WRAP ANNUAL REVIEWApril 2018 -March 2019

WRAP

Reducing food waste

Keeping plastic packaging in the economy and

out of the environment

Reducing the footprint of clothing and textiles

WRAP works with governments, businesses and citizens to create a world in which resources are used sustainably. Our mission is to accelerate the move to a sustainable, resource-efficient economy through:• Re-inventing how we design, produce and

sell products through product and process innovation and supply chain collaboration.

• Re-thinking how we use and consume products through citizen campaigns and enabling collaborative change by businesses.

• Re-defining what is possible through recycling and re-use through market and infrastructure development and improved collections.

Our focus areas are food and drink, plastic packaging and clothing and textiles. We provide information, tools, policy and technical advice that help governments, businesses and citizens take action. We build evidence-bases, then convene the right people to tackle specific problems, overcoming market failures and coming up with practical solutions that make a real difference.WRAP is not-for-profit; we became a charity in 2014. Our objects are the promotion and encouragement of sustainable resource use through product design, waste minimisation, re-use, recycling and reprocessing of waste materials.

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WRAP

Marcus Gover, WRAP CEO at the launch of The UK Plastics Pact

As WRAP nears its twentieth year, demand for our expertise is greater than ever. Businesses, governments and citizens want to prevent waste and tackle climate change and they are looking to WRAP for help. Around the world our evidence, expertise, practical solutions and convening power are delivering lasting change. This year we mobilised in record time to launch the world-first UK Plastics Pact. We helped Wales develop a citizen behaviour change campaign which aims to make it the top recycling country in the world. We published ground-breaking research into the viability of fibre-to-fibre recycling, and co-produced a world first industry-wide roadmap which gives food and drink businesses the tools to set their own waste reduction targets.We worked across six continents, with more businesses than ever before. We helped shape government policy and change citizens’ behaviours - not just their attitudes. We awarded grants to support cutting-edge innovations to stop plastic going to waste, to councils to help them encourage people to recycle more, and to charities to redistribute surplus food.

We used our evidence and expertise where we could make the biggest difference by focusing on food waste, plastic packaging and clothing and textiles. And we worked with the World Bank and other big international institutions who could help us scale up our efforts.We are proud of the work WRAP delivered - and the impact we made - during an exciting and at times challenging year. And we are prouder still of all WRAP’s staff who continue to deliver fantastic results in the UK and around the world. We have set ourselves some tough targets for the year ahead, but their ambition and dedication fill us with optimism. If you share our excitement and want to know more about our work email us at joinus@wrap.org.uk

Julie Hill Marcus Gover Chair CEO

Julie Hill, WRAP Chair at Rathbone Greenbank Investments Annual Investor Day

Image credit: Rathbone Greenbank Investments

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Some of our FIRST highlights this year:The launch of the

First plastics pact

The First national industry roadmap targeting food waste reduction

Our First social

Recycle Week won Silver Medal at New York Festivals TV & Film Awards

The Firstnational recycling campaign for a decadein Wales

The First business case for reducing food waste in restaurants, catering outlets and hotels

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Reducing food waste Our ambitionThe global food system is unsustainable. It is one of the biggest causes of environmental damage, responsible for 30% of the world’s greenhouse gas emissions and as much as 60% of the world’s biodiversity loss. One third of the food produced in the world is wasted, yet 800 million people struggle to have enough to eat. Food waste costs the global economy $940bn every year. If it were a country, it would be the world’s third biggest emitter of greenhouse gas. If climate change is to be halted, this system must be fixed. Which is why tackling food waste is WRAP’s top priority.Our ambition is to help the world halve food waste by 2030, and meet the United Nations Sustainable Development Goal Target 12.3.

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Reducing food waste How we are tackling food wasteWRAP has unique convening power. It means we can work with governments to set policy, and with businesses to develop solutions to prevent waste and improve their productivity. Our business collaborative change programmes and citizen behaviour change programmes are replicated in countries and municipalities around the world. This track record, along with the knowledge of our world-renowned food waste experts and the strength of our regularly-cited evidence, makes WRAP global leaders in tackling food waste.

