World Breastfeeding Week 2011

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World Breastfeeding Week1-7 August 2011

INDIA

Talk to Me! Breastfeeding3D experience


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Optimal Infant Feeding practices

includes

Initiation of breastfeeding within one hour of birth.

Exclusive breastfeeding up to six months of life.

Continued breastfeeding for two years of life orbeyond.

Introduction of appropriate complementary feeding

after 6 months of age.


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State of Infant and Young Child

feeding in INDIA

3541.2

15.8

56.7

46.4

24.5 23.9

46.4

40.2

0

20

40

60

Initiation of

Breastfeeding within 1

hour of birth

Exclusive breastfeeding

(0-6 months)

Complementary Feeding

(6-9 months)

NFHS-2 (98-99) NFHS-3 (2005-06) DLHS-3 (2007-08)


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Advantages of Breastfeeding

Breastmilk

Perfect nutrients

Easily digestible

Ready to serve

Protects against

infection

Protects against adult

onset diseases(diabetes, high blood

pressure)

Breastfeeding

Helps bonding and

development

Helps in adequategrowth and

development

Enhances brain & visual

development Baby has higher

intelligence quotient

Prevents hypothermia


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Advantages of Breastfeeding

(contd.)

Mother

Reduces post

delivery bleeding

and anemia Delays next

pregnancy

Protects breast and

ovarian cancer Protects obesity and

shapes body

Convenient

Society

Eco-friendly

Human

resourcedevelopment

Economy

development

Family

Economic benefits

Less illnesses

Family bonding


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Neonatal Mortality Risk by early infant

feeding practices

11.16

2.55

3.57

0

0.5

1

1.5

2

2.5

3

3.5

4

Within one hour One hour to one

day

Day 2 Day 3

Timing of initiation of breastfeeding after birth

Infe

ctionspecificmo

rtalityoddrati

Source: Edmond KM et al. Am J Clin Nutr 2007. 86:1126-31


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Under-5 deaths preventable through universal

coverage with individual interventions (2000)India

*Breastfeeding: Exclusive for first 6 months and continued for 6 to 12 monthsSource: Jones et al. LANCET 2003;362:65-71

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

Breastfeeding*

Complementary feeding

Clean delivery

Hib vaccine

Clean water, sanitation, hygiene

Zinc

Vitamin A

Antenatal steroids

Newborn temperature management

Tetanus toxoid

Antibiotics for PRM

Measles vaccine

Nivirapine and replacement feeding

Insecticide-treated materials

Antimalarial IPT in pregnancy

Intervention

Percent


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Role of Breastfeeding in achieving

Millennium Development Goal

MDG 1Reducing hunger and

Poverty

Breastfeeding is the first step towardsreducing undernutritionfrom day one of

life

Reduces household costs


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MDG 3 (gender equality)Breastfeeding enables an equal start for children

regardless of family income

Empowers women through health and reproductivebenefits, e.g. birth spacing.

It also enables mothers to be self-sufficient in

nourishing their infants without expending economic

resources on expensive and inferior breast milksubstitutes.


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MDG 4 (reduce child mortality)If all infants were exclusive breastfeeding for

six months and continued breastfeeding to

one year.

Under five mortality would reduce by about

14%.


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MDG 5 (improve maternal health)Maternal health impact includes reduced risk of

postpartum hemorrhage by early initiation of

breastfeeding,

Protection from anemia and maternal iron depletion

through lactational amenorrhea

Reduces the risk of breast and ovarian cancers.




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Theme World BreastFeeding Week 2011Talk to Me! Breastfeeding 3D experience

Why ?

Usually we take Two-dimension

Approach while dealing with

Breastfeeding issues.

Timei.e. From Pre

pregnancy to weaning. Placei.e. Home,

Community, Health care

system.

THIRDdimension is

COMMUNICATION

The theme deals with

communication at various

levels and between various

sectors.


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Importance Of Communication in

Breastfeeding

Communication is an essential part of protecting, promoting andsupporting breastfeeding.

In a world individuals and global communities connect across smalland great distances at an instant's notice.

New lines of communication are being created every day, and wehave the ability to use these information channels to broaden ourhorizons and spread breastfeeding information beyond ourimmediate time and place to activate important dialogue.

