Startup Live Vienna 6 Elevator Pitch Workshop
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Transcript of Startup Live Vienna 6 Elevator Pitch Workshop
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Startup Live Elevator Pitch
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Pitch 1
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3 Things first
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No!
1
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Art not Science
2
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Anytime
3
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We are here
But a week earlier
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Ideas will inspire
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Ideas will die* *Don‘t worry, they are not really dead
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WTF?
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Pitch
Let‘s talk about pitch
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It starts here
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It has to go there
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Methaphorically singing speaking
This is in between
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Your head
Their heads
Pitch ? ? ?
90 fucking seconds
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Sales 101
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Attention
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Interest
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Decision
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Action
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Pitching = selling
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But pitching is more!
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Center of the universe
KYA = Know Your Audience
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Connection
with
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Excitement
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Retention
?
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Emotion
Connection
Excitement Retention
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Clarity
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What can you do?
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Preperation
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Get out of YOUR head
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Repetition
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K.I.S.S.S.
Keep It Short, Simple & Sexy
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Explain to a teenager
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One-Liner
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Relate to know things
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Delivery
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Authenticity
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Structure
Different stuff, but same „molecular“ structure
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15 sec
30 sec
30 sec
15 sec
Anatomy 1 You
Problem
Solution
Your Need
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15 sec
30 sec
30 sec
15 sec
Anatomy 2 You
Need
Satisfaction
Your Need
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15 sec
30 sec
30 sec
15 sec
Anatomy 3 You
Vision
„Product“
Your Need
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15 sec
45 sec
35 sec
Bad Pitch You
Problem
Solution
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Pitch 2
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Pitch 2 Don‘t let your idea die
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A well prepared, well delivered,
short, sexy, simple Pitch about a clear idea that
is authentic,
can be understood by a teenager
has an easy to follow structure
raises emotions,
excites and connects with people,
will be retained
(and most importanty) focuses on audience
where you listen (!) to feedback and interate over time
Magic formula (in words)
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Magic formula (in pictures)
Emotion
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YOU