Marcus Gover (WRAP CEO) and Richard Swannell (Director, WRAP Global) after winning the inaugural global ‘State-of-the-Art Partnership of the Year Award’ at the P4G (Partnering for Green Growth and the Global Goals 2030) Copenhagen Summit for the Courtauld Commitment business collaboration programme.

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UK’s biggest brands commit to ‘Target-Measure-Act’ on Food Waste ReductionThe WRAP/IGD co-produced Food Waste Reduction Roadmap gives businesses the tools to set their own waste reduction targets. It also helps businesses to measure and report waste and act on the evidence of potential savings. Over 90 of the UK’s largest retailers, food producers, manufacturers and hospitality and food service companies committed to ambitious food waste reduction targets to mark its launch.

UK’s first food waste baselineWe re-stated the Courtauld 2025 baseline against which progress to reduce UK food waste will be measured. This gives the UK a complete and comparable estimate for total post farm gate food waste for the first time.

Tackling milk waste throughout the supply chainThis pioneering research found that 330,000 tonnes of milk worth over £150 million is lost in the UK every year. We’re now supporting the dairy sector to make sure our recommendations on how to reduce this waste are implemented.

WASTE WARRIORS TACKLE FOOD WASTE

Courtauld 2025 signatory Cranswick is one of the UK’s biggest meat producers. It measured food waste across its 16 sites and discovered that over 1% of all food produced was going to waste - and that most of it was avoidable.

As a result, the business developed new markets for animal carcasses and trialled new technology for its most challenging waste streams. This reduced food waste by 42 tonnes.

It also partnered with food surplus charities to fight food poverty in Hull and launched a company-wide innovation programme to tackle food waste.

Source: cranswick.plc.uk/sites/default/files/Cranswick%20Case%20Study_Group%20

Food%20Waste%20Strategy.pdf

Reducing food waste Delivering change in the UK for businessesOur flagship Courtauld 2025 business food waste programme builds upon the evidence, experience and industry relationships WRAP has developed since we launched our first Courtauld Commitment in 2005. At its heart is a ten-year commitment for businesses to identify priorities, develop solutions and implement changes to significantly cut the carbon, water and waste associated with food and drink. The UK’s biggest grocery brands and food manufacturers are amongst its 156 active signatories. The launch of the Food Waste Reduction Roadmap in September 2018 cemented our position as the UK food waste prevention experts. Our comprehensive suite of good-practice guidance, robust evidence and tools for measuring food waste accurately provide a one-stop shop for any food or drink business serious about tackling its waste. In 2018-2019 our work to transform the UK food system included:

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Campaign prompts one in three to change their fridge temperatureOur Love Food Hate Waste Chill the Fridge Out campaign raised awareness of how much milk gets wasted because fridges aren’t the right temperature. It also showed people exactly how to reset their fridge temperature, thanks to specific make and model information from over 20 fridge manufacturers. Our 47 partners – including supermarkets, food manufacturers, and local authorities – helped our message reach over eight million people. One in three people who saw it changed their fridge temperature as a result.

Reducing food waste Engaging citizens to reduce food wasteSince 2007 WRAP’s Love Food Hate Waste campaign has been at the forefront of citizen food waste prevention in the UK, and now around the world. As the need to reduce food waste has increased, we have created a comprehensive citizen behaviour change programme, based on the latest behavioural change science. We target the audience segments, behaviours and foods where we can make the biggest difference. And we challenge the widely-held belief that ‘I personally don’t waste food.’Our suite of campaigns and interventions are amplified by a diverse and growing number of partners who value our evidence-based approach. We also harness the power of social media influencers and digital brands in campaigns which resonate with high-impact hard-to-reach audiences. In 2018-2019 our work to engage citizens included:

#Compleating campaign gets young people to eat their crustsOur in-house team of behaviour change, communications and digital experts developed Love Food Hate Waste’s ‘#Compleating campaign’ to encourage UK citizens to enjoy every edible part of their food, with a big focus on 18-24 year olds. We partnered with website LADbible for the first time, which exposed the campaign to almost one million people in its target audience in just 24 hours. We also harnessed the support of 50 major partners who shared the campaign with their audiences, and 120 social media influencers who helped us reach over 11 million people online.

