Essentials

May 23 2016

Shaan Yusuf | WooCommerce Meetup - Seattle

The Path to WooCommerce

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Community

Cost

Security

Apps

Themes

Ease of use

Backend

Frontend

We rated 7 different shopping carts and found WooCommerce offered our store the perfect balance between design, usability, development and scalability.

Roadmap to Launch

Software

Theme

Design

Products

Payment

Optimize

Scale

WooCommerce is just one point along the eCommerce path. It’s up to you to plan the rest

Starts with WooCommerce

Buy a Template

Create graphics. (try Canva.com)

Take product photos and create content

Use Stripe

SEO+ Paid Digital Ads

The Path to Launching an eCommerce Site

Grow

WooCommerce Essentials Custom Design vs Template?

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Pick a customizable template when launching an MVP (minumum viable product)

“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” – Bill Gates

Nice templates for under $70. from an open marketplace

Well Coded and Well Supported Templates by the people who made WooCommerce

WooCommerce Essentials - Optimization

TRAFFIC

HOW DO I BRING TAFFIC TO MY SITE?

EXPERIENCE

HOW DO I OFFER A BETTER SHOPPING EXPERIENCE?

ACTION

HOW DO I GET THEMTO DO SOMETHING?

SALE

HOW DO I TURN BROWSERSINTO BUYERS?

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Use the SEO Yoast plugin to increase CTR by testing different Meta Titles, Meta Descriptions and different keywords

WooCommerce Essentials - Optimization

• Custom Page Titles• Custom Snippets• Keyword terms• Conical Redirects• XML Sitemap generation

CTR

TRAFFIC

Impressions + Clicks = SALES

Download: https://wordpress.org/plugins/wordpress-seo/

YOAST helps here

WooCommerce Essentials – OptimizationHow to use Yoast TRAFFIC

Split test this

WooCommerce Essentials – OptimizationSite speed matters! EXPERIENCE

SPEED KILLS

IMAGE SIZE

Tiny Png

CACHE / COMPRESSION

W3EDGE

Customers will always choose an ugly site over a slow site. But a slow site will always make your site ugly to customers

Test your site speed

Use this plugin to compress images

Use this pluginto speed up site

Use https:// on checkout page only

WooCommerce Essentials - ActionACTION

100 % of online shoppers hate 100% of popups100% of online shoppers love incentives

100 % of popups increase conversions*

Entrepreneur.com used pop-ups to increase sales by 162%, and subscriptions by 86 %.

Online shoppers expect an incentive- Use a Pop-Up to give them one.* pop-up work IF you offer the right incentive

Try these popup plugins

WooCommerce Essentials - OptimizationSALES

65%

65% of all sales are lost because of cart abandonment. Why?

• Checkout too complicated• Too slow• Not secured• Too Confusing

Losing customers at the checkout page feels like….

Accept credit cards on your site Simplify checkout page Recover lost customers

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CART ABANDONMENT

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www.ecommercemvp.com/blog

Contact