P1 @ Wimax Forum Singapore 2008
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Transcript of P1 @ Wimax Forum Singapore 2008
WiMAX Forum Congress Asia10 April, 2008
SingaporeBeyond Broadband: WiMAX Strategies
for the Converging World
© 2007 Packet One Networks (M) Sdn Bhd. All Rights Reserved.WiM
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Private & Confidential. Powered by Packet One Networks
Contents
• About P1
• The WiMAX DNA
• WiMAX : Convergence
• The Service Strategy
WiM
AX Con
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Private & Confidential. Powered by Packet One Networks
Contents
• About P1
• The WiMAX DNA
• WiMAX : Convergence
• The Service Strategy
WiM
AX Con
gres
s
Private & Confidential. Powered by Packet One Networks
Company’s Info
Parent Company – Green Packet BerhadPublic, multi-nationalMost successful MESDAQ listed company in May 2005. Moved to Bursa Malaysia (KL Stock Exchange) on 18 July 2007Market Capitalization : RM1.14 billion (USD360 million, in Oct. 2007)Global presence – HQ in Malaysia
USA
Bahrain
China
Taiwan
Malaysia
Philippines
SingaporeAustralia
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• “14 of the Asia’s Brightest Technology Companies” -Network World Asia, 2007
• Ranked 99 in the Deloitte Technology Fast 500 Asia Pacific 2007
• Winner of the MSC-APICTA Merit Award (Communications Application Category) for 2005
• Winner of the 2004 PIKOM Technopreneur of the Year Award (Puan Chan Cheong, Group CEO of Green Packet)
• Winner of Intel’s “Outstanding Solution Provider Award for Education in the Asia-Pacific – 2004”
• Winner of MSC-APICTA Award (Communication Application Category) for 2004
• “10 Mobile Technology Companies to Watch” - San Jose Mercury News, 2003
Awards & Accolades
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Private & Confidential. Powered by Packet One Networks
Contents
• About P1
• The WiMAX DNA
• WiMAX : Convergence
• The Service Strategy
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dna for success
device
network applications
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Device
• Know your markets• Expect and prepare for ubiquity, but allow
for time – embedded devices• Open IP platform – same login across
mixed networks is a boon• Smart devices can be the primary driver of
new service adoption – the “It” factor
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Network
• Prioritize site acquisition• Explore license-exempt solutions to widen
coverage and accelerate adoption• Enhancing spectral efficiency• The future: seamless integration across
networks, WiMAX, Wi-Fi, 3G/4G
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Applications
• Offerings must be innovative, customer-centric, and priced to drive adoption
• Meet needs in a flexible, low-cost way• Utilize core capabilities to enter new markets• Create and maximize new revenue streams –
quick service provisioning, streamlined billing, and customer service are crucial
• Web 2.0 – content, community & beyond
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Private & Confidential. Powered by Packet One Networks
Contents
• About P1
• The WiMAX DNA
• WiMAX : Convergence
• The Service Strategy
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Convergence
Is Convergence A Good Thing for ISPs?
Factors Driving Convergence:• Intense competition is driving prices down• Content explosion is fuelling penetration• Mobility & personal broadband • Device and IP network proliferation• Content and service providers colliding
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Convergence
What does all this mean?
Convergence is a certainty and will define the communications landscape of the future
A new “converged ecosystem” will emerge and telcom providers must partner to create value and long-term growth
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Private & Confidential. Powered by Packet One Networks
Contents
• About P1
• The WiMAX DNA
• WiMAX : Convergence
• The Service Strategy
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The Services Strategy
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beyond broadband
• Beyond Broadband – reaching our customers through what broadband brings, rather than just bandwidth
• A Converged Service Experience that goes beyond access speeds, beyond techie terms, beyond traditional understanding of broadband
• Focus on Services delivered over broadband
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SEE FROM THE CUSTOMER’S PERSPECTIVE
MAKE THINGS BETTER FOR ME (Save Time, Save Money)
MAKE THINGS EASIER FOR ME (Convenience)
MAKE THINGS MORE FUN FOR ME (Entertainment)
GIVE ME A NEW, BETTER EXPERIENCE (User Experience)
4 guiding principles on service design
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Connectivity
Content &Services
Communications
TargetMarket
The 3Cs Strategy
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Converged WiMAX market
mobile broadband
fixedinternet
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Revolution = Revelation
This is a revolution that will make time and place irrelevant. Yankee Group calls it the Global Connectivity Revolution.
We call it the New World Order of Telecommunications.
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© 2007 Packet One Networks (M) Sdn Bhd. All Rights Reserved.
Thank You
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