Source: LADbible filming

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Source: Swansea Council

Reducing food waste Engaging citizens to reduce food waste

Engaging schools to amplify our messages We worked with charity Wastebuster to develop and deliver food recycling campaigns for schools in Swansea and Bridgend. The campaigns incorporated lessons about recycling food waste, homework activities and a competition, and attracted the participation of three quarters of primary schools in Bridgend and over half in Swansea.

Helping retailers pass on the right messages to shoppersWe published date label and storage guidance to help the dairy sector change products, packs and labels to help their customers reduce food waste. The guidance, which was endorsed by Dairy UK and its members, was the latest in our series of category-specific food date labelling and storage publications.

Getting Wales to number oneWe delivered Wales’ first national recycling campaign in a decade, with a big focus on encouraging citizens to recycle food waste. We also worked with the Welsh Government to develop the strategy for a new behaviour change campaign which aims to make Wales the top recycling country in the world.

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Expert input into infrastructure investmentNorthern Ireland’s Department of Agriculture, Environment and Rural Affairs called on us to review infrastructure investment models for Household Recycling Centres in Northern Ireland and create improvement plans to increase their capacity. We also used our expertise to provide a training programme on competencies for well-designed and well-managed sites.

Redistributing six million meals to people in needWe awarded grants to eight charities and not-for-profit organisations to redistribute 2,500 tonnes (around six million meals’ worth) of good surplus food to people in need. Funding came from the Food Waste Reduction Fund, which we deliver on behalf of Defra.

Funding for food waste interventionsWe helped five English local authorities implement interventions to increase food waste recycling. Derbyshire Dales District Council, Eastleigh Borough Council, Norwich City Council, Swales Borough Council and Thanet District Council received funding for communications materials and food waste caddy liners.

Making public sector procurement more sustainableWe helped the National Procurement Service make its food and drink services framework – used by over 70 public sector bodies in Wales – more sustainable. Our hands-on support included developing a tool to help them track the sustainability of their suppliers.

Reducing food waste Delivering change for governmentsWRAP’s unrivalled technical expertise means we are regularly called upon to advise and support national and local government to prevent food waste and increase recycling. We have established ourselves as the delivery partner of choice for governments and grant-awarding bodies thanks to our track record in awarding public money where it can make the greatest impact.We are embedding sustainability at the heart of Wales’ public sector. And in Northern Ireland we have reviewed investment models for recycling infrastructure for the Department of Agriculture, Environment and Rural Affairs (Daera).In 2018-2019 our work to help governments deliver change included:

HIS CHURCH

His Church will redistribute an additional one million meals to people in need in 2019 thanks to the Food Waste Reduction Fund.

A £50,000 grant helped the surplus food charity build a walk-in chiller, set up more programmes for children and families and expand other activities.

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Tackling food waste in MexicoWe delivered a framework for a national strategy on food loss and waste for the Mexican government, funded by the World Bank. We have also been awarded funding from the Roddenberry Prize to adapt the blueprint for a business collaboration programme and apply it to Mexico City.

“We were very impressed by WRAP’s systems-level, multiple-actor approach to addressing food waste and its potential to transform the sector, particularly as they scale their efforts to other parts of the world, including their immediate plans in Mexico City”. Meg Busse COO, The Roddenberry Foundation

Guidance for measuring food waste in North and Central AmericaIn partnership with the World Resources Institute we produced a practical guide and technical report for the Commission for Environmental Cooperation. The documents showed how to measure food loss and waste and quantified its impacts for businesses in Canada, Mexico and the USA.

Business case reveals seven-fold return on investmentOn behalf of the Champions 12.3 network in collaboration with World Resources Institute, we published three in-depth business cases for reducing food waste in hotels, for catering organisations and in restaurants. The reports highlighted that for every $1 invested, a $6-$7 return can be achieved.

