World Marketing Conference January 12, 2015

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An initiative of KKL-JNF

Nurture a KKL-JNF young, professional,

sustainability-oriented leadership

Support existing KKL-JNF expertise and address new

environmental challenges

Position KKL-JNF as a leading environmental

organization in Israel and Europe

Mission

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Creating a German – Israeli Young Leadership platform promoting KKL-JNF's environmental agenda in the 21st century.

An initiative of KKL-JNF

Bi-annual seminar cycle 25 young professionals from

Israel and Germany Alumni network

greenXchange structure and main activities

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Cooperation with other sustainability-oriented organizations

Regular workshops Hub for sustainable innovation – inside and outside

KKL – JNF Capacity building for the next greenXchange seminars

An initiative of KKL-JNF

Connecting young Israeli and German professionals

Personal exchange creates long-lasting ties Fostering sustainable environmental and

social change in our societies

greenXchange enriches German-Israeli relations

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An initiative of KKL-JNF

Sustainable Relations

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Bridge between Israel and Germany

Professional and personal exchange between Germans and Israelis on environmental topics creates a viable connection.

Shape sustainable change

The joint experience of greenXchange encourages participants to actively engage in shaping a sustainable and social change in their countries and within their societies.

An initiative of KKL-JNF

Content & Objectives

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Building and engaging a new generation of young leaders by KKL-JNF & for KKL-JNF

Continuous Engagement with KKL-JNF

Hands-on projects w/ KKL-JNF

Activities with partner

organizations

Interdisciplinary environmental

seminars

Academic cooperation

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An initiative of KKL-JNF

Previous seminars

2014

An initiative of KKL-JNF

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From March 28th-31st, 2014, greenXchangers had a seminar within the KKL-JNF European Leadership Conference. The discussuins wetre about plans for the current year and beyond and they presented the greenXchange project in front of European KKL-JNF leaders which participated in the ELC.17 greenXchangers from Israel and Germany were joined by colleagues from other KKL-JNF offices from France, Greece, Italy, and others.

EU Leadership Meeting

An initiative of KKL-JNF

Upcoming seminar 2015

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Field trip to Green Ventures27.-29.01.2015, Leipzig

Partners and supportersA joint initiative of

36 highly qualified young professionals and students from Germany/ Israel

Panel Discussion on “Smart Cities Israel and Germany”

Tailor-made program getting to know the industry perspective on green technologies incl. presentations on environmental issues Germany/ Israel

Under the patronage ofFederal Environment Minister Dr. Barbara Hendricks

An initiative of KKL-JNF

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https://www.youtube.com/watch?v=MsgTSoPyqtE&list=UUtYGoTYo6JOBnmZGzs8SzZA#t=2m20s

http://goo.gl/XaMtUV

An initiative of KKL-JNF

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1Selection

2 Biomass Usage of KKL-JNF’s forests/ groves as biomass feedstock for producing renewable energy.Applied knowledge from current methods in Germany.

Status: In progress; has passed two economic feasibility studies with recommendations

3 Forest-Community Interface

Developing an open source format to access information about KKL-JNF forests to the public. Creating a KKL-JNF Forest Community that will benefit both the society and environment. Developing KKL’s eYarok webpage.Status: In progress

4 Eco-documentary

Eco-documentary film competition , targeting Israeli high schools with proclaimed green curriculum. Students will create a short environmental film which will be distributed and judged in a competition on social mediaStatus: Might be implemented, still waiting for response

Proposed project1 Description

1 Floating solar cells/ Solaris

Floating solar cells on KKL-JNF reservoir for electricity production and evaporation prevention

Status: Implemented, September 2014: joined investment KKL-JNF/ Chief Scientist’s Office

Practice projects

An initiative of KKL-JNF

Cooperations: social engagement

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An initiative of KKL-JNF

greenXchange experience

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Sandra, 25, International Business ResearcherMembers of the greenXchange group come from a variety of cultures and backgrounds, but we all face similar problems…Leon, 28, Master studentThere are many highly motivated people here and our joint mission is to connect with what KKL-JNF is doing-

Valentina, 24, Master StudentI found the seminar particularly fascinating... Until now, I primarily saw these issues from a German point of view. Now I have a wider perspective.

An initiative of KKL-JNF

Thank you!

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Visit our website:

www.greenXchange.de