COMMERCE IN A MOBILE FIRST WORLD

Momchil Kyurkchiev of Leanplum | ImranYounis of LateRooms

OUR SOLUTION

We are the leading mobile marketing automation solution. We shape meaningful experiences for app users at scale, driving engagement and results.

Our integrated solution ties together Personalized Messaging, A/B Testing, and Analytics — all in one platform.

THE FUTURE OF MARKETING IS MOBILE

6.1B expected smartphone users by 2020

Mobile is not a channel → shift in the enterprise

MARKET OPPORTUNITY

May 2014

Web

Mobile Apps

April 13 April 14

Time spent eclipses desktop and mobile web

MINUTES ON MOBILE IN UK

MOBILE APPS > WEB

UK MOBILE RETAIL SPEND

UK MOBILE RETAIL SPEND

14% 25%

FORMER MARKETING PRINCIPLES DO NOT APPLY

EMAIL SENDS EMAIL OPENS

ON DEMAND AND IMMEDIATE

SIMPLE AND SEAMLESS

BITE-SIZED MOMENTS

PERSONALIZED AND CONTEXTUAL

MARKETERS NEED TO EVOLVE

Source: Leanplum

REVENUE LEFT ON THE TABLE

2 0 % o f on l i n e h o l i d a y sa l e s oc c u r on m ob i l e , b u t 9 0 % o f c a r t s a re a b a nd on e d .

= $B LOST SALES!

TOO MANY ONE TIME USERS3 ou t o f 1 0 p e op le us e a n a pp on c e .Ave r a g e 3 m i n on s i n g le v i s i t .

IT’S NOT EASY

CASE STUDIES

BACKGROUNDMixbook i s a shopp ing app tha t empowers mob i le use r s to des ign cus tomizab le photo books , ca rds , and ca lendars .

CHALLENGEL ike many re ta i l apps , M ixbook suffered f rom a h igh ins tanceo f shopp ing ca r t abandonment , l os ing cus tomers be fo re the sa le was comp le te .

STRATEGYTo reduce abandonment , M ixbook teamed up w i th Leanp lum to A /B tes t push no t i fica t i ons , rem ind ing use r s abou t f o rgo t ten i tems .

RESULT14 pe rcen t l i f t i n pu rchase conve rs ions .

App: Mosaic

RESULT: 14% LIFT IN PURCHASE CONVERSIONS CASE STUDY: MIXBOOK

BACKGROUNDLas t M inu te Trave l manages book ings f o r fl igh ts , ho te l s , ren ta l ca r s , and ac t i v i t i e s i n ove r 4 ,500 c i t i e s wor ldw ide .

CHALLENGELas t M inu te Trave l wanted to in c rease i t s push no t ifica t ion op t - in r a te , wh ich was on ly a t 22 pe rcen t . I t was l os ing oppor tun i t i e s to engage and re ta in use r s .

STRATEGYI t imp lemented Leanp lum’s “So f t Ask Push Pe rmiss i ons” . Th i ssen t a pe r sona l i zed in -app message du r ing peak engagement , desc r ib ing the benefits o f push .

RESULT182 percen t i nc rease in push op t - in .

App: Last Minute Travel

CASE STUDY: LAST MINUTE TRAVEL

RESULT: 182% INCREASE IN PUSH OPT-IN

IRMAN YOUNIS, LATEROOMS

THANK YOU

Momchil Kyurkchiev of Leanplum | ImranYounis of LateRooms