World as a shopping interface

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WORLD AS A SHOPPING INTERFACE

Image Source: Frog Design



2World As a Shopping Interface



Your wish is my command- Genie in Aladdin

Everything you want is out there waiting for you to ask for it.

And that’s how the world will be for consumers.



What does the future of shopping hold?

A Peek into Shopping Trends We See in 2016

This month, at the Institute of Customer Experience, we explore trends that are converting the world into a shopping interface. Here are the top six trend categories covered in this report.1. Immersive Experiences: Take a closer look at how VR and AR are

changing the shopping experience. 2. Intelligence Explosion with Human Touch: Explore examples of artificial

intelligence in assisting our purchases.3. Data Sync: Check out how research about customers’ previous shopping

data enhances anticipatory shopping.4. Fluidity Among Channels: View examples of seamless integration of

social media, QVC, live shows and online shopping.5. Post-Money Economy: As shopping enters the post-money economy see

how cashless, cardless purchases and even staffless retail stores are trending.

6. Automated Consumerism: Check out technologies that are enabling restocking and various ways of looking for the best deals on products.



4World as a Shopping Interface



Virtually scan yourself into shopping worlds, become part of a runway show audience before shopping the latest collection, or discover the look and feel of your dream car that’s not yet available in the market. Virtual reality can help you interact with products like never before, even making you an artist, for example, painting the insides of a giant Happy Meal box.

Immersive Experiences






Source: http://www.roadtovr.com/gtc-2016-highlight-audi-on-the-future-of-digital-retail/


The Audi VR Experience team has designed to give their potential customers an idea about the look and feel of their potential new purchase, when the exact model—with various customisations in features and colours—is unavailable.

http://www.roadtovr.com/gtc-2016-highlight-audi-on-the-future-of-digital-retail/






Source: http://venturebeat.com/2016/03/18/microsoft-will-let-you-design-a-custom-kitchen-with-hololens-at-some-lowes-stores/

Source: http://www.businessinsider.in/Heres-what-shopping-will-be-like-in-the-future/Lowes-is-currently-testing-Oshbots-robots-that-can-locate-merchandise-and-speak-to-customers-in-English-or-Spanish-/slideshow/49141444.cms


“Lowe will enable its customers to experience a holographic representation of a completely new kitchen, adjust finishes and options instantly, and share their designs easily online with Microsoft’s HoloLens."

http://venturebeat.com/2016/03/18/microsoft-will-let-you-design-a-custom-kitchen-with-hololens-at-some-lowes-stores/

http://www.businessinsider.in/Heres-what-shopping-will-be-like-in-the-future/Lowes-is-currently-testing-Oshbots-robots-that-can-locate-merchandise-and-speak-to-customers-in-English-or-Spanish-/slideshow/49141444.cms







Source: http://www.psfk.com/2016/03/scan-yourself-into-virtual-reality-scanning-smartphone-dacuda.html


Scan Yourself Into Virtual Reality using your smartphone. A point and shoot is all it takes to upload your face into the VR world, and customize your shopping experience.

http://www.psfk.com/2016/03/scan-yourself-into-virtual-reality-scanning-smartphone-dacuda.html






Source: https://www.jwtintelligence.com/2016/03/the-future-of-festivals-and-experience/


At 2015’s South by Southwest Interactive festival, McDonald’s served up its famous Happy Meal with a dash of virtual reality (VR), wherein the audience painted the interiors of a happy meal box using a virtual paintball shooter. These images were then branded and published.

https://www.jwtintelligence.com/2016/03/the-future-of-festivals-and-experience/






Source: http://ir.net/news/virtual-reality/123896/alibaba-vr-shopping/


In select Tommy Hilfiger stores and wholesale partners globally, consumers can watch the Fall 2015 Hilfiger Collection runway show from a front-row seat in 360 degree 3D virtual reality – and then immediately shop the collection.

http://ir.net/news/virtual-reality/123896/alibaba-vr-shopping/






As intelligence creeps into the shopping experience, autonomous delivery trucks will self-drive to make deliveries and return to the depot to restock themselves; personal chatbots and smart displays can serve as shopping assistants; and robots are multilingual or speak to customers using words, gestures and recognizable expressions. More and more, we will find intelligent helpers in our shopping experiences.

Intelligence Explosion with A Human Touch






Source: http://qz.com/613277/google-wants-to-deliver-packages-from-self-driving-trucks/

Intelligence Explosion with Human TouchGoogle is developing its self-driving delivery truck technology. It has patented an "autonomous delivery platform" wherein the trucks are fitted with lockers that open with a PIN at the customer's end that can be accessed with a credit card or NFC reader. The truck automatically returns to its depot or moves to the next delivery point.

http://qz.com/613277/google-wants-to-deliver-packages-from-self-driving-trucks/






Source: http://www.businessinsider.in/Heres-what-shopping-will-be-like-in-the-future/Lowes-is-currently-testing-Oshbots-robots-that-can-locate-merchandise-and-speak-to-customers-in-English-or-Spanish-/slideshow/49141444.cms

Lowe's is currently testing Oshbots, robots that can locate merchandise and speak to customers in English or Spanish.

