WORK: The Portfolio of Eduardo Garcia

The Portfolio of Eduardo Garcia

Eduardo Garcia Tel. 619.358.5148 Email. [email protected] Behance.net/eddeezy

The Portfolio of Eduardo Garcia

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Sony — VAIO Flip Brochure

The VAIO Flip brochure was designed as an interactive piece that allowed consumers to understand how convertible laptops work in a simple and digestible way. The sleeve of the brochure was a pocket-sized paper model of the VAIO Flip laptop. It allowed consumers to interact and play with how the actual laptop folds and flips into it’s various states.

Client: Sony

02 / 03

Client: Sony

Sony — XPERIA™ Tablet Z Brochure

The XPERIA™ Tablet Z is a high-end tablet from Sony. This brochure had to live up to the premium-feel of the device. The cover had a soft-touch coating and the brochure featured spot varnished throughout. The brochure was such a success that it became a template for other high-end devices from Sony.

04 / 05

Advanced Image StabilizationCapture smooth, clear footage with advanced image stabilization that cancels out minute-rapid vibrations while in motion.

*Requires NFC-compatible mobile device. Check device’s user manual for compatibility. Device cases may prevent connection. Live View Remote is an optional purchase.

Live View Remote* Frame your shot and control up to 5 Action Cams at once, all from your smart device via Wi-Fi® with NFC.

Universal Head Mount BLT-UMH1

Handlebar Mount

VCT-HM1

Suction Cup Mount

PF-VCT-SC1

Wrist Mount

AKA-WM1

Kayak/Surf Board Mount

AKA-SM1

Monopod VCT-AMP1

Ball Head Mount

ADP-BH1

Chest Mount

AKA-CMH1

Dog Harness AKA-DM1

LCD Unit

AKA-LU1

Live-View Remote

RM-LVR1

Snow

Bike

Pet

Auto

Dive/Snorkel

Kayak/Surf

Spectator/Playback

Universal Mount SystemGear up with an ecosystem of accessories that play well with a variety of options from Sony and other brands.

Sony — Action Cam Best Buy Splash Page & Display

The Action Cam splash page lives on Best Buy’s online store and the display inside of physical Best Buy locations. They act as sales assist tools to educate consumers on the benefits of choosing an Action Cam and showcase the accessories available for the product.

Client: Sony

06 / 07

Sony — Full-Frame Microsite

The full-frame microsite is an extension of SonyStyle.com. It was created to explain the benefits of choosing a Sony full-frame camera and the different models available. It features photography, videos and other tools that help showcase the advantages of full-frame technology.

Client: Sony

08 / 09

Beyond human vision.The “S” stands for sensitivity. Capture phenomenal detail in extreme low light and experience groundbreaking dynamic range.

Detail is everything.The “R” stands for resolution. When clarity and depth are top priority, this 36.4MP masterpiece delivers stunning portraits and landscapes.

A new frame of mind.It’s the perfect all-purpose, full-frame interchangeable-lens camera—it’s also the world’s smallest.1 With lightning-fast focusing, the travel-friendly 7 does it all.

7S 7R 7

12MP Full Frame Sensor


409,600 Maximum ISO

No Optical Low-pass Filter

4K Video Output

1080p Full HD Video

1. As of October 2013.


Fast Hybrid Autofocus

1080p Full HD Video

VPP-501-0299039

Brian Smith: Pulitzer Prize-winning Photographer and AuthorSony Artisan of Imagery

Brian’s iconic portraits of celebrities, high-profile athletes and top executives have graced the covers of countless books and magazines.

“ I switched to Sony because they make the best image sensors... Competitors are scrambling to catch up to cameras like the 7 series.”

—Brian Smith

A7S | 24mm | 1/640 sec. | f/8 | ISO 800 A7R | 35mm | 1/125 sec. | f/8 | ISO 100A7S | 70mm | 1/1000 sec. | f/5 | ISO 200

VPP-501-0299043

Sony — Best Buy Camera Display & Brochure

This display was created to promote Sony digital cameras by showcasing photography from popular photographers using only Sony products. It was an extremely successful in-store initiative that is currently being translated into a web-based experience.

Client: Sony

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SPA.SALON.BARBER.

SPA.SALON.BARBER.

EST. 2012

12 / 13

GE LIGHTING — ‘Rise, Shine, Together’ Campaign Concepts

The following concepts were posters created for a GE campaign designed to promote an initiative to come together and conserve energy by using smarter lighting solutions. Each poster featured an illustration that spoke to concepts of rising, shining and togetherness.

Client: GE Lighting

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Qualcomm — Snapdragon Mobile Videos

Qualcomm had a series of educational videos for their Snapdragon devices that lacked a common style, theme or general voice. We were tasked with creating a style and guidelines that would unify the videos and still compliment the existing brand. The end result was a series of videos that were fun, bright and made complex subjects easy to understand.

Client: Qualcomm

16 / 17

Passion Projects: Illustration

Passion Projects — Illustration & Photography

Illustration and photography have long been two of my biggest creative outlets. I love creating art inspired by music and other things that I love. As much time as I spend drawing, I also spend shooting photos – I almost never leave my home without my camera and a few lenses.

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Passion Projects: Photography

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WORK: The Portfolio of Eduardo Garcia

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