World Breastfeeding World Breastfeeding Week (WBW)Week (WBW)2006 Report2006 Report

WABA Feb 2007

Theme for WBW 2006Theme for WBW 2006

Code Watch: Code Watch:

25 Years of Protecting Breastfeeding25 Years of Protecting Breastfeeding

The writing, reviewing The writing, reviewing and illustrationand illustration

Key Writer : Gabrielle Palmer (UK)Key Writer : Gabrielle Palmer (UK)

The Action Folder text went through 2 The Action Folder text went through 2 rounds of reviews, (comprising of 13 rounds of reviews, (comprising of 13 reviewers) and 3 rounds of redrafting.reviewers) and 3 rounds of redrafting.

Final editing by IBFAN ICDC and WABAFinal editing by IBFAN ICDC and WABA

Pictures of actual violations and promotion practices were used

in the action folder

Picture removed…

Final productsFinal products

Action FolderAction Folder PosterPoster BannerBanner ButtonsButtons Calendar AnnouncementCalendar Announcement Risks of Formula FeedingRisks of Formula Feeding Media KitMedia Kit Reproduction CDReproduction CD Feedback FormFeedback Form

New WBW website New WBW website launched! launched!

www.worldbreastfeedingweek.www.worldbreastfeedingweek.orgorg

Reports of WBW celebrations around the world (available on the website)

WBW in GenevaWBW in Geneva

IBFAN-GIFA organised IBFAN-GIFA organised a ceremony to a ceremony to commemorate two commemorate two important events:important events:

1.1. In 1976, 30 In 1976, 30 years ago, the verdict years ago, the verdict in the trial of the in the trial of the multinational food multinational food company Nestlé, company Nestlé, against a group of against a group of Swiss students.Swiss students.

WBW in GenevaWBW in Geneva

2.2. The adoption The adoption of the of the International International Code of Marketing Code of Marketing of Breast-milk of Breast-milk SubstitutesSubstitutes by by governments of the governments of the World Health World Health Assembly, in May Assembly, in May 1981, 25 years ago. 1981, 25 years ago.

Picture removed

Picture removed…

Pictures removedPictures removed

Materials available for download from website

Marketing SnapshotsMarketing Snapshots

Coordinated and vetted by IBFAN ICDC, with Coordinated and vetted by IBFAN ICDC, with technical support from WABA, the Marketing technical support from WABA, the Marketing Snapshot project was posted on the WBW Snapshot project was posted on the WBW website.website.

Called “Look what they are doing” it provided Called “Look what they are doing” it provided an avenue for WBW celebrants to report how an avenue for WBW celebrants to report how companies were marketing their products in companies were marketing their products in their respective neighbourhood.their respective neighbourhood.

A total of 124 reports received from 15 A total of 124 reports received from 15 countries. countries.

Marketing Snapshots: Marketing Snapshots: Reports receivedReports received

Advertisement – 49 reportsAdvertisement – 49 reports Commercial Promotion in Health Facilities – 10 reportsCommercial Promotion in Health Facilities – 10 reports Company contact with mothers – 20 reportsCompany contact with mothers – 20 reports Donation of Product to Health Facilities – 0 reportsDonation of Product to Health Facilities – 0 reports Free Samples – 7 reportsFree Samples – 7 reports Gift to Health Workers – 2 reportsGift to Health Workers – 2 reports Gift to Mothers – 13 reportsGift to Mothers – 13 reports Labelling – 4 reportsLabelling – 4 reports Promotion in Shops – 12 reportsPromotion in Shops – 12 reports Sponsorship – 0 reportsSponsorship – 0 reports

Marketing Snapshots: Marketing Snapshots: Breakdown by CountriesBreakdown by Countries

1.1. United KingdomUnited Kingdom

2.2. TaiwanTaiwan

3.3. USAUSA

4.4. CroatiaCroatia

5.5. NetherlandsNetherlands

6.6. Czech RepublicCzech Republic

7.7. Hong KongHong Kong

8.8. South AfricaSouth Africa

9.9. CanadaCanada

10.10. IndiaIndia

11.11. BulgariaBulgaria

12.12. SpainSpain

13.13. UkraineUkraine

14.14. JapanJapan

15.15. South AfricaSouth Africa

For more information:For more information:

Please visit:

http://worldbreastfeedingweek.net/wbw2006/index.htm