Intelligence Explosion with Human Touch









Source: http://www.fastcodesign.com/3054934/the-next-phase-of-ux-designing-chatbot-personalities

An interesting UX challenge - conversational interfaces. Chatbots have sometimes made interactions more difficult, so designing enjoyable Chatbot personalities has become the need of the hour. For example, Facebook’s M is a personal shopping assistant (not male/female but gender neutral) that helps you with shopping on Facebook.


http://www.fastcodesign.com/3054934/the-next-phase-of-ux-designing-chatbot-personalities






Personalised Shopping"Smart displays" show consumers more information on products they’re considering……and they are greeted by store associates who “know” them—and recognise their frequent shopper status. The digital shopping assistant helps them navigate through the store.






Source: http://futurism.com/ibm-watson-pepper/

IBM’s robot, Pepper, draws on a wide range of data sources such as social media, video, images, and text, giving it the ability to “understand the world the way humans do — through senses, learning and experience.” The robots are already being used in retail stores and banks. They interact with customers using words, gestures, and recognizable expressions.


http://futurism.com/ibm-watson-pepper/






Whether it is Amazon’s “anticipatory shipping” method that ships orders to customers even before they are placed, based on a variety of data on their previous purchases, or the range of shirts that can be narrowed down based on your mood detected by neuroscience, or mannequins in a retail store that collect data through cameras installed on them that can detect your age, gender, and know how long you spent looking at a particular display – data is becoming a critical differentiator!

Data Sync






Data SyncAmazon’s predictive analytics packages and sends out products that customers haven’t yet ordered. Based on previous purchases and choices, these packages are sent to wait in the shipper’s hub or in trucks. This “anticipatory shipping” method works particularly for a product such as a bestselling book for which the order can be anticipated based on a variety of factors.

Source: http://blogs.wsj.com/digits/2014/01/17/amazon-wants-to-ship-your-package-before-you-buy-it

http://blogs.wsj.com/digits/2014/01/17/amazon-wants-to-ship-your-package-before-you-buy-it






Source: http://mashable.com/2015/10/06/uniqlo-neuroscience-australia-tshirts/#ZfUQmiDaE5qV

Uniqlo is using neuroscience to help you find the perfect shirt. In its retail stores, customers wear a headset and watch various videos while an algorithm picks up their mood, for example, ‘calm’. Then, shirts are suggested to match this mood, for example, a green shirt to match the customer’s calm mood. In future, this technology could help narrow down a range of options when shopping.

Data Sync

http://mashable.com/2015/10/06/uniqlo-neuroscience-australia-tshirts/#ZfUQmiDaE5qV






Source: http://www.theguardian.com/cities/2016/mar/03/revealed-facial-recognition-software-infiltrating-cities-saks-torontoSource: http://www.cbc.ca/news/technology/facial-recognition-stores-1.3487754

Data SyncMannequins in a new Saks Fifth Avenue store in Toronto, Canada, have micro cameras that use softwares like NEC's Neoface or Eyesee. These mannequins let retailers determine your gender, race and approximate age, where and how long you looked at different displays and emotions you experienced.

Photograph: Chris Frey for the Guardian

http://www.theguardian.com/cities/2016/mar/03/revealed-facial-recognition-software-infiltrating-cities-saks-toronto

http://www.cbc.ca/news/technology/facial-recognition-stores-1.3487754

https://www.necam.com/biometrics/doc.cfm?t=facerecognition

http://eyesee-research.com/






“So we’re not just talking to someone at the store today, but sort of creating a probability cloud from the data about when they’re going to be shopping the next time, when they’re most receptive to that advertising, and when they’re least receptive to that advertising.”-Dipaola

Source: http://www.bizjournals.com/bizjournals/news/2016/03/21/todd-dipaola-inmarket-predicting-shopping-trip.html

Data Sync

http://www.bizjournals.com/bizjournals/news/2016/03/21/todd-dipaola-inmarket-predicting-shopping-trip.html






We are starting to see examples like live staging and QVC starting to work seamlessly with online shopping, social media doing the work of ecommerce sites in being the first persuader as well as the place from where purchases are done, and delivery changing with services coming closer to customers than ever before, so there is no packaging or post needed at all.

Fluidity among channels






Source: https://www.jwtintelligence.com/2015/12/the-human-address/

Fluidity Among Channels

Startups are radically rethinking logistics and San Francisco-based Shyp emphasizes that the service “comes to where you are, no need for a box, no need for a post office,” according to a recent ad campaign.

https://www.jwtintelligence.com/2015/12/the-human-address/






Source: http://www.businessoffashion.com/articles/fashion-tech/personal-shopping-services-seek-scale

Fluidity Among ChannelsAs customers are greatly influenced by social media for their consumption choices, Facebook and Instagram are increasingly becoming their first point of contact with a product that they might want pre-ordered. When it comes to the latest in fashion, shoppers often don’t care so much about where the product comes from, rather they are interested in getting it quickly.

http://www.businessoffashion.com/articles/fashion-tech/personal-shopping-services-seek-scale






Source: http://qz.com/634199/amazons-newest-way-to-sell-you-stuff-is-a-live-fashion-tv-show/


Amazon’s new way to sell you clothes is a hybrid between a talk show and QVC.

A screen capture of Style Code Live

http://qz.com/634199/amazons-newest-way-to-sell-you-stuff-is-a-live-fashion-tv-show/






Source: http://www.nzherald.co.nz/bay-of-plenty-times/indulge/news/article.cfm?c_id=1503597&objectid=11609330


Fashion from the Diane von Furstenberg Fall-Winter 2016 collection is modelled during a live staging in New York with the models acting out everyday scenarios. Rebecca Minkoff is selling the designs right away online. Her hashtag is #SeeBuyWear.

Bailey made sure Burberry's shows were featured on a variety of sites like Periscope and Snapchat, says Anusha Couttigane, a retail expert at Oresa, an executive search firm.

http://www.nzherald.co.nz/bay-of-plenty-times/indulge/news/article.cfm?c_id=1503597&objectid=11609330






There’s a movement towards cashless, cardless payments and increasing use of mobiles in shopping as well as retailers tying up with Apple pay and other reward programs for mobile shopping. Also, with smart internet-connected shopping bags, retail stores are moving towards becoming staff-less as a result of technology that charges their credit/debit cards as they exit the store.

Post-Money Economy






Source: http://bigstory.ap.org/article/bf2639e442a444768caafa2a7fb78984/swedens-1st-unmanned-food-store-all-you-need-phone

Post-Money Economy

No hard money, no plastic money—all you need is a phone for Sweden's first unstaffed food shop, and a sync account for payment.

http://bigstory.ap.org/article/bf2639e442a444768caafa2a7fb78984/swedens-1st-unmanned-food-store-all-you-need-phone






Source: http://qz.com/693596/the-next-logical-step-for-apple-pay-a-loyalty-program/

Post-Money Economy

Apple pay is increasingly the choice of retailers who are trying to integrate a rewards program







Source: http://www.fastcompany.com/3057950/in-the-store-of-the-future-your-shopping-bag-connects-to-the-internet

Post-Money Economy

RFID tags on shopping bags are being produced by a startup called Twyst. Their “Smart Internet connected bags” are automatically added to inventory and the customer’s debit card is charged as they exit the store.

http://www.fastcompany.com/3057950/in-the-store-of-the-future-your-shopping-bag-connects-to-the-internet






Automated consumerism is consumerism on the go—the tools for which pave the way for instant gratification and supreme convenience. For example, Echo by Amazon. Another trend we look at is auto-replenishment in automated consumerism promoting the idea of “not stocking”.

Automated Consumerism






Source: http://www.wired.com/2016/03/amazon-tap-echo-dot-bring-alexa-way-beyond-living-room/


The Amazon’s Tap is more or less the device everyone’s been asking for since Amzaon’s Echo first appeared a year ago. Tap the button, and you can speak to Alexa (the chatbot) just as you always would and it will take care of the re-stocking needs.

http://www.wired.com/2016/03/amazon-tap-echo-dot-bring-alexa-way-beyond-living-room/







Push for Pizza is an app that keeps customers’ payment and delivery information on file, allowing users to order their favorite pizza with just the push of a button.

Source: http://recode.net/2015/11/03/amazon-dash-may-be-the-future-of-consumerism-but-should-it-be/

http://recode.net/2015/11/03/amazon-dash-may-be-the-future-of-consumerism-but-should-it-be/




Samsung announced its new Family Hub refrigerator, which features a large touchscreen embedded in the door. The product is integrated with a new service called Groceries by MasterCard, which allows users to shop for food and beverage items directly from their refrigerators.

Source: https://www.jwtintelligence.com/2016/01/ces-2016-iot-and-chill/


https://www.youtube.com/watch?v=ql0-2i--K_M

https://www.jwtintelligence.com/2016/01/ces-2016-iot-and-chill/






Hiku is a voice-driven button that allows users to create and share shopping lists throughout their devices. Soon it will also be able to do the shopping for them, scouring the Internet and looking for the best deals on each item.


Source: http://recode.net/2015/11/03/amazon-dash-may-be-the-future-of-consumerism-but-should-it-be/

http://hiku.us/what-is-hiku/

http://recode.net/2015/11/03/amazon-dash-may-be-the-future-of-consumerism-but-should-it-be/



Are you ready for a future where retail is completely tuned in with your subconscious

needs?

Is that likely to be a utopian, dystopian or heterotopian future?

World As a Shopping Interface



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Content:• Tanvee Gupta• Kalika Sharma• Apala Lahiri Chavan• Rasika Wadodkar

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World as a shopping interface

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