.com @MarciaRJohnston
“When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.”
—Lev Grossman, Time
![Page 212: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/212.jpg)
HowToWriteEverything.com @MarciaRJohnston
In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste.
![Page 213: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/213.jpg)
HowToWriteEverything.com @MarciaRJohnston
In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste.
![Page 214: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/214.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to
Dump these words!**unless you need them
![Page 215: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/215.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to
Dump these words!**unless you need them
period of time
![Page 216: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/216.jpg)
HowToWriteEverything.com @MarciaRJohnston
Jones and Caruthers have worked here for a long period of time.
![Page 217: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/217.jpg)
HowToWriteEverything.com @MarciaRJohnston
Jones and Caruthers have worked here for a long period of time.
![Page 218: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/218.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time
Dump these words!**unless you need them
![Page 219: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/219.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time
Dump these words!**unless you need them
in light of, in spite of, in terms of (& of in general)
![Page 220: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/220.jpg)
HowToWriteEverything.com @MarciaRJohnston
In light of my lack of cash, we stopped at an ATM.
![Page 221: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/221.jpg)
HowToWriteEverything.com @MarciaRJohnston
In light of my lack of cash, we stopped at an ATM.
![Page 222: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/222.jpg)
HowToWriteEverything.com @MarciaRJohnston
In light of my lack of cash, we stopped at an ATM.
In spite of his poor health, Samuel attended his niece’s graduation.
![Page 223: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/223.jpg)
HowToWriteEverything.com @MarciaRJohnston
In light of my lack of cash, we stopped at an ATM.
In spite of his poor health, Samuel attended his niece’s graduation.
![Page 224: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/224.jpg)
HowToWriteEverything.com @MarciaRJohnston
In light of my lack of cash, we stopped at an ATM.
In spite of his poor health, Samuel attended his niece’s graduation.
I prefer that TV in terms of cost.
![Page 225: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/225.jpg)
HowToWriteEverything.com @MarciaRJohnston
In light of my lack of cash, we stopped at an ATM.
In spite of his poor health, Samuel attended his niece’s graduation.
I prefer that TV in terms of cost.
![Page 226: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/226.jpg)
HowToWriteEverything.com @MarciaRJohnston
“The word of is, in anything other than small doses, among the surest indications of flabby writing.”
—Bryan Garner Garner’s Modern American Usage
![Page 227: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/227.jpg)
HowToWriteEverything.com @MarciaRJohnston
“The word of is, in anything other than small doses, among the surest indications of flabby writing.”
—Bryan Garner Garner’s Modern American Usage
![Page 228: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/228.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general)
Dump these words!**unless you need them
![Page 229: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/229.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general)
Dump these words!**unless you need them
proverbial
![Page 230: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/230.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 231: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/231.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial
Dump these words!**unless you need them
![Page 232: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/232.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial
Dump these words!**unless you need them
different (as in many different, 36 different)
![Page 233: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/233.jpg)
HowToWriteEverything.com @MarciaRJohnston
Our company understands the pros and cons of all these different technologies.
![Page 234: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/234.jpg)
HowToWriteEverything.com @MarciaRJohnston
Our company understands the pros and cons of all these different technologies.
![Page 235: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/235.jpg)
HowToWriteEverything.com @MarciaRJohnston
Steve Jobs’s name appears on 212 different Apple patents.
![Page 236: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/236.jpg)
HowToWriteEverything.com @MarciaRJohnston
Steve Jobs’s name appears on 212 different Apple patents.
![Page 237: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/237.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different)
Dump these words!**unless you need them
![Page 238: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/238.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different)
Dump these words!**unless you need them
particular
![Page 239: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/239.jpg)
HowToWriteEverything.com @MarciaRJohnston
Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice.
![Page 240: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/240.jpg)
HowToWriteEverything.com @MarciaRJohnston
Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice.
![Page 241: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/241.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular
Dump these words!**unless you need them
![Page 242: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/242.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular
Dump these words!**unless you need them
verbiage
![Page 243: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/243.jpg)
HowToWriteEverything.com @MarciaRJohnston
We’ll throw some verbiage in there.
![Page 244: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/244.jpg)
HowToWriteEverything.com @MarciaRJohnston
We’ll throw some verbiage in there.
![Page 245: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/245.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 246: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/246.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 247: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/247.jpg)
HowToWriteEverything.com @MarciaRJohnston
Want a tip for making this technique even
more time-saving and pain-free?
![Page 248: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/248.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
![Page 249: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/249.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
![Page 250: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/250.jpg)
HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston
Try this.
![Page 251: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/251.jpg)
HowToWriteEverything.com @MarciaRJohnston
Another translation example
![Page 252: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/252.jpg)
HowToWriteEverything.com @MarciaRJohnston
Updates are needed to your content.
Another translation example
![Page 253: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/253.jpg)
HowToWriteEverything.com @MarciaRJohnston
Updates are needed to your content.