Reducing food waste Delivering change internationally

WRAP is a key global player in the fight against food waste. Our work with governments, businesses and citizens in six continents - Europe, North America, South America, Africa, Asia, and Australasia – is contributing towards delivery of the United Nations Sustainable Development Goal Target 12.3 to halve food waste by 2030.We deliver change to reduce food waste internationally using the same evidence-based, proven tools that continue to create impact in the UK, including pioneering business collaboration programmes and citizen behaviour change campaigns. Our Love Food Hate Waste campaign alone is licensed to eight countries.Our work to deliver international change in 2018-2019 included:

92 countries adopt a world-first food waste toolWe launched The Food Waste Atlas, jointly with the World Resources Institute. The Food Waste Atlas is a hugely important tool to report data on food loss and waste to help companies and governments benchmark action globally. The Atlas has been accessed by over 4,000 users in 92 different countries since its launch in September 2018.

Sharing London learnings across EuropeTransforming City FOod hAbits for Life (TRiFOCAL) is an innovative food waste prevention and recycling initiative led by Resource London - the partnership between WRAP and London Waste and Recycling Board - together with Groundwork London. Malta, Barcelona, Brussels, Burgas, Dublin, Ljubljana, Milan, Oslo, Sofia, Växjö and Vienna all signed up to roll-out projects in their country or city.

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Reducing food waste Looking ahead

The year saw plastics at the forefront of public minds. WRAP believes food waste prevention must also remain a priority for governments, businesses and citizens. In 2019-2020 we will publish the first Courtauld Commitment 2025 milestone which will report on progress towards the target of a 20% reduction to reduce food waste and its associated carbon in the food sector. The milestone will show progress to 2018 against the baseline set in 2015.We will also publish the first milestone for the Food Waste Reduction Roadmap. Our aim is to have 125 of the largest UK food businesses (including all of the major retailers) having implemented Target, Measure, Act, as part of a strategy to reduce food waste by September 2019.We want to make wasting food socially unacceptable. To do this involves large-scale change. We will keep creating food waste prevention campaigns that get people talking – in particular 18-34 year olds. And we will make sure our message reaches more people than ever, by working with partners to amplify it nationwide. Our global expansion will continue, as we work with the countries and companies which have the greatest potential to deliver change. Our focus will remain on halving food waste by 2030 and delivering United Nations Sustainable Development Goal Target 12.3.

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Keeping plastic packaging out of the environment Our ambitionPlastic packaging plays a vital role in protecting food, keeping it free from contamination and preventing it becoming waste. But too often it ends up leaking into the environment, polluting our oceans and inflicting long-term damage. Tackling this complex problem demands a concerted shift from the make-use-dispose culture, rather than a knee-jerk response. We must prevent the harm plastic can do to the planet whilst recognising its value.WRAP believes the only way to solve the plastics challenge is for governments, businesses and citizens to come together to commit to a common vision: creating a system which keeps plastics in the economy and out of the environment. Our ambition is to deliver large-scale, lasting change in the way plastics are used, re-used and disposed of – first in the UK, and then throughout the world.

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Keeping plastic packaging out of the environment Addressing the plastic problem

WRAP has rapidly established itself as a global force addressing the plastic problem.We utilised our unrivalled business collaborative programme expertise and convening power to develop and launch the world-first UK Plastics Pact with the Ellen MacArthur Foundation in April 2018. Our experts are helping governments to shape policy, including Defra’s Resources and Waste Strategy. Our citizen behaviour change programme Recycle Now has established recycling as a social norm. And in Wales the Collaborative Change Programme of technical, operational, materials marketing and business support for local authorities is recognised as a major factor behind Wales’ surging recycling rate.

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World-first Plastics PactWe launched the UK Plastics Pact in April 2018 – the first of its kind in the world. By March 2019, its membership – including businesses, governments and NGOs – had increased from 57 to 115, responsible for 80% of the plastic packaging sold in supermarkets and half of all packaging placed on the UK market. The UK Plastics Pact aims to eliminate unnecessary single-use plastic, keep plastic in the economy and out of the environment and transform the UK plastics packaging system. Members have committed to reach four ambitious targets by 2025:• Eliminate problematic or unnecessary single-use packaging through redesign, innovation or alternative (re-use) delivery model.• 100% of plastics packaging to be re-usable, recyclable or compostable.• 70% of plastics packaging effectively recycled or composted.• 30% average recycled content across all plastic packaging.

