Library 2.0: Melbourne Workshop #3
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Transcript of Library 2.0: Melbourne Workshop #3
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Moving from 1.0 to 2.0
Helene BlowersDigital Strategy DirectorDigital Strategy DirectorColumbus Metropolitan LibraryColumbus Metropolitan Library
www.LibraryBytes.comhttp://www.flickr.com/photos/tehtopo/123001806/
(part 3)
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23 Things & beyond
2.0 Innovation: Policy & Practices
http://www.flickr.com/photos/y-a-n/29789408/
YPRL Tour
Exploring the Shift
2.0 road show – it’s about
Moving from 1.0 to 2.0
New media & Library marketing
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You Organization Community
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=
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http://www.flickr.com/photos/hondapanda/2767424742/
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http://www.google.com/alerts
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http://search.twitter.com
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Yes, there talking about you!
http://howsociable.com
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http://socialmention.com
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http://www.flickr.com/photos/thomashawk/32557536/
Learn to spy on yourself
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What is RSS?
http://cravingideas.blogs.com/backinskinnyjeans/2006/09/how_to_explain_.html
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http://www.youtube.com/watch?v=0klgLsSxGsU
Common Craft
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http://www.commoncraft.com/show
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Types of social information
• Photos, podcasts, blogs, scapblogs,
http://www.businessweek.com/magazine/content/07_24/b4038405.htm
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“The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media
API API
APIAPI
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Exercise
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http://www.flickr.com/photos/carbonnyc/365132202/
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Building an online reputation …
http://www.flickr.com/photos/unprose/114166705/
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Building an online reputation …
http://www.flickr.com/photos/fotologic/435457697/
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Building an online reputation …
to create meaningful content
http://www.flickr.com/photos/swamibu/2264617197/
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Building an online reputation …
http://www.flickr.com/photos/distortedsmile/18500026/
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Building an online reputation …
http://www.flickr.com/photos/kros/183201986/
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Building an online reputation …
http://www.flickr.com/photos/worldworldworld/3041327172/in/photostream/
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Building an online reputation …
http://www.flickr.com/photos/margolove/2093521959/
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Building an online reputation …
http://www.flickr.com/photos/nogood/516136197/
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Create your strategy
http://www.flickr.com/photos/striatic/58687301/
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What do you want to achieve?
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Strategy Framework
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What elements need to be present
in order for our strategies to
support Virtual Users?
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To enable our customers to connect with library staff, its
services and with each other in meaningful ways.
VIRTUAL
USERSOur customers feel
CONNECTEDCONNECTED
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VIRTUAL
USERSOur customers feel
They’re They’re getting VALUEgetting VALUE
To provide our customers with a rich online experience
that enhances their local branch experience &
daily lives.
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VIRTUAL
USERS Our customers feel
GOOD GOOD about about
THEMSELVESTHEMSELVES
To enable our customers to personalize their library experience
allow our community to celebrate themselves.
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+ CML.org is a destination. +++ Users embed pieces of CML.org in their space. + CML.org is an information source. +++ CML.org is a utility for connecting the community.
+ CML.org is a virtual branch. +++ CML.org reflects 21 flavors of CML’s branches.
+ Digital formats mirror real life. +++ Digital formats give us more options than IRL + Staff are our greatest marketing asset. +++ Customers are our greatest asset online.
Create Fresh
Practices
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VIRTUAL
USERS
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http://www.flickr.com/photos/striatic/2134277399/
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• Test the waters
Test the waters
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http://www.flickr.com/photos/pbogs/2623023489/
Help others test the waters too!
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http://www.flickr.com/photos/dullhunk/202872717/
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23 Things & beyond
2.0 Innovation: Policy & Practices
http://www.flickr.com/photos/y-a-n/29789408/
YPRL Tour
Exploring the Shift
2.0 road show – it’s about
Moving from 1.0 to 2.0
New media & Library marketing
![Page 46: Library 2.0: Melbourne Workshop #3](https://reader035.fdocuments.in/reader035/viewer/2022062901/58f3282c1a28ab15758b45df/html5/thumbnails/46.jpg)
www.slideshare.net/hblowers