WordPress Optimisation Strategies
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Transcript of WordPress Optimisation Strategies
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WordPress Optimisation
40 tips, in 40 minutes, and then some questions!
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Open Source
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Open Source
Apple
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Open Source
Apple
CSS
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Open Source
Apple
CSSSEO
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Open Source
Apple
CSSSEO
Geek
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Open Source
Apple
CSSSEO
Geek
Theology
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Open Source
Apple
CSSSEO
Geek
TheologyIBMS
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Open Source
Apple
CSSSEO
Geek
TheologyIBMS
Blogger
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Open Source
Apple
CSSSEO
Geek
TheologyIBMS
BloggerSpeaker
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Open Source
Apple
CSSSEO
Geek
TheologyIBMS
BloggerSpeaker
Marketeer
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Open Source
Apple
CSSSEO
Geek
TheologyIBMS
BloggerSpeaker
Marketeer
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Open Source
Apple
CSSSEO
Geek
TheologyIBMS
BloggerSpeaker
Marketeer
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Open Source
Apple
CSSSEO
Geek
TheologyIBMS
BloggerSpeaker
Marketeer
Online marketeer
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Yoast.com
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Section #1: Speed!
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Tip Section #1: Speed
Install WP Super CacheWith GZIP enabled!
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Tip Section #1: Speed
Move .htaccess directives to your server config (if possible)
And disable .htaccess parsing.
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Tip Section #1: Speed
Combine CSS files into one big CSS file
Same goes for JavaScript, which should be loaded in the footer.
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Tip Section #1: Speed
Use CSS sprites
Ask your developer if you don’t know what this is.
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Tip Section #1: Speed
Add a PHP opcode cache
Pick one, all are better than having none.
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Tip Section #1: Speed
Kill some plugins...
And try to replace them for similar ones. Some plugins are god awful.
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Tip Section #1: Speed
Still slow? Switch to better hosting.
WestHost rocks, go to http://www.westhost.com/blog-yoast.html
(yes that’s an affiliate link)
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Section #2: SEO
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Tip Section #2: SEO
Set Pretty Permalinks
Why do people still forget this?
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Tip Section #2: SEO
Switch Blog name and Post Title
The format should be:post title - blog name
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Tip Section #2: SEO
Give Robots directions
Noindex wp-admin, login and register pages etc.
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Tip Section #2: SEO
Write better titles
Use HeadSpace2, or even All in one SEO.
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Tip Section #2: SEO
Write good meta descriptions
If you don’t, do NOT auto generate them.
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Tip Section #2: SEO
Create proper pagination
Using wp-pagenavi by Lester Chan, f/i.
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Tip Section #2: SEO
Disable paged comments
They suck.
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Tip Section #2: SEO
Read & Implement everything in my WordPress SEO guide
http://yoast.com/articles/wordpress-seo/
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Section #3: Maintenance
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Backup your database every few hours
Use Lester Chans WP-DBManager plugin
16 Tip Section #3: Maintenance
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Optimize your database every day
Using the same WP-DBManager plugin
17 Tip Section #3: Maintenance
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Backup your files every day
Use WordPress Backup:www.blogtrafficexchange.com/wordpress-backup
18 Tip Section #3: Maintenance
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Check your queries
Use the Debug Queries plugin to check for plugins gone mad
http://wordpress.org/extend/plugins/debug-queries/
19 Tip Section #3: Maintenance
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Run Akismet
Kill those spam comments.
20 Tip Section #3: Maintenance
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Check the referrers for comments
http://tools.davidnaylor.co.uk/
21 Tip Section #3: Maintenance
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Remove those nonsense widgets
Technorati rank? Wel.... OKBlog value: nonsense.
22 Tip Section #3: Maintenance
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Track your uptime
Use Pingdom, or another tool,but be the first to know when your blog is down.
23 Tip Section #3: Maintenance
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Check 404’s
Use the 404 notifier:wordpress.org/extend/plugins/404-notifier/
and fix them using Redirection
24 Tip Section #3: Maintenance
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Remove unneccesary meta info
// Remove Really simple discovery linkremove_action('wp_head', 'rsd_link');// Remove Windows Live Writer linkremove_action('wp_head', 'wlwmanifest_link');// Remove the version numberremove_action('wp_head', 'wp_generator');
25 Tip Section #3: Maintenance
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Section #4: Social
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Allow & encourage people tosubmit
your content
26 Tip Section #4: Social
Use Sociable, damn it :)
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Doing newsletters?
Add a refer a friend button on the thank you page!
27 Tip Section #4: Social
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Or... Use my Comment Redirect plugin, and add the refer a friend there!
28 Tip Section #4: Social
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Use WP Greet Box,even useful on “normal” sites.
29 Tip Section #4: Social
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Make sure your comments are gravatar enabled.
30 Tip Section #4: Social
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Do the Twitter thing. It’s an absurd traffic driver.
31 Tip Section #4: Social
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Section #5: Analytics
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Use Google Analytics (and my plugin for it)
32 Tip Section #5: Analytics
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Use RSS link taggerrebelic.nl/rsslinktagger
33 Tip Section #5: Analytics
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Track traffic coming from Twitter:yoast.com/twitter-analytics/
34 Tip Section #5: Analytics
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Install canonical URL’s so your Analytics doesn’t
interfere with your SEO
35 Tip Section #5: Analytics
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Use comment redirect to track first time commenters
36 Tip Section #5: Analytics
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Track comments as a goal!
37 Tip Section #5: Analytics
Use an onclick javascript with a minor delay.
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Track RSS subscribers the same way
38 Tip Section #5: Analytics
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Start optimizing:which traffic leads to more subscribers?
39 Tip Section #5: Analytics
And yes that means forgetting about Digg.
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Use my blog metrics plugin
40 Tip Section #5: Analytics
Improve yourself each month!
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Bonus tip #41:
41 Tip Section #6: Shameless plug
Can’t fix it? Don’t have the time to?
Hire me & my team to do it for you:
[email protected]+31 6 24 555 808