Wowsta-mediakit-strategic partners

Copyright 2015 WOWSTA. All rights reserved WWW.WOWSTA.COM.AU 1 w o w s t a . c o m . a u

Information for 3rd Party Strategic Partners

Copyright 2015 WOWSTA. All rights reserved 2 WWW.WOWSTA.COM.AU


Wowsta BackgroundWowsta is a new Shopping, Leisure and Lifestyle Program

with a reach during 2015/2016 of up to 5 million shoppers and consumers.

The Wowsta Program is a closed-loop membership program where the business partners within the Program may only be accessed through a consumer membership login. Wowsta has operated a pilot program to show ‘proof-of-concept’ and the program has been restructured and remodelled for launch in response to feedback during this Pilot.

The main Wowsta Program launched in November 2015 with 3 major stakeholders:

♦Members – who will access discounts from and support the merchants and business partners from within the Program

♦Merchants and Business Partners – who will benefit from the program by accessing the members as customers and clients on an ongoing basis

♦Not For Profit Groups (charities, sporting clubs, community groups, schools etc). Wowsta will donate 10-20% of all Total Wowsta Income, across multiple revenue streams, to the nominated beneficiaries of our members



Current Business PartnersWowsta is well-placed with current program partnerships including:

♦Multiple Tier 1 retail brands

♦Cinemas throughout Australia

♦100+ small local merchants and online stores

♦460+ restaurants

♦4,000+ magazine titles

♦3rd party partnerships delivering

♦ 800,000 accommodation properties

♦ 10,000 cruises

♦ 1,200 resorts

♦ 600 escorted tours

♦ Capability for domestic and international airline bookings

♦ All major car and campervan rental companies

♦ 3,000 experiences and attractions



Current Community Partners (as Beneficiaries)Wowsta has already partnered with 40+ charities and community organisations, some of which are:

♦Starlight Foundation – nationally

♦Redkite

♦National Stroke Foundation

♦Disability Sports Australia

♦World Kindness Australia

♦Suicide Prevention Australia

♦Australian Terminal Cancer Foundation

♦Baker IDI

♦Central Coast Academy of Sport

♦Children’s Cancer Institute of Australia

♦Epilepsy Foundation

♦Habitat For Humanity

♦World Animal Protection

♦Sids & Kids

Current ReachInitially at launch in November 2015 Wowsta has a national reach of some 2 million + consumers delivered through the strategic partnerships already formed with Beneficiaries and 3rd party organisations. Moving into 2016, this reach extends to just under 5 million with other partnerships already in place and joining Wowsta throughout 2016.



Management TeamWowsta has a management team of 12 covering the following areas:

♦Founder / CEO

♦Marketing Team

♦Website, App and Creative Team

♦Finance and Accounting Team

♦ Legal Team

Wowsta is currently building a sales team and a customer service team to service members and merchants

Future PlansWowsta has a target membership of 1,000,000 by end of 2016/2017 Financial Year. Wowsta has made a commitment to onboard 10,000 small businesses in local communities by the end of 2016.Beyond 2016 we have plans to expand internationally and we have already fielded interest from 5 other countries who would be most interested in managing the Wowsta program in their home countries.



How is Wowsta Different to other programs?

♦Wowsta eliminates the need for members to have a plastic membership card – utilising mobile technology for redemption of offers instead

♦Members may access the Wowsta merchant offers on an ongoing basis (as opposed to ‘one-off ’ offers from other programs).