Setting out the steps to successLaunched in November, The UK Plastics Pact Roadmap to 2025 sets out an agreed framework for members to deliver the Pact’s ambitious targets.

The evidence that underpins actionAt the first The UK Plastics Pact Summit in October we launched an extensive suite of plastic packaging guidance, research and reports to help members make early progress towards the targets.

Keeping plastic packaging out of the environment Delivering change in the UK for businessesWe capitalise upon our experts’ industry backgrounds and experience in creating business collaborative programmes with actions and targets that deliver results. This expertise and agility made us uniquely placed to create and launch the world-first UK Plastics Pact in under six months. Our collaborative approach meets the needs of business, whether through practical tools, good practice guidance or hands-on support. Our extensive experience working with the UK’s biggest brands and retailers has taught us that this is the only way to create large-scale, lasting change.

The suite comprised design tips for making rigid plastic packaging more recyclable, an updated estimate of the volume and type of post-consumer plastic packaging collected for recycling, current levels of plastic packaging placed on the UK market, and research into the minimum thickness of plastic bottles.

Growing the market for recycled plasticsWe launched the Plastics Route Map for Wales at the Volvo Ocean Summit in Cardiff in June 2018 with recommendations for how government and businesses can create a circular plastics economy in Wales. We also provided hands-on support to help Welsh manufacturers use recycled plastics in their products and packaging.

David Moon and Helen Bird (WRAP) at The UK Plastics Pact Six-Month Summit.

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WRAP and OPRL form strategic partnershipWe announced a strategic partnership with OPRL Ltd (On-Pack Recycling Label) to boost recycling rates by providing consistent messaging on-pack to reduce confusion among UK consumers about what can and can’t be recycled.

Jane Bevis, Chair of OPRL, said:

“Our continuing close relationship with WRAP is very important to us as we know consistent, evidenced messaging is essential in securing the trust and action of citizens.

“Maintaining and developing further the strong links between OPRL’s on-pack messaging and WRAP’s work through their Recycle Now campaign and local authority communications, remains essential to delivering more and better recycling of packaging.”

Letting citizens know where their recycling goesWe launched the ‘My Recycling Wales’ website in October 2018. By March 2019, over 1,700 people had used it to find out what happened to waste and recycling collected by Welsh local authorities.

Plastic or Planet? campaign drives 70,000 website visitsOver seven million people saw Recycle Now’s Plastic or Planet campaign online, leading to 70,000 visits to RecycleNow.com. We used eye-catching images to start a conversation around the amount of plastic waste still in the environment.

Keeping plastic packaging out of the environment Engaging citizensto recycle plastic packaging Public interest in plastics may be at an unprecedented level, but this doesn’t mean citizens always understand what can and cannot be recycled. Add to this the multiplicity of voices joining the plastics debate, and the need for a trusted, credible source of information has never been greater.We use our influence to motivate partners from business, government and others to make it easier for citizens to recycle more. Our Recycle Now campaign continues to break new ground with its bold new social norming approach and international award-winning social experiment film. In 2018-2019 our work to engage citizens included:

We also worked with Wastebuster on a global competition for primary school children, and encouraged social media users to recycle plastics from their bathrooms by asking them ‘Are you Squeaky Clean?’

Biggest ever Recycle WeekWe marked the 15th annual Recycle Week by rolling out new social norming messaging, encouraging people to recycle. We also launched our first-ever social experiment film which tested people’s reactions on why we need to recycle. The film went on to win a medal at the New York Festivals TV & Film AwardsWe took a giant ‘WE DO’ sign on a tour of England, and lit up Liverpool’s iconic Liver Building with Recycle Now’s ‘swoosh’ logo. The swoosh also appeared on cappuccinos in coffee shops throughout Wales, and in human form at Cardiff University.Over 100 big name brands as well as local authorities took part. Recycle Week trended number one on Twitter and reached 10 million people on social media and six million people through PR.

