Wowsta-mediakit-beneficiaries

Copyright 2015 WOWSTA. All rights reserved WWW.WOWSTA.COM.AU 1

Information for Beneficiaries

w o w s t a . c o m . a u

Copyright 2015 WOWSTA. All rights reserved 2 WWW.WOWSTA.COM.AU


Wowsta BackgroundWowsta is a new Shopping, Leisure and Lifestyle Program

with a reach during 2015/2016 of up to 5 million shoppers and consumers.

The Wowsta Program is a closed-loop membership program where the business partners within the Program may only be accessed through a consumer membership login. Wowsta has operated a pilot program to show ‘proof-of-concept’ and the program has been restructured and remodelled for launch in response to feedback during this Pilot.

The main Wowsta Program launched in November 2015 with 3 major stakeholders:

♦Members – who will access discounts from and support the merchants and business partners from within the Program

♦Merchants and Business Partners – who will benefit from the program by accessing the members as customers and clients on an ongoing basis

♦Not For Profit Groups (charities, sporting clubs, community groups, schools etc). Wowsta will donate 10-20% of all Total Wowsta Income, across multiple revenue streams, to the nominated beneficiaries of our members



Current Business PartnersWowsta is well-placed with current program partnerships including:

♦Multiple Tier 1 retail brands

♦Cinemas throughout Australia

♦100+ small local merchants and online stores

♦460+ restaurants

♦4,000+ magazine titles

♦3rd party partnerships delivering

♦ 800,000 accommodation properties

♦ 10,000 cruises

♦ 1,200 resorts

♦ 600 escorted tours

♦ Capability for domestic and international airline bookings

♦ All major car and campervan rental companies

♦ 3,000 experiences and attractions



Current Community Partners (as Beneficiaries)Wowsta has already partnered with 40+ charities and community organisations, some of which are:

♦Starlight Foundation – nationally

♦Redkite

♦National Stroke Foundation

♦Disability Sports Australia

♦World Kindness Australia

♦Suicide Prevention Australia

♦Australian Terminal Cancer Foundation

♦Baker IDI

♦Central Coast Academy of Sport

♦Children’s Cancer Institute of Australia

♦Epilepsy Foundation

♦Habitat For Humanity

♦World Animal Protection

♦Sids & Kids

Current ReachInitially at launch in November 2015 Wowsta has a national reach of some 2 million + consumers delivered through the strategic partnerships already formed with Beneficiaries and 3rd party organisations. Moving into 2016, this reach extends to just under 5 million with other partnerships already in place and joining Wowsta throughout 2016.



Management TeamWowsta has a management team of 12 covering the following areas:

♦Founder / CEO

♦Marketing Team

♦Website, App and Creative Team

♦Finance and Accounting Team

♦ Legal Team

Wowsta is currently building a sales team and a customer service team to service members and merchants

Future PlansWowsta has a target membership of 1,000,000 by end of 2016/2017 Financial Year. Wowsta has made a commitment to onboard 10,000 small businesses in local communities by the end of 2016.Beyond 2016 we have plans to expand internationally and we have already fielded interest from 5 other countries who would be most interested in managing the Wowsta program in their home countries.



How is Wowsta Different to other programs?

♦Wowsta eliminates the need for members to have a plastic membership card – utilising mobile technology for redemption of offers instead

♦Members may access the Wowsta merchant offers on an ongoing basis (as opposed to ‘one-off ’ offers from other programs).

♦Wowsta is more heavily invested than other programs, in the growth of local communities through local merchant onboarding

♦Wowsta donates significant funds to NFP Groups across multiple income streams

♦Wowsta has a massive ‘engagement focus’ that other programs do not have. The Wowsta marketing team is committed to engaging and communicating with all partners (from consumers through to Strategic Partners) to enable the Program and each stakeholder to grow and develop as part of the Wowsta community. The team will achieve engagement through website, app, targeted marketing, targeted newsletters, targeted blogs, massive social media interaction

♦Wowsta has the ability, through an engagement sub-platform, to offer merchants, beneficiaries and strategic partners the opportunity to incentivise sales, customers, clients and participation in events. Wowsta can also provide this opportunity free of charge to selected strategic partners



What is the Wowsta Community Support Program?The Wowsta Community Support Program is one in which all Wowsta stakeholders participate, in some way, in assisting Community Organisations.

These organisations may be:

♦Charities

♦Sporting Clubs

♦School

♦Community Groups

♦Any Not For Profit Group that is active in the community

Through our engagement with all Program stakeholders we want to be able to recommend and refer our members to support a variety of Beneficiaries across Australia. These will be partners who deliver outstanding service to the community whether they be high-profile organisations or smaller community based or less well-known organisations.



What’s in it for the Beneficiary?

Some advantages of being involved in the Wowsta Program include:

♦10-20% of all Wowsta TOTAL INCOME across multiple income streams will be donated to our beneficiaries each quarter.

♦Promotion of your organisation to the Wowsta consumer membership base

♦Promotion of your organisation to other Wowsta stakeholders eg Corporate Partners, merchants and Wowsta Strategic Partners

♦Opportunities to build your brand and a greater awareness of your organisation locally, regionally, State-wide and Nationally

♦Promotion and marketing through all Wowsta channels; website, app, social media, newsletters, blogs

♦ ‘Ride on the back’ of the Wowsta engagement strategy where WE will help to incentivise and encourage members to nominate you, register for your events, become donors in your internal programs (eg Individual Giving Programs, Corporate Giving Programs)

♦Provision of a Wowsta Marketing Specialist who will act as a significant resource for you…ongoing



# Members that you have introduced to Wowsta

Donation - Annual VIP Membership Fees (ex GST)

Quarterly Donation - Based on Spend per member @

selected merchants

Quarterly Donation - Based on Spend per member @

selected merchants

Each member (Free or VIP) spends $100 per month

Each member (Free or VIP) spends $250 per month

100 $454 $300 $750

250 $2,271 $750 $1,875

500 $4,541 $1,500 $3,750

1,000 $9,082 $3,000 $7,500

2,500 $22,705 $7,500 $18,750

5,000 $45,410 $15,000 $37,500

7,500 $68,115 $22,500 $56,250

10,000 $90,820 $30,000 $75,000

12,500 $113,525 $37,500 $93,750

15,000 $136,230 $45,000 $112,500

17,500 $158,935 $52,500 $131,250

20,000 $181,640 $60,000 $150,000

25,000 $227,050 $75,000 $187,500

50,000 $454,100 $150,000 $375,000

75,000 $681,150 $225,000 $562,500

100,000 $908,200 $300,000 $750,000

All figures and projections are provided as a guide only

* Figures assume a flat commission rate of 5% of spend to Wowsta from selected merchants

* Figures assume a flat commission rate of 5% of spend to Wowsta from selected merchants

Wowsta Beneficiary revenue possibilities



Next StepsContact the Wowsta Founder / CEO, Grant Williams via the details below

What would we require from a Beneficiary?

♦We will ask you to appoint a contact person

♦We will ask you to provide content, images, information etc for your individual Wowsta Beneficiary page within the website

♦We will ask you if you would like to tell your members, subscribers, supporters etc about Wowsta. The choice of how that happens is up to you and your Wowsta Marketing Support Manager is the resource to help you with everything associated with that.

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