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Transcript of World Class Standards Feeding the Innovation Pipe of Technical Bodies ETSI Seminar for Turk Telekom...
World Class Standards
Feeding the Innovation Pipe of Technical Bodies
ETSI Seminar for Turk Telekom
Dr. Hermann Brand
ETSI NIM© ETSI 2010. All rights reserved
Ankara, 6.-7. May 2010
ETSI Seminar for Turk Telekom © ETSI 2010
World Class Standards
Outline
ETSI objectives Challenges in standardization
Timing Life cycles Cross-sector eco-systems Window of opportunity
Different paths to kick off new work Support activities in different phases
A glimpse on new work areas
Summary
ETSI Seminar for Turk Telekom © ETSI 2010 2
World Class Standards
ETSI objectives Make markets larger and more homogenous for ICT innovations
In ICT standards are persuasive (de-facto, de-jure) The ICT market is global
Enhancing commercial impact throughout world markets Co-operation with other regional and International bodies
Ensuring smooth integration of market driven innovations in the regulatory process Working with CEPT and EC/EFTA
Ensuring interoperability ETSI Centre for Testing and Interoperability PlugtestsTM: Validation of standards and equipment
ETSI Seminar for Turk Telekom © ETSI 2010 3
World Class Standards
The timing problem in standardization
Too early Technology still immature No market or major uncertainties in the market No best solution No consensus
Too late Much money has been invested in incompatible solutions Competing technologies Fierce competition in (overlapping) cross-sector market segments
ETSI Seminar for Turk Telekom © ETSI 2010 4
World Class Standards
Innovation and standardization
Innovators
“Enthusiasts”
Based on and adapted from: Moore, Geoffrey A.: Crossing the Chasm; HarperCollins, 1991, 1999.
Early Majority
“Pragmatists”
Late Majority
“Conservatives”
EarlyAdopters
“Visionaries”
Laggards
“Skeptics”
The Chasm
Typical Standards Launch
Opportunity
Typical Forum Launch
Opportunity
Time of diffusion of disruptive/discontinuous innovations
ETSI Seminar for Turk Telekom © ETSI 2010
4 phases in product/service life cycle: introduction - growth - maturity – decline
Standardization in parallel to R&DStandardization in the introduction phase is crucial to make the pie grow bigger!
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World Class Standards
ICT penetrates all sectors
ETSI Seminar for Turk Telekom © ETSI 2010
consumer
interactive digital media
business
smart transportation, smart energy grids,
manufacturing , smart buildings, ...
society
eHealth, eEducation, ...
(common) ICT enabler
converged communication,
information, entertainment
1. Larger and more complex cross-sector eco-systems
2. Lack of shared vision and overall architecture3. Competing alternative technical approaches
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World Class Standards
Meeting the window of opportunity
Pre-Standardization Standard Setting Post-Standardization
Embryonic stage:Technology breedingBusiness nurturing
‘The making of a standard’
Maintenance:CorrectionsIncremental feature enhancements
Not yet a best solution There is a best solution (at least consensus on a solution)
Overall system architecture frozen
Enhancements and enrichments of the solution
StudiesGap analysisAssessments of competing solutions
Technical standards CR and new releases
ETSI Seminar for Turk Telekom © ETSI 2010 7
World Class Standards
The ETSI Board is in charge of ETSI Strategy
ETSI Seminar for Turk Telekom © ETSI 2010
We need to know where we want to
be
and
how we are going to get
there
....
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World Class Standards
Different paths to kick off new standards projects
Evolve Develop a shared vision and roadmap in technical bodies, e.g. LTE
and LTE- Advanced in 3GPP Task forces in technical bodies, e.g. TC TISPAN
Cross-fertilize Maintain close links to research with a focus on large FP7 Integrated
projects with strong industry participation start pre-standardisation work in ETSI, e.g. ISG QKD
consolidate forum work in ETSI, e.g. ISG ORI EC mandated Work, e.g. TC AERO (has grown out of TC ERM (EMC
and Radio Spectrum Matters))
Diversify Strategic Workshops followed by Ad-Hoc Group or Starter Group,
e.g. TC M2M
ETSI Seminar for Turk Telekom © ETSI 2010 9
World Class Standards
Horizontal support of ETSI technical work
Pre-Standardization Standard Setting Post-Standardization
ETSI Seminar for Turk Telekom © ETSI 2010
Partnering and Hosting
Plugtests
Promotion of ETSI standardised technologies at trade fairs, e.g. MWC Barcelona, IBC Amsterdam
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Conferences and workshops
Promotion with marketing partners e.g. DECT Forum
Link to research
Reduced member fees for start-ups and innovative SMEs
Electronic working methods and remote participation
PAS process
Gap analysis, roadmaps, .. in ISGs, TCs
World Class Standards
New Technical Committees/ISGs
ETSI Seminar for Turk Telekom © ETSI 2010 11
World Class Standards
Newly established ISGs (since mid 2008)
QKD – Quantum Key Distribution Results from FP6 SECOQC project
AFI – Autonomic network engineering for the self-managing Future Internet Results from the FP7 EFIPSANS project
MTC – Mobile Thin Client Computing Results from the FP7 MobiThin project
MOI – Measurement Ontologies for IP traffic Results from FP7 Moment project
INS – Identity and access management for Networks and Systems Related to SWIFT (FP7) and Daidalos (FP6)
ORI – Open Radio equipment Interface Results from the OBRI project of the NGMN Alliance
ETSI Seminar for Turk Telekom © ETSI 2010 12
World Class Standards
Newly established TCs (since end 2007)
TC ITS – Intelligent Transport Systems V2V, V2I communication, working with Car2Car Consortium
TC INT – IMS Network Testing TC RRS – Reconfigurable Radio Systems
Cognitive Radio and SDR Resulting from work in FP6 E2R, FP7 E3 projects
TC M2M – Machine to Machine communications Also co-ordinating Smart Metering mandate activity in ETSI
TC MCD – Media Content Distribution TC AERO – Aeronautics
