Wordpress SEO - Joost De Valk - joast
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Transcript of Wordpress SEO - Joost De Valk - joast
WordPress SEO & Optimisation Strategies
A4UExpo London, October 2008
Joost de Valk
Open Source
Open Source
Apple
Open Source
Apple
WordPress
Open Source
Apple
WordPress SEO
Open Source
Apple
WordPress SEO
Geek
Open Source
Apple
WordPress SEO
Geek
Theology
Open Source
Apple
WordPress SEO
Geek
TheologyIBMS
Open Source
Apple
WordPress SEO
Geek
TheologyIBMS
Blogger
Open Source
Apple
WordPress SEO
Geek
TheologyIBMS
BloggerSpeaker
Open Source
Apple
WordPress SEO
Geek
TheologyIBMS
BloggerSpeaker
Marketeer
Open Source
Apple
WordPress SEO
Geek
TheologyIBMS
BloggerSpeaker
Marketeer
Open Source
Apple
WordPress SEO
Geek
TheologyIBMS
BloggerSpeaker
Marketeer
Open Source
Apple
WordPress SEO
Geek
TheologyIBMS
BloggerSpeaker
Marketeer
Online marketeer
Today’s agenda1 WordPress & SEO2 Promoting Your Blog3 Getting more subscribers4 Conversation Optimization
And maybe, some bonus tips.
HeadSpace2
http://urbangiraffe.com/plugins/headspace2/
- Titles- Meta Keywords and Descriptions- More Tags- And SO much more.
Template tip #1Your title should look like this:
<title><?php wp_title(‘’); ?></title>
Nothing more, nothing less. HeadSpace or any other SEO plugin will take care of the title.
Redirection
http://urbangiraffe.com/plugins/redirection/
Use it for all your redirection needs.
YARPP
http://mitcho.com/code/yarpp/
Yet Another Related Posts Plugin
Related posts based on tags, categories,post content, etc.
SEO Friendly Images
http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
Auto-magically optimise alt and title tags.
Clean Slugs
Sign up for my mailing list and get it!
Auto-magically optimise your post slugs.
RSS Footer
http://yoast.com/wordpress/rss-footer/
Take advantage of those scrapers!
Template tip #2Your blog title and subtitle should only be <h1> and <h2> on your front page! Everywhere else, and <h4> and <h5> is good enough.
To do that, do something like this in your header.php:
<?php if (is_home()) { ?><h1>Yoast</h1><?php } else { ?><h4><a href="/">Yoast</a></h4><?php } ?>
Template tip #3
Add a description to your categories:
<?php echo category_description(); ?>
Yoast Breadcrumbs
http://yoast.com/wordpress/breadcrumbs/
Let users and spiders find the way home!
Yoast Breadcrumbs
http://yoast.com/wordpress/breadcrumbs/
Let users and spiders find the way home!
Roy Huiskes - Internal Linking16.30 - Platinum 7
Yoast Breadcrumbs
http://yoast.com/wordpress/breadcrumbs/
Let users and spiders find the way home!
Roy Huiskes - Internal Linking16.30 - Platinum 7
Yoast Breadcrumbs
http://yoast.com/wordpress/breadcrumbs/
Let users and spiders find the way home!
Roy Huiskes - Internal Linking16.30 - Platinum 7
http://yoast.com/wordpress/robots-meta/
Robots Meta- Noindex, follow your archives, search pages, etc.- Authenticate with webmaster tools- Nofollow ancillary links- Etc. etc.
http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.htmlor http://wordpress.org/extend/plugins/wp-page-numbers/
PaginationBecause a search engine can’t skip pages.
More info on WP SEO?http://yoast.com/articles/wordpress-seo/
Your Subscribe ButtonCan’t be BIG enough.
Pick easy scores:- comment redirect
(http://yoast.com/wordpress/comment-redirect/)
- comment relish
Now we’ve got a conversation
Let’s keep it going!
Here’s 10 steps to improve the conversation on your blog
Step 1:Ask for comments.
Step 2: Thank people for commenting.
Step 3: get to know your readers.
Step 4: answer all questions, and respond to all feedback.
Step 5: Reward good remarks.
Step 6: keep people involved.
Step 7: don’t distract them.
Separate track- and pingbacks from comments:http://yoast.com/wordpress-theming-pushing-trackbacks-down/
Step 8:Fight spam, always.
Step 9: Keep It Stupid Simple (to comment)
Step 10:Measure, improve, and repeat
Use Blog Metrics:http://yoast.com/wordpress/blog-metrics/
Google AlertsTwitter Ego Searches
Are you a good Housekeeper?http://yoast.com/serious-blogging-questions/
Prevent fruitless searching
Improve the WordPress search experience:http://yoast.com/wordpress-search/
Aim for speed
Optimize your template:http://yoast.com/speed-up-and-clean-up-your-wordpress/
check themes before installing
http://yoast.com/perfect-wordpress-theme/
Joost de [email protected]
http://yoast.comhttp://www.orangevalley.nl
http://twitter.com/jdevalk
Sign up to my WP mailing list!http://yoast.com/mailing-list/