Woolsey Tradeline Future of Work€¦ · • Speaking on future of work to the C-suite, management,...
Transcript of Woolsey Tradeline Future of Work€¦ · • Speaking on future of work to the C-suite, management,...
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Design Strategy for the Future of Work
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavior Driven Workplace Change
and the implications for business and facility strategies
four behavior trends to watch
Asynchronous Work
Anything is Possible
The Power of Many
Micro-Preneurs
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Context:
5 Generations in the workplace
Different definitions of "success" and "progress“
Different ways of working and communicating
Different ways of being
7.8% Unemployment but….
3.8 million jobs went unfilled for more than 6 months
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #1 – Asynchronous Work
We now have the capacity to work when and where we want.
Employees are becoming workplace consumers
and they want the freedom to choose when and where to work.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #1 – Asynchronous Work
Accenture New York chose a
3 part real estate strategy
rather than expand their New
York real estate holdings:
1) Buildings they control (own
or lease)
2) Spaces they don’t control
(home or coffee shop)
3) By the use spaces
(executive suites,
coworking, etc.) managed
through liquidspace.com
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #1 – Asynchronous Work
Employees want the freedom to workflex but research shows co-
location adds enormous value. So allow them to workflex inside your
building with activity based workplace strategies;
assigned desks with alternate informal work areas OR unassigned desks.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #1 – Asynchronous Work
Glaxo Smith Kline
has embraced
Activity Based
Workplace
strategies. Their
designs provide
numerous kinds
of spaces for
different
workstyles.
(plan diagram from Forbes)
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #1 – Asynchronous Work
The best employees must be attracted to the workplace not forced.
Use retail strategies:
• Location
• Amenities
• Creation of Community
Facebook’s new housing project
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #2 – Anything is Possible
Technology bends, breaks, and gets around the rules.
Things we never thought possible are happening every day!
Blueseed is a cruise ship that has been
gutted and filled with desks. It will be
parked 12 miles off the coast of
Silicon Valley. In the US it is difficult to
get a work visa but not difficult to get
a 10 year tourist visa. With that
tourist visa an entrepreneur or
contract worker can live in Silicon
Valley and commute to work in
international waters.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #2 – Anything is Possible
Competition is everywhere!
Percentage of 16 year old’s with a drivers license
53% 1986
31% 2012
Did Ford ever think Facebook would be their competition?
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #2 – Anything is Possible
The workplace needs to be agile, giving employees the power to
manipulate their own space in response to threats and opportunities!
Furniture trend:
products that can be easily reconfigured by employees
with no support from facilities.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #2 – Anything is Possible
Workplace agility can be created with technology.
This is Bluescreen from Haworth, a large scale touch screen interface that recreates the
traditional “war room”. The screen is completely interactive and can be saved as a
computer file so that it can be “put away” and the space used by the next group..
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #2 – Anything is Possible
Younger employees want to believe “Anything is possible”.
Non hierarchical floor plans and transparency create that possibility.
Ticketmaster’s original layout showing location of executive offices, clearly grouped and
located to convey hierarchy. This kind of layout is less attractive to Millenials and younger
who believe “anything is possible” and will leave to find a company where that is true.
Our alternate proposal that allowed them to keep their executive offices but arranged
them in a way that was less hierarchical .
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #3 – The Power of Many
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #3 – The Power of Many
Diversity and Problem Solving Study
By Larry Pool, Professor, Researcher, Author
• Group 1 – highest IQ individual
• Group 2 – high IQ individuals with similar backgrounds
• Group 3 – mixed IQ individuals with diverse backgrounds
Group 3 solved more problems better every time!
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #3 – The Power of Many
The Theory of Adjacent Possibility
We can only think up ideas that are adjacent to things we already know.
So the more we know, the more adjacent possibilities there are.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #3 – The Power of Many
Functional Inconvenience
The perfect wait time to cause interaction is 4.5 minutes. Less than that and people will not talk
while waiting. More than that and people will skip their coffee. By setting up a situation where
people wait about 4.5 minutes, Google can increase diverse interactions and increase the
opportunity for problem solving and innovation.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #3 – The Power of Many
Spaces and programs
necessary for innovation:
1. Socialization
2. Concentrated work
3. Collaboration
4. Learning
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #3 – The Power of Many
Leveraging the Power of Many!Most office lunchrooms are the kind
of space that makes people go out to
lunch or eat at their desk. Turning a
lunchroom into a café is a huge
opportunity to drive interaction,
diversity, and result in innovation.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #4 – The Rise of the Micro-preneur
Companies need to utilize the vast number of available
contingent workers to keep their companies lean and agile.
Local Motors creates new
designs by outsourcing to
its customers with
crowdsourced design
competitions.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #4 – The Rise of the Micro-preneur
Facilities need to include spaces that will draw together internal
and external teams, generating a sense of inclusion for
contingent workers.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #4 – The Rise of the Micro-preneur
Leadership in the networked age is not about command and
control, it is about identifying goals, setting rules, and coaching
the players.
And that requires clear and consistent
communication on all fronts.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #4 – The Rise of the Micro-preneur
Aligned communication
(visual, verbal, physical)
is the fastest way to generate trust.
High trust organizations are more
successful on all fronts.
The physical environment can drive trust
by matching who you say you are. It can
cause distrust if the gap between what
you look like and who you say you are is
too large.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #4 – The Rise of the Micro-preneur
It doesn’t matter what style, color, or layout you like.
The question is what will attract your target market.
Which of these lobby’s will connect with a target market of
women between 30 and 40?
Based on a random sample of audience responses from 8 different lectures, the overwhelming
consensus is that the top photo is most likely to attract women between 30 and 40.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
Behavioral Trend #4 – The Rise of the Micro-preneur
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
The Tradeline Three Takeaways
1. Alignment of business and facilities strategy is critical for
business success. Carefully craft every project to include both
the required facilities and business components.
2. Functional inconvenience is an important concept. Don’t
respond to individual requests that undermine the larger
picture business goals.
3. A robust Change Management program is critical to any
project’s success. Remember that different generations will
respond to change differently.
Kristine Woolsey, Behavioral Architect
602-418-8134 www.kristinewoolsey.com
Tradeline 2013
Space Strategies
What we do:
• Speaking on future of work to the C-suite, management, and large groups.
• Workshops for leaders and employees to define how their culture meets the future of work.
• Physical branding to establish a look and identity that can guide facilities work.
• Space planning that establishes strategic organizational adjacencies for greater ROI
• Change management plans to help employees transition
• Interface between owner and architect, managing the process of physical change.