AMR 2005 PengLee Wang What Determines the Scope of the Firm Over Time
Workshop: The Mission of the Firm - MIT OpenCourseWare · 2020-07-09 · THE MISSION OF THE FIRM A...
22
Workshop: The Mission of the Firm
Transcript of Workshop: The Mission of the Firm - MIT OpenCourseWare · 2020-07-09 · THE MISSION OF THE FIRM A...
Workshop:The Mission of the Firm
Yellow P
ve
Wal-Mart
The Triangle:Options for Strategic Positioning
System Lock-In
Do ard
Exclusi
ru
Cost
Horizontal Brea west Airlines,
Fid or
Best Product
Redefining the
Customer Sony Wega
Relationship
Low
South
Nuc
Bay, ages
dth
elity
Channel
ral
Total Customer
Solutions Customer
Integration
EDS
Differentiation
e
Enabled
Through
Effective Use
of Technology
Proprietary Stand
Microsoft, Intel minant Exchange
Saturn
Mission Statement:
Product Scope Now:
Future:
Services Scope Now:
Future:
Customer Scope Now:
Future:
End-User Scope Now:
Future:
Channel Scope Now:
Future:
Complementor Scope Now:
Future:
Geographical Scope Now:
Future:
Unique Competencies Now:
Future:
