Edgar Garcia+Portfoli+2013.indd 1 4/1/2013 12:54:49 PM

Edgar Garcia+Portfoli+2013.indd 1 4/1/2013 12:54:49 PM

BRANDING

TYPE

PHOTOGRAPHY

PRINT

California State University San Bernardino; B.A. Graphic Design, June 2006 *California State University Fullerton*California Baptist University* Additional design courses taken

CALIFORNIA BAPTIST UNIVERSITY: September 2007 to Present, Graphic Design Manager Work in collaboration with V.P. of communications and marketing director to create all publications and marketing material for CBU. These materials include brochures, quarterly magazines, mailers, postcards, flyers, catalogs, web banners, packaging, event tickets, t-shirt designs, posters, etc. Photograph events, faculty and staff when needed. Assist in planning and organizing events to ensure consistency of the university’s graphic standards. Schedule, direct and manage department and campaign photo-shoots. Oversee all project direction and managed design team members.

ABG: June 2007 to September 2007, Graphic DesignerCreated and designed intricate and complex forms and other stationery for large hospitals and other major businesses using Quark, InDesign and Illustrator.

AT & T: October 2006 to August 2007, Graphic DesignerCreated and Composed In Column ads for AT&T Yellow Pages Directory Western Region.

Fusion Climb: April 2006 to October 2006, Graphic DesignerDesigned all marketing related material including product fliers, web banners, apparel, decals, sub company logos and packaging. Photographed products when needed. I worked closely with company owner, vendors (local and international) and event specialist in order to market and visually represent the company. PC / MACProficient in: Photoshop, Bridge, Camera Raw, Illustrator, InDesign, Microsoft Office, Quark

Fluent in English and Spanish

Photography and anything design, san serif fonts and creating my own typography. Outdoor sports and lifestyle such as mountain biking, snowboarding and skateboarding. Giving back to the community and being part of philanthropic events.

Delta Sigma Phi National Fraternity: Rush chair, engineered leadership, fund raising, and athletics chair and Alumni Corporation Board

EDUCATION

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PROFESSIONAL EXPERIENCE

HARDWARE + SOFTWARE

LANGUAGES

INTERESTS +ORGANIZATIONS

909.910.5660 / eg_creative@yahoo.com / www.edgargarcia.me

PREEMIE POWER POSTERS

As a personal project for my premature daughter, I designed and printed two 18” x 24” posters. Being a huge typography fan, I modified typefaces to create interesting new fonts. We decided to use a monochromatic palette to mimic the look and branding of the non-profit company march of dimes.

We have printed and donated these to the hospital were Sophia spent her first three weeks of life as a gift of gratitude.

These also hang proudly in her nursery as a reminder of our strength as a family.

POSTER DESIGN

JOHN MAYER POSTER

Having a love for fine art and stencil work I decided to create this one of a kind John Mayer poster for a client.

The client being a true Mayer fan gave me full creative freedom on this piece in order to visually express Mayer’s music through print.

This 24”x36” poster was composed of a collage of photographs of John Mayer and several layers of stencils and spray paint.

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A Riverside Medical Clinic Foundation non-profit

B American Elite Builders Inc.

C ONE WRD Apparel

D CBSi Oktoberfest Logo competition finalist

E A miscellany of tasteful music, International music blog

F The Cellar Steakhouse & Wine Bar

G Modern Stone Works Kitchen designs and remodels

H Funk Manchu, NY based international DJ

LOGO DESIGN

A B

C D

F

G H

E

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PHOTOGRAPHY

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TYPOGRAPHY

EASTLOS BLOCK

Custom block style typeface inspired by Los Angeles.

FREEDOM ORNAMENT

This typeface was a personal project experimenting with fundamentals of design and composition using a-symmetrical layouts and basic shapes. Once the type was created, I composed them around portrait images to show interaction between imagery and type.

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BRANDING

CHILDREN’S FUND

Children’s Fund is a non-profit organization based out of San Bernardino, CA who help children of the community with basic needs as well as educational needs.

I worked closely with a marketing specialist to create a communication strategy for their potential donors, as well as strengthening their current brand.

We have re designed theirweb platform as well as provided them with a generic eight panel brochure to further help them and the community they assist.

For more information visit:www.childrensfundonline.org

DEFY CLOTHING

DEFY Clothing is a bodybuilding inspired apparel company based out of Redlands, California. The client approached me to visually bring their idea of the brand to reality. Working closely with the client and a copywriter, we were able to create a strong brand.

Once the mark was in place, we were able to complete their branding needs by designing the 2012 apparel line and their fully custom website.

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HELP ASH T-SHIRT

After the tragic shooting that occurred in Aurora, CO, I was contacted by one of the victims family members and asked If I could design a T-Shirt. This shirt was used to raise funds and help cover any monetary needs the victim might have while recovering. The fund raiser was very successful and managed to raise $65,600. You can read the full story at www.helpash.org

BRANDING

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GIGI FASHION DESIGN

I had the opportunity to work side-by-side with a fashion designer in creating some branding and marketing material for her personal portfolio.

We put together a photo shoot to create a library of unique a raw style images. These images were used to screen print 2 color 20”x 30”posters as well as shirts.

NXT LVL BRANDING

NXT LVL Marketing is a freelance marketing company that were in search of branding their company.

They wanted a bold and modern feel to attract a younger audience. I created a design concept and logo which we applied across their brand and stationery packaging that included custom die cut letterhead sheets, business cards and 6”x 9” envelopes.

BRANDING

LPI LINE PIPE STATIONERY

Pipes are not that interesting, so I had to dig deep into my creativity and come up with a design that was simple yet visually arresting.

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PRINT DESIGN

LANCER BASEBALL DEVELOPMENT BROCHURE

This brochure was designed to aid the athletics development department in recruiting donors to support Lancer Baseball.

This piece was printed on 25”x 11” cover stock. We decided to use a spot UV gloss on certain images and parts of the communication to draw readers attention and strategically guide them throughout out the piece.

HOW TO APPLY TO COLLEGE HIGH SCHOOL GUIDE

Many high school students have a difficult time with the application process for colleges and universities. We created a How-to guide that aided the high school student and their parents through the application and financial process for colleges and universities.

This project was designed with a bold duo tone color palette to appeal the a younger demographic and keep the cost within the clients budget.

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ROUNDTABLE MAGAZINE

The Roundtable is a 40 page quarterly university magazine intended for alumni and parents. I work closely with freelance photographers and the Director of Communications to design, publish and print The Roundtable Magazine. We print and distribute 20,000 issues worldwide.

EDITORIAL

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PRINT COLLATERAL

CBU UNDERGRADUATE RECRUITMENT CAMPAIGN

Choose your Major Live your Purpose was an undergraduate recruitment campaign for California Baptist University. We worked on strategy and implemented a design platform across various mediums. CBU printed 30,000 spiral bound booklets which explored every major the university offered as well as career opportunities related to the selected major.

Other media used to market this campaign included, variable data postcards, 24”x48” posters posted at local junior colleges, digital re-targeting web banners, and 24”x 36” posters given to local high schools to display in their career center.

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EDGAR GARCIA 909.910.5660 / eg_creative@yahoo.com / www.edgargarcia.me 11880 Citadel Avenue / Fontana / California / 92337

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Edgar Garcia+Portfoli+2013.indd 1 4/1/2013 12:54:49 PM