Habit summit 2014 Thijs de Valk
11
The psychology behind conversion
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Transcript of Habit summit 2014 Thijs de Valk
![Page 1: Habit summit 2014 Thijs de Valk](https://reader033.fdocuments.in/reader033/viewer/2022052523/5556d342d8b42a0f028b457f/html5/thumbnails/1.jpg)
The psychology behind conversion
![Page 2: Habit summit 2014 Thijs de Valk](https://reader033.fdocuments.in/reader033/viewer/2022052523/5556d342d8b42a0f028b457f/html5/thumbnails/2.jpg)
Agenda
1. Attention!!
2. Social Proof!!
3. Urgency
![Page 3: Habit summit 2014 Thijs de Valk](https://reader033.fdocuments.in/reader033/viewer/2022052523/5556d342d8b42a0f028b457f/html5/thumbnails/3.jpg)
Attention
A cognitive process in which someone focuses!on one stimulus from the context
![Page 4: Habit summit 2014 Thijs de Valk](https://reader033.fdocuments.in/reader033/viewer/2022052523/5556d342d8b42a0f028b457f/html5/thumbnails/4.jpg)
Attention & Retention
Make sure you stand out
![Page 5: Habit summit 2014 Thijs de Valk](https://reader033.fdocuments.in/reader033/viewer/2022052523/5556d342d8b42a0f028b457f/html5/thumbnails/5.jpg)
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Social proof
Copying behaviour People do this to simulate behaviour they think is right
![Page 7: Habit summit 2014 Thijs de Valk](https://reader033.fdocuments.in/reader033/viewer/2022052523/5556d342d8b42a0f028b457f/html5/thumbnails/7.jpg)
Halo Effect
The phenomenon where people grant an!unknown person multiple traits, based on!one (visible) trait
![Page 8: Habit summit 2014 Thijs de Valk](https://reader033.fdocuments.in/reader033/viewer/2022052523/5556d342d8b42a0f028b457f/html5/thumbnails/8.jpg)
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Urgency
![Page 10: Habit summit 2014 Thijs de Valk](https://reader033.fdocuments.in/reader033/viewer/2022052523/5556d342d8b42a0f028b457f/html5/thumbnails/10.jpg)
So…
Keep psychology in mind every step of the way
![Page 11: Habit summit 2014 Thijs de Valk](https://reader033.fdocuments.in/reader033/viewer/2022052523/5556d342d8b42a0f028b457f/html5/thumbnails/11.jpg)
Thanks!
@tdevalk
facebook.com/yoast
yoast.com
Thijs de Valk