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Shaping England’s Resources & Waste StrategyWe helped Defra design and deliver its Resources and Waste Strategy. Our experts provided input, evidence and analysis, convened workshops for 130 local authorities and spoke at consultation events.

Consultation on the European Commission’s Circular Economy PackageThe European Commission’s Circular Economy Package is to be adopted into UK law. We supported the UK governments’ response to the Package, by detailing and evaluating policies and running consultation workshops with industry.

Collaboration is the key to boosting recycling ratesThe Collaborative Change Programme and Recycle for Wales worked with Conwy Council to introduce four-weekly residual waste collections across the county, which led to a 11.5% increase in the amount of recycling collected. We also worked with the Vale of Glamorgan to introduce a two bag per fortnight limit on residual waste at the kerbside, which increased recycling by 8%.

Keeping plastic packaging out of the environment Delivering change for governments

WRAP is at the heart of government efforts to tackle the plastic packaging challenge. As a trusted partner to governments, we convene businesses for consultations and provide our experts to help shape policy. We manage grant programmes to deliver impact, whether they are community initiatives or cutting edge innovation. Our Collaborative Change Programme of support for local authorities is attracting international attention for the impact it has had on recycling rates. In 2018-2019 our work to help governments deliver change included:

Building the business case for better recyclingWe provided technical support to help Lisburn and Castlereagh Council in Northern Ireland identify the best recycling collection option for 56,000 households. We are now developing a business case for the service and its associated infrastructure.

Creating a baseline for flats recyclingOur joint venture with London Waste and Recycling Board, Resource London ran a flats recycling project. Across 12 estates over 3,800 bins were monitored and over 32,400 kg of waste was analysed (the equivalent weight of 2.5 RouteMaster London buses).

£1.4 million competition for creative ideas to stop plastic being thrown awayWe worked with UK Research and Innovation (UKRI) on a £1.4 million flagship projects funding competition. The purpose was to encourage Britain’s best scientists and innovators to come up with ideas to create a more circular plastics economy. We received 48 outline proposals by March 2019 and put 19 through to the short-list stage.

Supporting community projects to tackle litteringWe continued to administer England’s £450,000 Litter Innovation Fund and received 103 expressions of interest for its second round. 17WRAP Annual Review 2018-19

Increasing recycling in SingaporeWorking with in-country partners we reviewed and advised on the commercial viability of technologies and systems for increasing recycling in Singapore. The focus of the review was on plastic and waste electrical and electronic equipment, with the potential to move into further waste streams in future.

Keeping plastic packaging out of the environment Delivering change internationally

Tackling plastic packaging waste is a global challenge which demands cross-border solutions and ever greater collaboration. The UK Plastics Pact demonstrates how WRAP can mobilise governments, businesses and NGOs to act quickly when the need arises. International interest in our work is growing; we are building ever-stronger relationships with governments and businesses around the world. We have a solid track record in replicating UK business collaboration food waste programmes and citizen behaviour change campaigns in other territories and are using this experience to tackle the global plastic packaging system.In 2018-2019 we delivered international change by:

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Keeping plastic packaging out of the environment Looking aheadThe UK Plastics Pact achieved much in its first year. We must maintain momentum throughout 2019-2020.We will work with the Ellen MacArthur Foundation to develop a network of Plastics Pacts around the world. We are already developing Plastics Pacts in Canada, South Africa and Chile; our next focus will include South East Asia and Malaysia.In the UK we will help Pact members accelerate their action. An imminent challenge is how to eliminate eight problematic and unnecessary plastic items and materials by the end of 2020. We will work on finding and adopting alternative materials or solutions which are accepted by citizens without negatively impacting the environment.We will also work with Pact members to ensure best practice packaging design guidance is adopted, and find solutions for the challenges the Pact must tackle. These include recycling film packaging (such as crisp packets, sweets and biscuit wrappers), guidance on compostable packaging, maximising the use of recycled content, and exploring opportunities for re-usable packaging solutions.We will develop a tailored citizen campaign to encourage the public to play its role in reducing leakage of plastics to the environment. Recycle Now will also continue to promote plastic recycling to citizens.We will work with national and local governments to increase recycling in England, Northern Ireland and Wales, supported by our local authority experts, Recycle Now and Recycle for Wales. Globally, we will endeavour to influence countries’ strategies responsible for increasing recycling.

