Wordpress for Business Seminar_CD

62
Design Your Business Website with WordPress: Pt 1 Dr. Kristopher Daia DC

Transcript of Wordpress for Business Seminar_CD

Page 1: Wordpress for Business Seminar_CD

Design Your Business Website with WordPress:

Pt 1Dr. Kristopher Daia DC

Page 2: Wordpress for Business Seminar_CD

Today’s Presentation Objectives

• Who is this guy talking to us?• Our Audience: What’s your Comfort-Level

with WordPress? …• Introducing WordPress, WWWWY• Understanding your Brand• Design Process• Digitally Marketing your Website

Page 3: Wordpress for Business Seminar_CD

• 20 years designing/developing websites. Technology GURU.

• Started Web Development Company in Jacksonville, FL in 2012.

• Works with graphic designers, front-end developers, back-end developers, coders, content writers, SEO experts every day.

• Previous life: Doctor of Chiropractic!?

Dr. Kristopher Daia DCTwitter @kristopherdaia

Page 4: Wordpress for Business Seminar_CD

How important is a website?• Every business needs a website!• At the very least, they need a web presence• 1 shot to make a great first impression• Project the image of professionalism of a much larger company• If you don't have a website you are losing business to companies that

do have one.

“Websites promote you 24/7: No employee will do that.” ― Paul Cookson

Page 5: Wordpress for Business Seminar_CD
Page 6: Wordpress for Business Seminar_CD
Page 7: Wordpress for Business Seminar_CD

You can build this

Page 8: Wordpress for Business Seminar_CD

Without Knowing This

Page 9: Wordpress for Business Seminar_CD
Page 10: Wordpress for Business Seminar_CD
Page 11: Wordpress for Business Seminar_CD

Prerequisites At the least

- Computer and Internet Connection

At the most- Monthly Hosting Account

Page 12: Wordpress for Business Seminar_CD

• WordPress is a content management system (CMS) that lets you build and publish websites from your browser.

• CMS uses a different technology than standard html/css sites.

• Uses a database to store information. (Electronic Filing System)

• CMS is very widely used these days as opposed to static websites.

What is ?

Page 13: Wordpress for Business Seminar_CD
Page 14: Wordpress for Business Seminar_CD
Page 15: Wordpress for Business Seminar_CD

What is ?

Page 16: Wordpress for Business Seminar_CD

• Before WordPress came along users were shackled to HTML, PHP, FTP and all the other barriers to entry that were necessary to learn to share your message.

• Whenever you wanted to make a change to your website, you had to pay your webmaster to do it for you.

What is ?

Page 17: Wordpress for Business Seminar_CD

Where can I get ?

Page 18: Wordpress for Business Seminar_CD

When is ?

• Best Buy• The Walt Disney

Company• The New Yorker• Xerox• Bloomberg

Professional• Sony Music• MTV News• Beyonce• Variety

Page 19: Wordpress for Business Seminar_CD

Why ?• Your company might already have a website, but perhaps it's not as

easy to update as you'd like.

• Or maybe you are interested in creating a dynamic new company blog.

• WordPress is a cost effective and easy to manage platform.

Page 20: Wordpress for Business Seminar_CD

What’s the difference?

Page 21: Wordpress for Business Seminar_CD
Page 22: Wordpress for Business Seminar_CD
Page 23: Wordpress for Business Seminar_CD

WordPress is

WordPress.org can serve users at all price points.

• Free• Not so Free

From the start, the only cost will be the price of hosting your site.

Page 24: Wordpress for Business Seminar_CD
Page 25: Wordpress for Business Seminar_CD
Page 26: Wordpress for Business Seminar_CD

WordPress is open source. • Open source means that the technology that powers WordPress is

transparent for easier development. As a result, there are people all over the world developing new themes and plugins to share with other WordPress users.

Page 27: Wordpress for Business Seminar_CD

WordPress CAN BE easily optimized for SEO.

Page 28: Wordpress for Business Seminar_CD

WordPress is easy to update.• 70% of people put off updating their website because they have to

rely on somebody else for updates. Not with WordPress.

Page 29: Wordpress for Business Seminar_CD

WordPress has plugins for every industry.

How many plugins?

Page 30: Wordpress for Business Seminar_CD

WordPress Plugins• The simple way to think of a plugin is that it is something that does a

job on your blog or website. • Captures Email Addresses• Shows your Twitter feed• Lets your put advertisements on your blog• Etc.…

CodeCanyon.netWordpress.org/plugins

Page 31: Wordpress for Business Seminar_CD
Page 32: Wordpress for Business Seminar_CD

WordPress has a supportive community.• WordPress users and developers have online support networks on

various forums.

forums.wordpress.comwordpress.org/support

Page 33: Wordpress for Business Seminar_CD

WordPress allows multiple users.Multiple people at your company can have access to update your website or blog without fear of them messing something up.

Page 34: Wordpress for Business Seminar_CD

WordPress PostsPosts are entries listed in reverse chronological order on the blog home page.

• Uses Tags and Categories• For Blogging• Great for SEO

Page 35: Wordpress for Business Seminar_CD

WordPress Pages

• Static and not listed by date• Do not use tags or categories.• About us page is an example

Page 36: Wordpress for Business Seminar_CD

WordPress Widgets• A WordPress Widget is a small block that performs a specific function.

