Workshop 3: Implement pitch training
8
PITCH YOUR STORY
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Transcript of Workshop 3: Implement pitch training
PITCH YOUR STORY
22/05/15
WHAT SITUATION?
22/05/15
WHAT TARGET GROUP?
Needs
Desires
Values
Fears
Motivators
Influencers
Role
Nam
e:Nam
e:
Role:
Typical quote:
Motivators/desires/fears:
Influencers:
22/05/15
WHAT MESSAGE?
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BRAINSTORM
Slide no. 6
• What is your objective?• Why would your audience care about that?• What do you need from your audience to make that
happen?
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• A "hook” – start with something that makes them want to hear more
• Main take-aways (max 3)• Passion – why is this important for you?• A request – what do you want from them?
• And think about the follow-up: what will their response be?
ELEMENTS OF YOUR PITCH
Slide no. 7
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• Write down the elements of your story (15 min)
• Practice in first group (30 min)• Rewrite / adjust (15 min)• Practice in second group (30 min)
LET’S PRACTICE!
Slide no. 8
