WordCamp Philippines 2012 WordPress and SEO Presentation
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Transcript of WordCamp Philippines 2012 WordPress and SEO Presentation
WordPress and SEO
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2012 WordCamp Philippines
Kim Tyrone Agapito
WordPressInstallation
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NO
Fantastico
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NO
SimpleScripts
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NO
Softaculous
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NO
Auto Installers
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WP Manual InstallTake Total ControlOnly a Minute or Two LongerReduce Security VulnerabilitiesReduce Installation BugsReduce Update Conflict and BugsFuture Proof Yourself and Your Blog
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Secret key to invalidate cookies Helps you recover hacked blog
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Put it in your config.php Upload via FTP
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Basic Optimization in site title: Keyword vs Branding Don’t use admin as username to increase security
Site Security
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Site Title Optimization
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Site Security
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Site Title Optimization
http://bit.ly/hackedwpKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
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Basic Optimization in site title: Keyword vs Branding Tagline or Description: more for users, less SEO Decide www vs non-www
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Set feed to summary unless you want to feed scrapers All others self-explanatory
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Attempt to notify: send pingbacks, bad for shared host All others self-explanatory
On-Page Protection
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Set to private until you and your site is ready
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An important SEO factor Can easily trigger spam flag
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ProxyListIP.com Hundreds of posts per day
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Keyword in URL
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Site Security
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Site Title Optimization
On-Page Protection
Keyword in URL
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Guest post hub w/ article directory posting frequencyThousands of posts can mean trouble for wrong
permalink structure
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Number string is %day%%seconds%Once it reaches thousands of posts, it won’t have SQL
problemsNews sites, WP powered article directories, classifieds
sites etc
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Uses %day%Hundreds to few thousands won’t be a problem
Permalink StructureLight on WP DB / Reduce SQL
Queries, Post TablesShouldn’t start with %category%, %tag%%postname%, %author%
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Permalink Structure %year% The year of the post, four digits
%monthnum% Month of the year %day% Day of the month %hour% Hour of the day %minute% Minute of the hour %second% Second of the minute
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SEO Friendly URL
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Usability
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Site Speed
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DB Optimization
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Site Security
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Site Title Optimization
On-Page Protection
Keyword in URL
SEO Friendly URL
Usability
Site Speed
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DB Optimization
Not All Themes are Created Equal
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On-Page SEO Factors Affected by Theme:
A LOTKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:
TITLESKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:
KEYWORDSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:
HTML TAGSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:
NAVIGATIONKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:
LINKINGKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:
LINK ATTRIBUTEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:
MARKUPSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:
HTML CODEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:
CSS CODEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:
META DATAKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:
BOUNCE RATEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:
CONTENT FOLDKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
On-Page SEO Factors Affected by Theme:ALMOST
EVERYTHINGKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
Ultimate WP SEO Theme is a Myth
Ultimate WP SEO Plugin is a MythIt’s the CAREFUL Combination and Integration of Theme + Plugin that
is close to Reality
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OptimizedWP Theme
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YES
Light
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YES
Simple
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YES
Responsive
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YES
Flexible
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YES
Widgetized
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YES
Not Encrypted
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YES
Pro Coded
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YES
Clean
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YES
Compatible
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Optimized Web Design
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<hx> tags are very importantMake sure you don’t use them for aesthetic purposes
ONLY<h1-3> tags on titles, subtitles, kickers
<strong> on keywordsUse different styling / elements on sidebar labels
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http://bit.ly/html5seo
Optimized HTML Tags
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robots.txt content
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Optimized SE Instruction
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Coding+WP Plugins
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Natural, not spammyTitle must compliment the description, description must
compliment the keywordsVery powerful plugin, a bit “resource hog”
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Optimized Meta Data
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Optimized Pages
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Very lightweight Sitemap PluginPerfect for blogs or sites with thousands to millions of
postsDeveloper is a nice guy
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Segmented sitemaps for posts, pages, categories etc Less stress to server and target crawler Really scalable
Sitemap XML
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AuthorRankGoogle Ranking Signal
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Google AuthorRank
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Social Integration
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Your blog pings crawlers / bots everytime you make a change on itAdd something on the blogroll - pingEdit your footer - pingEdit a post - pingApprove a comment - pingExcessive pings = spam
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Regulates the number of times you ping servers per x minuteBetter ping services managementBetter control of crawl rate
Optimized Pinging
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Wrong: clickable image for no reason
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Wastes a click - literally Wastes a visitor, increases bounce rate
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Javascript code : Remove Links on Images Improves CTR to more important links: CTA, Content, Ads
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Image Optimization
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Visitors will have another chance NOT to leave your websiteImproves CTRImproves engagementImproves bounce rate
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Benefit from content scrapersCatch content thieves
Scraper Protection
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Improve Internal Linking StructureBuilds authority, PR etc
Improved Internal Linking
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Content on Top, Code Below
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Monitor your website’s loading performanceEmails you personalized alerts
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Homepage Loading Speed
Single Page Loading Speed
Users Leave a Site if it hasn’t Load in:
4 SecondsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld
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Page Load Speed
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Site Security
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Site Title Optimization
On-Page Protection
Keyword in URL
SEO Friendly URL
Usability
Site Speed
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DB Optimization
Optimized Web Design
Optimized HTML Tags
Optimized SE Instructions
Optimized Meta Data
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Optimized Pages / Post Pages
Sitemap XML
Google AuthorRank
Social Integration
Optimized Pinging
Image Optimization
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Scraper Protection
Improved Internal Linking
Content on Top, Code Below
Page Load Speed
THANK YOU!
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