This th i rd dimensionincludes cross-generation, cross-sector,cross-gender, and cross-culture communication and encourages thesharing of knowledge and experience, thus enabling wider outreach.


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Talk to Me! Breastfeeding3D

experience

Talk about Breastfeeding

As a decision maker

As a CaregiverAs an Integral member of society

As a Receiver


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Communication Matters!

A Mother-in-law in a Villagein Uttar Pradesh

Link: http://youtu.be/NdXurWVCmtQ

Earlier we used to give water to the infant as advised by theelders. Elders used to say that child will get illness if water is

not given. Although, the children used to become ill after getting

water. Now, we have been counseled not to give water and

now our children are healthy. .......

It changes behavior
http://youtu.be/NdXurWVCmtQhttp://localhost/var/www/apps/conversion/tmp/Microsoft/Windows/Temporary%20Internet%20Files/OLK52F0/BF%20-%20voice%20of%20mother%20in%20law.wmvhttp://youtu.be/NdXurWVCmtQ


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Communication Matters!A mother in Uttar Pradesh.

Link :http://youtu.be/hsY7Ghmh4tY

This was my first delivery. ASHA Sister helped me to understand the

breastfeeding, avoiding other foods/milk/water upto six months of age,

taking care of my own diet and consuming the iron tablets. ......

After six months, child's need increases. Anganwadi worker has told

us to give some food which will keep her healthy.

It prov ides support

and Know ledge
http://youtu.be/hsY7Ghmh4tYhttp://youtu.be/hsY7Ghmh4tYhttp://localhost/var/www/apps/conversion/tmp/Microsoft/Windows/Temporary%20Internet%20Files/OLK52F0/BF-%20voice%20of%20mother.wmv


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Communication Matters!

Health worker in Uttar Pradesh

Link :ht tp: / /youtu.be/EslmNfJ3oAE

When initially we told the expectant women to initiate the breastfeedingSoon after b ir th, they resisted th at th is is not the cus tom here. But later on , af ter

counsel l ing by me, they agreed and now they ini t iate the breastfeeding s oon after

the birth.....

There is a tremendous change. They are giving only mother's milk. One

newbo rn g ir l , wh ose bir th w eight was on ly 1.250 kg, could no t suc kle hersel f . So

mo ther expressed her mi lk and fed the chi ld w ith spo on and cup . That gir l is now

doing well.....

It changes Pract ices
http://youtu.be/EslmNfJ3oAEhttp://youtu.be/EslmNfJ3oAEhttp://localhost/var/www/apps/conversion/tmp/Microsoft/Windows/Temporary%20Internet%20Files/OLK52F0/BF-voice%20of%20health%20worker.wmv


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Communication Matters!Women express their needs!

Reena Chhabra, Senior Marketing

Professional

One year of maternity leave required to take care of the baby

and breastfeed. This requires support

Link: http//www.youtube.com/watch?v=gWx-M-xKTDA

Dr.Madhura,TISS,MumbaiWorking women need support for continued

breastfeeding.

Link:http://youtu.be/2GGSNPBtCpw
http://localhost/var/www/apps/conversion/tmp/Microsoft/Windows/Temporary%20Internet%20Files/OLK52F0/MVI_2189.AVIhttp://youtu.be/2GGSNPBtCpwhttp://localhost/var/www/apps/conversion/tmp/Microsoft/Windows/Temporary%20Internet%20Files/OLK52F0/Untitled.wmvhttp://localhost/var/www/apps/conversion/tmp/Microsoft/Windows/Temporary%20Internet%20Files/OLK52F0/MVI_2189.AVIhttp://youtu.be/2GGSNPBtCpw


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Action ideas

Talk to the Lactating women and family about breastfeeding at every givenopportunity

Prepare a petition and communicate to your leaders get it signed by many people

and submit to your Government

Contact academicians, doctors, teachers, media tom spread vital messages and

raise awareness

Address youth at schools, colleges and lead local campaigns to spread awareness.

Join the One Million Campaign to support women to breastfeed & ask more people

you know to join.

Connect with people by creating a BLOG with breastfeeding information, where

people can also share their breastfeeding experience, messages or even pictures

related to breastfeeding mother & child bonding.

Communicate to get support for women for breastfeeding through social networkaccounts, youth groups, mail groups, twitter,SMSetc.


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World Breastfeeding Week 2011

Documents

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