Review Others’ BooksTo Promote Your Own

How writing reviews on Amazoncan get your name seen and

followedwww.forauthors.info

The Power of AmazonAmazon is where most of the US goes to

buy books.

It gained over a million new Prime members in December 2013.

It is huge in many other countries, especially the UK, where it has over 70% market share of eBooks.

Don’t Forget Other Book SitesBook cataloging sites:

Goodreads

Shelfari

LibraryThing

Reviewing others’ books gets your own name seen around the site and in front of people who may not have otherwise come across you.

And Other Book Sellers

Write reviews anywhere they’ll let you!

The Power of Reviews

Reviews are very powerful, they sell books. Authors are GRATEFUL.

Most book buyers read reviews before they decide whether to buy or not.

A review from a well-known author can really help your own sales.

The Power of ReciprocityReview other authors’ books in your own

genre.

Go for the less well-known names – who are more likely to read their reviews and want to reciprocate.

I had a fantastic review from Ronda Del Boccio early in my publishing career – now I review and promote her books whenever I can.

Use Your Book Title

Pick your most relevant or bestselling book and:

Use it in the signature of your review.

Mention it in the review itself.

Use it in your name – e.g. J.Spears, author of XYZ.

How To Review

You don’t need to write an essay.

Short but sweet but not overly-sweet – it can look false.

A 4-star review isn’t a bad thing!

Use a line or quote from the book in your review.

Watch your spelling and grammar.

How To Change Your Profile Name On Amazon

Go to www.Amazon.com > Your Account

Scroll down to: Personalisation > Your public profile

Click EDIT ACTIVITY SETTINGS

Add ‘author of …’ after your name.

Click EDIT ACTIVITY SETTINGS

Link To Your Facebook And/Or Twitter Accounts

Click on Personalisation > Your Social Settings

Follow Up On Social Media

When your review appears on your Facebook stream:

Tag the author (if you are friends).

Share it to the author’s page with a personal note.

Upload a screenshot of the review on Twitter and @mention the author.

Make the connection!

Repurpose Reviews Into Other Content

Turn a review into a blog post.

‘Interview’ the author on your blog, podcast, teleseminar, YouTube channel.

Turn a series of reviews on books in your genre into a tips book to use as a giveaway for list building.