Another translation examplewords6
![Page 254: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/254.jpg)
HowToWriteEverything.com @MarciaRJohnston
Updates are needed to your content.
Another translation examplewords6
![Page 255: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/255.jpg)
HowToWriteEverything.com @MarciaRJohnston
Updates are needed to your content.
Another translation example
Your content needs updating.
words6
![Page 256: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/256.jpg)
HowToWriteEverything.com @MarciaRJohnston
Updates are needed to your content.
Another translation example
Your content needs updating.
words6
4 words
![Page 257: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/257.jpg)
HowToWriteEverything.com @MarciaRJohnston
Updates are needed to your content.
Another translation example
Your content needs updating.
words6
4 words
![Page 258: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/258.jpg)
HowToWriteEverything.com @MarciaRJohnston
Updates are needed to your content.
Another translation example
Your content needs updating.
words6
4 words
2 words
![Page 259: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/259.jpg)
HowToWriteEverything.com @MarciaRJohnston
Updates are needed to your content.
Another translation example
Your content needs updating.
words6
4 words
2 words
![Page 260: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/260.jpg)
HowToWriteEverything.com @MarciaRJohnston
Updates are needed to your content.
Another translation example
Your content needs updating.
words6
4 words
2 words
$ 0.501 sentence, 1 language !10,000 sentences, 1 language !10,000 sentences, 25 languages
$ 5,000.00
$ 125,000.00
Translation savings:
![Page 261: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/261.jpg)
HowToWriteEverything.com @MarciaRJohnston
Updates are needed to your content.
Another translation example
Your content needs updating.
words6
4 words
2 words
$ 0.501 sentence, 1 language !10,000 sentences, 1 language !10,000 sentences, 25 languages
$ 5,000.00
$ 125,000.00
Translation savings:
![Page 262: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/262.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
![Page 263: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/263.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
![Page 264: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/264.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
![Page 265: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/265.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
![Page 266: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/266.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
![Page 267: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/267.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
![Page 268: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/268.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
Nobody wants to wade through volumes.
![Page 269: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/269.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
Nobody wants to wade through volumes.
15-word reduction x 10,000 sentences x 25 languages saves ...
![Page 270: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/270.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
Nobody wants to wade through volumes.
15-word reduction x 10,000 sentences x 25 languages saves ...
$ 937,500.00
![Page 271: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/271.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
Nobody wants to wade through volumes.
15-word reduction x 10,000 sentences x 25 languages saves ...
A cool mill.$ 937,500.00
![Page 272: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/272.jpg)
HowToWriteEverything.com @MarciaRJohnston
This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips.
This is your toothbrush when it’s ready to replace. The blue bristles have turned half white.
![Page 273: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/273.jpg)
HowToWriteEverything.com @MarciaRJohnston
This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips.
This is your toothbrush when it’s ready to replace. The blue bristles have turned half white.
![Page 274: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/274.jpg)
HowToWriteEverything.com @MarciaRJohnston
This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips.
This is your toothbrush when it’s ready to replace. The blue bristles have turned half white.
![Page 275: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/275.jpg)
HowToWriteEverything.com @MarciaRJohnston
This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips.
This is your toothbrush when it’s ready to replace. The blue bristles have turned half white.
Bet you didn’t miss the headline I deleted.
![Page 276: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/276.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s mind-boggling to consider what TIGHTENING that
dramatic would do to IMPROVES KEYWORD DENSITY.
![Page 277: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/277.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s mind-boggling to consider what TIGHTENING that
dramatic would do to IMPROVES KEYWORD DENSITY.
![Page 278: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/278.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s mind-boggling to consider what TIGHTENING that
dramatic would do to IMPROVES KEYWORD DENSITY.
![Page 279: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/279.jpg)
HowToWriteEverything.com @MarciaRJohnston
It’s mind-boggling to consider what TIGHTENING that
dramatic would do to IMPROVES KEYWORD DENSITY.
![Page 280: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/280.jpg)
HowToWriteEverything.com @MarciaRJohnston
Adjectives • absolutely certain, absolutely essential, absolutely
guaranteed, completely necessary, totally sure • bald-headed • best ever, first ever • blue in color, few in number, long in duration, nubbly in
texture, round in shape, slovenly in appearance, short in height, slow in speed, small in size, tall in stature
• booked solid • exact same, same exact, same identical • filled to capacity • incredible to believe, visible to the eye, warm to the touch
![Page 281: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/281.jpg)
HowToWriteEverything.com @MarciaRJohnston
Nouns • actual experience, actual fact • added bonus • advance notice, advance planning, advance preview,
advance reservations, advance warning • all-time favorite, all-time record • alternative choice • anonymous stranger • annual anniversary • armed gunman • artificial prosthesis • autobiography of her own life, biography of his life
![Page 282: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/282.jpg)
HowToWriteEverything.com @MarciaRJohnston
Nouns • actual experience, actual fact • added bonus • advance notice, advance planning, advance preview,
advance reservations, advance warning • all-time favorite, all-time record • alternative choice • anonymous stranger • annual anniversary • armed gunman • artificial prosthesis • autobiography of her own life, biography of his life
And that’s just the a’s.
