World Usability Day Singapore 2008

making life easy!

Daniel Alenquer Lead User Experience Designer

ASUS Design Singapore

About this presentationThis is a short version of a presentation shared with 2nd year Diploma in Experience and Product Design students at the Singapore Polytechnic Design School during the World Usability Day 2008 Singapore.

I hope the slides are a good reference for the students to go back to when they need to review what was presented and discussed during the lecture.

AcknowledgementsI would like to thank the students at SP for their thoughtful and enthusiastic participation on the World Usability Day lecture and workshop. I would also like to thank Venkatesh Rajamanickam, Thierry Do and Edwin Low - from Experience and Product Design program for collaborating with us to get this year’s WUD up and running. Many thanks to my colleagues at ASUS Design Singapore Ng Wan Lynn, Lionel Wong, and Cindy Liew for everything.

Copyright InfoThe copyright of this work belongs to Daniel Alenquer, who is solely responsible for the content. Please direct content feedback or permissions to [email protected]. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs License.

To view a copy of this license, visit http://creativecommons.org/licenses/bync- nd/2.0 or send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA.

You may not extract or re-use any of the images in this document, but feel free to share its contents, information – and make sure you credit where it came from.

2069awards won in 2008

4thyear

40countries 225

events

why should products and services be easy?

what is easy?

how can we make things easy?

1

2

3

what is easy?

what is easy?1

simple objective

now what?

call AT&T wireless

why should products and services be easy? 2

observe

learn why

ask around

45” + 50” + USD 35 + missed game + retype 140 contacts = AT&T is awful

A

B

how can we make things easy? 3


learnability efficiency memorability errors satisfaction

useful easy to find accessible trustworthy easy to use

JakobNielsen

otherpeople


recommendsolutions

stakeholders

provideevidence

communicate

identify

analyze problem

problem

problem

problem

UsabilityDaniel Alenquer, 2008

ok, but how?

observe and find out why

recommendsolutions

stakeholders

provideevidence

communicate

identify

analyze problem

problem

problem

problem

grass anthropology coco ball semantics

observe and find out why

observe

find out why

observe

find out why

fake jokegrass anthropology coco ball semantics

observe and find out why build your test

methods and practices (ways of observing and finding out)

plan requirement design prototype test benchmark

Wizardof Oz

stakeholdermeeting

styleguidesfocus groups

heuristicreview

NASA TLX

contentanalysis

wireframing

survey

in-depthinterviews

critical incidencetechnique

card sorting

ISO 13407

storyboardparalleldesign

subjectiveevaluation

SWATobservation

context analysisuse cases

task analysis

requirementsmeeting

afinity diagram

digitalethnography

how NASA finds out

NASA Task Load Index

SWENSEN’S vs. NASA

the secret ingredient

go out and do it

repeat what went right

change what went wrong

do it again

find out

if you want to learn more…Usability EngineeringJakob Nielsen

The Usability Engineering LifecycleDeborah Mayhew

Handbook of Usability TestingJeff Rubin

Observing the User ExperienceMike Kuniavsky

if you want to get involved…

Usability Professionals Associationwww.upassoc.com

World Usability Daywww.worldusabilityday.org

if you want to get in touch with me…

Daniel [email protected]

World Usability Day Singapore 2008

Design

Transcript of World Usability Day Singapore 2008