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Reducing the footprint of clothing and textiles Our ambitionThe fashion industry is a big part of the global economy. In the EU and UK it is the eighth largest sector in terms of household spend.But it is wasteful and polluting, ranking below only housing, transport and food for environmental impact. Waste arises at every stage in the clothing life cycle: fibre production, garment manufacture, use and disposal. The increased quantity of clothing now being purchased in the UK also means that there will be a higher environmental impact from its production. This is why WRAP believes the whole clothing system must change. We urgently need to identify ways to encourage citizens to turn their backs on the throwaway clothes culture. Our ambition is to reduce the carbon footprint of clothing, help the sector use less water, and cut the amount of clothing that ends up in landfill.

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Reducing the footprint of clothing and textilesHow we are reducing clothing footprintWRAP deploys whole system solutions to combat waste and reduce clothing’s carbon footprint.Our business collaborative programmes catalyse action through the supply chain. The success of the UK’s Sustainable Clothing Action Plan led to the European Clothing Action Plan, with the support of some of Europe’s biggest brands.The Love Your Clothes citizen campaign uses WRAP’s behaviour change expertise to tackle fast fashion. And our research into cutting-edge solutions to a predicted cotton deficit is set to have a profound impact on the industry around the world.

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Sustainable Clothing Action Plan members exceed targetSustainable Clothing Action Plan members improved the footprint of UK clothing, and continued to outperform the wider industry on key sustainability measures. Latest results show members have reduced water footprints by 17.7%, exceeding the 15% by 2020 water reduction target, and are close to reaching the 15% by 2020 waste to landfill target.

Reducing the footprint of clothing and textiles Delivering change in the UK for businesses We brought together the UK’s leading clothing retailers to reduce the carbon and water footprints by 15%, waste to landfill by 15%, and waste arising by 3.5% by 2020. Such has been the influence and impact of our Sustainable Clothing Action Plan that the House of Commons Environmental Audit Committee recommended mandatory membership for large businesses. Meanwhile, we are looking into the future of fashion as we continue our world-leading research, including our investigation into fibre-to-fibre recycling, published at the end of the year.In 2018-2019 our work to cut the footprint of clothing included:

World-first research into solutions to the cotton crisisAs worldwide demand for textiles soars, there is predicted to be a cotton deficit of five million tonnes as soon as 2020. Fibre-to-fibre recycling could be a solution – but is it financially viable?Our Fibre-to-Fibre recycling: an economic and financial sustainability assessment report is the first detailed appraisal of fibre-to-fibre post-consumer clothing and textiles as feedstock for chemical and mechanical fibre-to-fibre recycling. We concluded that recycling could be financially viable.

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30 is the new 40Over 300,000 social media users saw our Love Your Clothes Dirty Laundry Doodles campaign, which used the work of talented illustrators to raise awareness that ‘30 is the new 40’ (at least when it comes to washing clothes).

Over three million people urged to clear out their closets March was a month of action with our The Big Closet Clear Out, as people cleared out their closets and swapped, sold, donated or recycled clothes they no longer wore – ultimately keeping clothes in use for longer and out of the bin. Our estimated social media online reach was over 3.7 million, with over 54,500 engagements. Forty Instagram influencers got involved in sharing the message and their own closet clear outs.

Love Not LandfillRenowned street artist Bambi helped European Clothing Action Plan’s Love Not Landfill campaign encourage Londoners to donate clothing for re-use. We attracted over 2,000 visitors to our campaign pop-up shops, whilst retailers including the world’s largest Top Shop hosted their own bring banks.