Page 37: Wordpress for Business Seminar_CD

WordPress Menu

Page 38: Wordpress for Business Seminar_CD

WordPress Menu

Page 39: Wordpress for Business Seminar_CD

Short Stretch Break

Page 40: Wordpress for Business Seminar_CD

Define your Brand• What product or service are you selling?

• Who are you?

• How do you want your customer to feel?

• What differentiates you from your competitors? • Customer Service Philosophy?• Superior Product?• Quicker Turnaround?

Page 41: Wordpress for Business Seminar_CD

Create a brand identity that echoes culture and values• The old way of stamping your logo on everything, won't cut it.

• The future of branding is fluid and engaging — respect your customers' intelligence by NOT giving everything away up front.

• Generate some intrigue and allow them to unearth more about your brand for themselves.

• This is the way to foster ambassadors who revel in telling other people what they have discovered.

Page 42: Wordpress for Business Seminar_CD

Define your audience• When you are planning your website, don’t feel like you need to

reinvent the wheel. Look to your competitors websites for ideas.

• Who is buying their product or service?• Where do those people hang out online?

• Twitter• Google it• Find forums

Page 43: Wordpress for Business Seminar_CD

What do you want to achieve with your site?• Some of the more popular goals for websites include things like: • Generating leads• Selling a product• Improving brand awareness

• Once you know what you want to achieve, then you can continue to build the whole site around it.

Page 44: Wordpress for Business Seminar_CD

Parts of a Website• A Homepage• A Portfolio• A Blog• Frequently Asked Questions• Client Testimonials and Feedback Forms• Contact Form• Terms and Privacy Statements

www.pixelshock.com

Page 45: Wordpress for Business Seminar_CD

Web Questionnaire

Page 46: Wordpress for Business Seminar_CD

Picking a Theme Template• WordPress offers several free

themes to get you started.• Must have a Responsive Design• There are premium themes available

that average around the $59 mark. • They have industry specific themes

available.• Ranging in technical support.

Page 47: Wordpress for Business Seminar_CD

The Design ProcessPicking a Theme

Page 48: Wordpress for Business Seminar_CD

The Design ProcessPicking a Theme

• Available for most industries• Cuts out a lot of development work• Tested and supported by the developer

Page 49: Wordpress for Business Seminar_CD

Example: Philanthropy/Non-Profit

• You are a non-profit organization whose goal is to raise money for your cause.

• Your design should be focused around this.• Photos are key• Mission statement is key• Ability to donate directly on your site is another key.

The Design Process

Page 50: Wordpress for Business Seminar_CD

New Design and Template = Better Results for Business

OLD NEW

Page 51: Wordpress for Business Seminar_CD

Example: E-Commerce Business• You sell products or services online to individuals locally, nationally

and/or internationally.• You may have a brick and mortar business OR your company may be

based purely online.• Your design should be focused on your product/service.• Your products are your key.• Having them displayed in an appealing way is key.• Ease of navigation is key.• A template that supports e-commerce is key.

The Design Process

Page 52: Wordpress for Business Seminar_CD

• It’s not about you, it’s about your product or service.

The Design Process

Page 53: Wordpress for Business Seminar_CD

Courtesy of TheLogoCompany.com

Page 54: Wordpress for Business Seminar_CD

Digitally Marketing Your SiteDifferent ways to market your site online.1. Email2. Social Media3. Search Engine Optimization

-Organic vs Paid

Page 55: Wordpress for Business Seminar_CD

Digitally Marketing Your SiteEmail marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility too—people don’t give their email addresses to just anyone.

Tips to keep in mind.1. Make it easy to subscribe2. Tell subscribers what to expect3. Send a welcome email4. Design the newsletter to fit the brand5. Make it easy to scan6. Commit to a schedule7. Proofread8. Test9. Mobile Optimized?10. Know the SPAM rules

Email

Page 56: Wordpress for Business Seminar_CD

Digitally Marketing Your Site

SHARE SHARE SHARE SHARE SHARE SHARE !!!

Social Media

Page 57: Wordpress for Business Seminar_CD

Digitally Marketing Your Site

Organic Search Engine Optimization• Search engine crawlers look at keywords and phrases from

• Blogs/other posted content• Articles• Defined images/videos

• Search engines look at how many times yoursite appears on other reputable sites. • Yelp• Yellow Pages• Business Directories

Search Engine Optimization

Page 58: Wordpress for Business Seminar_CD

• Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

Digitally Marketing Your SiteSearch Engine Optimization

BIG DATA!

Page 59: Wordpress for Business Seminar_CD

Simple SEO Tips1. Always write with human readers in mind.2. Don’t cram your keywords. 3. Never try to cheat the Search Engine, or you could be penalized, or

worse!4. Use Headers and Sub-Headers which feature your keywords5. Label your images descriptively

Digitally Marketing Your SiteSearch Engine Optimization

Page 60: Wordpress for Business Seminar_CD

Simple Security Measures• Always update to the latest version of WordPress• Do not use the default “admin” username• Use a secure password (LastPass)• Keep your theme and plugins updated• Spam comments are going to happen. Try a plugin to eliminate them.

Page 61: Wordpress for Business Seminar_CD

Final Thoughts• Embrace email; it keeps a record

• Get a quote system

• When you don’t have money for SEO, do it yourself. There are many resources out there. The only cost is time.

Yoast SEO Plugin

Page 62: Wordpress for Business Seminar_CD

Thank you!

• Any Questions?