Workshop Web 2.0 and New Media - a user’s guide
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Transcript of Workshop Web 2.0 and New Media - a user’s guide
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Online Marketing in the Digital Age
November 25th 2008
Dublin Castle
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Damien Mulley
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Damien Mulley
Blogger
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Damien Mulley
BloggerOrganiser of Irish Blog Awards, Irish Web Awards
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Damien Mulley
BloggerOrganiser of Irish Blog Awards, Irish Web AwardsOwns: Mulley Communications
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Damien Mulley
BloggerOrganiser of Irish Blog Awards, Irish Web AwardsOwns: Mulley CommunicationsAdd me on LinkedIn and Facebook!
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Today we're going to talk about Online Marketing
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The digital age? Today and tomorrow
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Covering:
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Blogs
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BlogsSocial Networks
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BlogsSocial Networks"Social" Bookmarking
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BlogsSocial Networks"Social" Bookmarking and 100s more
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But first, Exercise 1
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If the news is that important…
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If the news is that important… it will come to me
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If your product is that important… it will come to me
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Scared?
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No relaxing!
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The Old Web
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Another fine mess
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The Web 2.0?
For all the talk of Web 2.0 it doesn't have a very concise definition
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Web 2.0
Web 1.0 was all about connecting people to the internet.
Web 2.0 was all about connecting people with each other.
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Connecting / Conversing(that word again)
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Connecting(that word again)
The more connections you have…
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Connecting(that word again)
The more connections you have…
Even weak connections … they take root
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Connecting(that word again)
The more connections you have…
Even weak connections … they take root
Familiar strangers
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Connecting(that word again)
The more connections you have…
Even weak connections … they take root
Familiar strangers
Blogs, LinkedIn, Facebook, Boards.ie
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Conversing
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Blogs are good?
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Blogs are good?
1. Search engine audiences
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Blogs are good?
1. Search engine audiences2. Getting recognition as an expert
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Blogs are good?
1. Search engine audiences2. Getting recognition as an expert3. Improves your message
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Blogs are good?
1. Search engine audiences2. Getting recognition as an expert3. Improves your message4. Free R+D
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Blogs are good?
1. Search engine audiences2. Getting recognition as an expert3. Improves your message4. Free R+D5. Feedback on your space which you can guide
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Social Networks
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Social Networks
1 Million Irish on Bebo
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Social Networks
1 Million Irish on Bebo300k on Facebook
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Social Networks
1 Million Irish on Bebo300k on FacebookAlso on mySpace and other clones
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Social Networks
1 Million Irish on Bebo300k on FacebookAlso on mySpace and other clonesLinkedIn.com for Business
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Social Networks
For Bebo: Create a Profile
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Social Networks
For Facebook: Create a Page, Group, Ads
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Social Networks
For LinkedIn: Create a Profile, Group, use Linkedin Answers for business help, run targeted ads
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Social Networks
Use your address book!
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Social Bookmarking
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Social Bookmarking
Delicious, Digg, Stumbleupon, Reddit
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Social Bookmarking
Delicious, Digg, Stumbleupon, Reddit
Adding Social Bookmark buttons to your blog posts and pages allow people to easily share their bookmarks. Instead of 1 person reading your page and that’s it, if they bookmark it now 30 or 100 or 1000 people might see the page.
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YouTube et al1/10th of online traffic – YouTube
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YouTube et al1/10th of online traffic – YouTube
Sound and vision – full media
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YouTube et al1/10th of online traffic – YouTube
Sound and vision – full media
Cowen’s Downfall
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YouTube et al1/10th of online traffic – YouTube
Sound and vision – full media
Cowen’s Downfall
Will It Blend?
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YouTube et al1/10th of online traffic – YouTube
Sound and vision – full media
Cowen’s Downfall
Will It Blend?
Dell / Sophos / Educate Customers
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Other fun things:
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Other fun things:Twitter
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Other fun things:QIK
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Other fun things:Friendfeed
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Other fun things:Still being invented, watch the herd
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