Regrouping all ETSI’s activities related to communications in the aviation industry including ATM
ETSI Seminar for Turk Telekom © ETSI 2010 13
World Class Standards
Top Interest Areas Selected by Applicant Members
Spring GA#51 & Autumn GA#52 Spring GA#53 & Autumn GA#54 Spring GA#55 only
ETSI Seminar for Turk Telekom © ETSI 2010 14
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Summary
Timing is crucial in standardisation Standardisation is key especially in the very early phases of the
product/service life cycle in order to make the pie grow bigger ICT is penetrating all industry sectors. Consequently partnering is
increasingly important to embrace the larger and more complex eco-systems
ETSI has established several evolution paths for the work program and a diversity of support activities
ETSI has successfully launched 12 new Technical Bodies in the last 2 years
More than ‘Telecommunications’ ICT convergence: e.g. Broadcasting, MCD ICT as enabler in other sectors: e.g. ITS
ETSI is open for new work and develops what members drive !ETSI Seminar for Turk Telekom © ETSI 2010 15
World Class Standards
ETSI Seminar for Turk Telekom © ETSI 2010
Thank you for your attention ETSI website (http://www.etsi.org)
general public information free standards download promotional aspects
ETSI portal (http://portal.etsi.org) easy access to data
for each tb Working documents ETSI applications and
databases
3GPP website (www.3gpp.org)
Forapolis website (www.forapolis.org)
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BACKUP SLIDES
ETSI Seminar for Turk Telekom © ETSI 2010 17
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ETSI Vision and mission
“ETSI is the leading standardization organization
for high quality and innovative
Information and Communication Technology (ICT) standards fulfilling the various global and European market needs”.
“To deliver world class standards for Information and Communication Technology (ICT), including telecommunications,
for systems and services
by using and providing state of the art methodology and processes”.
ETSI Seminar for Turk Telekom © ETSI 2010 18
World Class Standards
ICT is different
The ICT market is global In ICT standards are persuasive
(unlimited need to communicate/to be informed/to be entertained)
The convergence of telecommunications, IT, and entertainment does not result in a huge single market but accelerates market segmentation across borders of traditionally separated business sectors
ICT is penetrating many sectors as an enabler to make technical system smarter (transportation, manufacturing, energy grids)
ETSI Seminar for Turk Telekom © ETSI 2010 19
World Class Standards
An example standardisation project
Initial concepts, user requirements (TR)
Base specifications (TS)
Test suites (TS)
PlugtestsTM
Stable standards
(ES)
EU standards
(EN)
Technical research and
development
Supporting information
(TR)ETSI Seminar for Turk Telekom © ETSI 2010 20
World Class Standards
The ETSI way forward (1) – reduce barriers
Freely available ETSI deliverables (via Internet at no cost) Technical Specifications, Technical Reports ETSI Standards, ETSI Guides European Standards
Reduced membership fees for Small/Medium Enterprises and Micro-enterprises User Associations and Trade Associations Universities and Public Research Bodies
Reduced costs of participation (electronic working methods) New portal project ongoing Remote collaboration tools
ETSI Seminar for Turk Telekom © ETSI 2010 21
World Class Standards
The ETSI way forward (2) – link to research Collaborative research is a European strength European R&D in ICT must lead to standards activity
Developing new products, new services, new markets Driving, not disseminating
NOTE: ICT markets are shaped by standards ‘de facto’ or ‘de jure’
Maintain close links to research (ERCIM, infinity initiative, JRC)
Open workshops and events on hot topics with R&D community Hosting at ETSI, and attending, listening
Participation at 10+ research events including FP6/FP7 cluster meetings
Direct Participation in FP7 R&D projects Co-ordinator of the Cluster of 18 European RFID Projects (CERP)
ETSI Seminar for Turk Telekom © ETSI 2010 22
World Class Standards
The ETSI way forward (3) – ISG
Industry Specification Group (ISG) mechanism can specifically address the needs of a forum or consortium Bringing research results into Standards ISG can evolve into a full ETSI Technical Body
Is fast and easy to set up Minimum 4 ETSI members necessary, approved by Director General
Flexible and adaptive An ISG has its own operating rules (including voting rules) ISGs rely on the well proven ETSI IPR policy
The ETSI Secretariat will provide basic support free of charge Specifications from an ISG are official ETSI deliverables
Permanently in ETSI publications catalogue
ETSI Seminar for Turk Telekom © ETSI 2010 23
World Class Standards
The ETSI way forward (4) – partnering and hosting
ETSI offers hosting services of industry fora, e.g.
ETSI maintains a portfolio of more than 70 partnership agreements (nobody can do it alone) to complement strength and offset weaknesses to complement and leverage resources to extend own value chain to embrace larger eco-systems
ETSI Seminar for Turk Telekom © ETSI 2010
LoI MoUCoop.
agreemt
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World Class Standards
The ETSI way forward (5) – interoperability
The ability of systems and products to interwork is fundamental…
ETSI offers unique and complementary resources to help ensure interoperable standards (also for non-ETSI standards !)
Technical Committee MTS (Methods for Testing and Specification)
• Development of methodologies, techniques and languages ETSI’s Centre For Testing and Interoperability (CTI)
• Supports ETSI committees on the application of formal techniques in standards on a daily basis
• Development of test specifications (conformance and interop)
Plugtests™ Service• Validation of standards and prototypes through interoperability events
ETSI Seminar for Turk Telekom © ETSI 2010 25