Reducing the footprint of clothing and textiles Engaging citizens to reuse and recycle clothingFashion cannot become more sustainable if shoppers continue to buy more clothes which they use less and throw away more quickly. Changing citizen behaviours is central to WRAP’s approach to reducing clothing footprint. We want to encourage citizens to extract the maximum use out of the clothes they buy.Love Your Clothes supplements WRAP’s extensive citizen behaviour change, communications and digital expertise with those of an exciting mix of collaborators including street artists, illustrators and Instagram influencers.In 2018-2019 our work to engage citizens included:

Source: @aimeeferrierillustrates

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Investigating re-use for major brands and marketsWe joined forces with World Resources Institute on the Collaborative Market Makers project with the aim of demonstrating clothing re-use models in more than 20 major brands in USA, India and Europe. Funding for this project was provided by the C&A Foundation.

Reducing the footprint of clothing and textilesDelivering change internationally

WRAP research addresses global problems and attracts worldwide audiences.We have an extensive network of government and business partners. We know how to tailor business collaboration programmes and citizen behaviour change campaigns to the needs of multiple territories. We are excited by the opportunity to share our experience of transforming the UK clothing and textile sector with beneficiaries around the world. In 2018-2019 we delivered international change by:

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Reducing the footprint of clothing and textilesLooking ahead

Demand for clothing and textiles is expected to triple by 2050. There will be a five million tonne deficit for cotton by 2020. The need to transform the clothing sector will only grow.The UK’s biggest clothing retailers and brands are signed up to Sustainable Clothing Action Plan and are outperforming industry peers. But reaching all the targets by 2020 will be challenging, and will require our full support.At the same time, we will continue our planning for post-2020.There is growing demand for alternative sources of fibre, including recycled fibres. We will encourage businesses to switch to more sustainable fibres. We are excited about the potential fibre-to-fibre recycling offers the UK.Citizen behaviour change will remain a key focus. We want to encourage more people to donate unwanted clothes for re-use. We will also work with Sustainable Clothing Action Plan signatories to increase the collection of clothing for re-use.We recognise clothing has a big impact on the natural world. We believe an influential strategic programme such as Sustainable Clothing Action Plan has the power to minimise this impact.

Source: Tom Simpson/WRAPWRAP Annual Review 2018-19 25

Financial review Income &Expenditure

IncomeWRAP’s income for the financial year totalled £20.4m which is comparable to the 2017/18 figure of £20.6m. Within this, the most significant movement is a reduction of £1.0m funding from Government which was offset by a £0.9m increase in income from business contributions for WRAP’s business collaboration programmes.

Government funding Government funding is primarily from the Department for the Environment, Food and Rural Affairs (Defra), the Welsh Government and the Department of Agriculture, Environment and Rural Affairs (DAERA) in Northern Ireland.

Non-Government Funding Business continues to be the main source of our non-Governmental funding and saw a significant increase of £0.9m compared to the prior year. This was due to the launch of The UK Plastics Pact in April 2018 which yielded £0.8m of contributions from members in the year towards the costs of running the Pact. Charitable donations declined in year from £1.1m to £0.4m. WRAP benefited from a donation of £0.25m from the Postcode Earth Trust to work with three youth organisations to influence pro-environmental behaviours (the project to be undertaken in 2019/20). However, the prior year had benefited from a £0.7m civil sanctions donation so there was a net reduction overall.

Other income has increased by £0.5m and was predominately earned from our international collaborations, the most significant item being a £0.2m grant from the Roddenberry Foundation to adapt the blueprint for a business collaboration programme and apply it in Mexico City.

ExpenditureTotal expenditure in year of £19.9m is £0.5m less than the prior year (£20.4m) but is in line with the income for the year.

Charitable ActivitiesExpenditure on charitable activities (excluding trading, fundraising, support and governance costs) declined during the year by £1.2m to £16.8m (2017/18: £18m) but remains 84% of the total expenditure (88% in 2017/18). The remaining 16% was spent on supporting our delivery programme and running the charity and its subsidiaries.

Non-Charitable ActivitiesSupport costs have increased by £0.5m to £2.7m (2017/18: £2.2m). This reflects new activities undertaken during the year and ensures we have the skills and capability to respond to the changing external environment.Governance costs remain fixed at £0.2m and cover the costs associated with the constitutional and statutory requirements and include any costs associated with the strategic management of our activities.

26WRAP Annual Review 2018-19

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