♦Wowsta is more heavily invested than other programs, in the growth of local communities through local merchant onboarding

♦Wowsta donates significant funds to NFP Groups across multiple income streams

♦Wowsta has a massive ‘engagement focus’ that other programs do not have. The Wowsta marketing team is committed to engaging and communicating with all partners (from consumers through to Strategic Partners) to enable the Program and each stakeholder to grow and develop as part of the Wowsta community. The team will achieve engagement through website, app, targeted marketing, targeted newsletters, targeted blogs, massive social media interaction

♦Wowsta has the ability, through an engagement sub-platform, to offer merchants, beneficiaries and strategic partners the opportunity to incentivise sales, customers, clients and participation in events. Wowsta can also provide this opportunity free of charge to selected strategic partners



What is a Strategic Partner?A Strategic partner can be:

♦Another website partner

♦A merchant

♦A corporate

♦A Blog

♦An app

♦Any partner who has a database of members, subscribers, clients who wants to add to their database, add value to the members of their database or who are looking to incentivise and reward purchases and engagement



What’s in it for the Strategic Partner?Some advantages of being involved in the Wowsta Program include:The Wowsta marketing team will work closely with Strategic Partners to deliver an ongoing campaign that will be designed to maximise engagement, purchases and residual revenue (in some cases). The Wowsta marketing team is extremely flexible and highly skilled across digital, social media, content and engagement and the Program that will be designed will be one that is of most benefit to each Strategic Partner’s individual circumstances.

Some of the things that the Wowsta Marketing Team could offer include:

♦Wowsta could provide a white-label version of the Wowsta program that you can use as ‘your own’ rewards program

♦Wowsta, in some cases, can provide a residual revenue stream for you

♦Engagement with the Wowsta consumer membership base

♦Engagement with other Wowsta stakeholders eg Beneficiaries, merchants and other Strategic Partners

♦Promotion and marketing through all Wowsta channels; website, app, social media, newsletters, blogs

♦Wowsta has an internal program that could incentivise Wowsta members (as well as your customers, members and subscribers) every time they purchase from or engage with you.Wowsta can potentially add value to

your current database in a number of ways

♦Wowsta, through our overall Program, can help you to reinvigorate and re-engage subscribers and customers that may have ‘gone a little quiet’.

♦Wowsta may be able to assist in making some deliverables available to you eg comms messaging, custom assets, resources and execution strategies

♦Wowsta can utilise competitions, incentives and rewards (offered by Wowsta) to encourage support for your brand

Next StepsContact the Wowsta Founder / CEO, Grant Williams via the details below

What would we require from a Strategic Partner?

♦A willingness to promote the Wowsta Program

♦Engagement with the Wowsta Marketing Team (to get the most out of the relationship for all concerned)



# Members that you have introduced to

Wowsta

Commission - Annual VIP

Membership Fees (ex GST)

Quarterly commission * - Based on Spend per

member @ selected merchants







Each member (Free or VIP) spends $100 per month



Each member (Free or VIP) spends $1,000 per month

100 $454 $150 $375 $750 $1,500

250 $1,135 $375 $938 $1,875 $3,750

500 $2,271 $750 $1,875 $3,750 $7,500

1,000 $4,541 $1,500 $3,750 $7,500 $15,000

2,500 $11,353 $3,750 $9,375 $18,750 $37,500

5,000 $22,705 $7,500 $18,750 $37,500 $75,000

7,500 $34,058 $11,250 $28,125 $56,250 $112,500

10,000 $45,410 $15,000 $37,500 $75,000 $150,000

12,500 $56,763 $18,750 $46,875 $93,750 $187,500

15,000 $68,115 $22,500 $56,250 $112,500 $225,000

17,500 $79,468 $26,250 $65,625 $131,250 $262,500

20,000 $90,820 $30,000 $75,000 $150,000 $300,000

25,000 $113,525 $37,500 $93,750 $187,500 $375,000

50,000 $227,050 $75,000 $187,500 $375,000 $750,000

75,000 $340,575 $112,500 $281,250 $562,500 $1,125,000

100,000 $454,100 $150,000 $375,000 $750,000 $1,500,000

All figures and projections are provided as a guide only

* Figures assume a flat commission rate of 5% of spend to Wowsta from

selected merchants


selected merchants


selected merchants


selected merchants

Strategic partner revenue possibilities

Wowsta-mediakit-strategic partners

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