![Page 283: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/283.jpg)
HowToWriteEverything.com @MarciaRJohnston
Verbs • add an additional • aid and abet, cease and desist, pick and choose • allow you to be able to • always include • ask the question • assemble together, attach together, blend together,
collaborate together, combine together, confer together, connect together, cooperate together, fuse together, gather together, join together, integrate together, meet together, merge together, mingle together, mix together, pool together, share together, splice together
![Page 284: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/284.jpg)
HowToWriteEverything.com @MarciaRJohnston
Odds and Ends
• 6 a.m. in the morning, 10 p.m. in the evening, twelve noon, twelve midnight
• and etc.
• ATM machine, GOP party, GRE exam, HIV virus, ISBN number, LCD display, PIN number, RAM memory, UPC code—and my favorite: Please RSVP
![Page 285: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/285.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 286: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/286.jpg)
HowToWriteEverything.com @MarciaRJohnston
Visual-verbal redundancy
![Page 287: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/287.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 288: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/288.jpg)
HowToWriteEverything.com @MarciaRJohnston
HA-llo. DEE-na. DEES eez your MAH-ther.
![Page 289: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/289.jpg)
HowToWriteEverything.com @MarciaRJohnston
www.HowToWriteEverything.com/Annals-of-Redundancy-Annals/
More on redundancy …
![Page 290: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/290.jpg)
HowToWriteEverything.com @MarciaRJohnston
YOUR WORDS
HERE
![Page 291: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/291.jpg)
HowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
![Page 292: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/292.jpg)
HowToWriteEverything.com @MarciaRJohnston
Story time
![Page 293: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/293.jpg)
HowToWriteEverything.com @MarciaRJohnston
Story time
Water dispenser
![Page 294: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/294.jpg)
HowToWriteEverything.com @MarciaRJohnston
Story time
Water dispenser
Buttons
![Page 295: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/295.jpg)
HowToWriteEverything.com @MarciaRJohnston
Story time
Water dispenser
Buttons
Quick reference
![Page 296: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/296.jpg)
HowToWriteEverything.com @MarciaRJohnston
Looks easy enough.
![Page 297: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/297.jpg)
HowToWriteEverything.com @MarciaRJohnston
Concise = good ... right?
![Page 298: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/298.jpg)
HowToWriteEverything.com @MarciaRJohnston
Ready for a video?
![Page 299: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/299.jpg)
HowToWriteEverything.com @MarciaRJohnston
Ready for a video?(You’ll have to pretend.)
![Page 300: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/300.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
![Page 301: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/301.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
Rick (Smart guy!)
![Page 302: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/302.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
GlassRick (Smart guy!)
![Page 303: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/303.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
GlassRick (Smart guy!)
Instructions
![Page 304: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/304.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
GlassRick (Smart guy!)
Instructions Button
![Page 305: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/305.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
GlassRick (Smart guy!)
Instructions Button Water
![Page 306: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/306.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
DumpGlassRick (Smart guy!)
Instructions Button Water
![Page 307: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/307.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
DumpGlassRick (Smart guy!)
Instructions Button Water
Read again
![Page 308: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/308.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
DumpGlassRick (Smart guy!)
Instructions Button Water
Read again Exasperation
![Page 309: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/309.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
DumpGlassRick (Smart guy!)
Instructions Button Water
Read again Exasperation Try again
![Page 310: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/310.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
DumpGlassRick (Smart guy!)
Instructions Button Water
Read again Exasperation Try again Try again
![Page 311: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/311.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
Dump again
DumpGlassRick (Smart guy!)
Instructions Button Water
Read again Exasperation Try again Try again
![Page 312: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/312.jpg)
HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water?
Dump again
DumpGlassRick (Smart guy!)
Instructions Button Water
Read again Exasperation Try again Try again Try again
![Page 313: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/313.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 314: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/314.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 315: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/315.jpg)
HowToWriteEverything.com @MarciaRJohnston
If conciseness doesn’t fix it,change what you’re saying.
![Page 316: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/316.jpg)
HowToWriteEverything.com @MarciaRJohnston
![Page 317: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/317.jpg)
HowToWriteEverything.com @MarciaRJohnston
Think this is small?
![Page 318: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/318.jpg)
HowToWriteEverything.com @MarciaRJohnston
Think this is small?
![Page 319: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/319.jpg)
HowToWriteEverything.com @MarciaRJohnston
Think this is small?
![Page 320: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/320.jpg)
HowToWriteEverything.com @MarciaRJohnston
Think this is small?
![Page 321: Write Tight(er) 12-01-2013](https://reader038.fdocuments.in/reader038/viewer/2022103110/548649e4b4af9f6b6f8b4b38/html5/thumbnails/321.jpg)
HowToWriteEverything.com @MarciaRJohnston
Think this is small?