WOMEX – The World Music Expo
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Transcript of WOMEX – The World Music Expo
WOMEX – The World Music Expo
www.womex.com
How to make the best of your event attendance
Some notes for potential delegates
Acknowledged as the most international hub
of all professional music meetings
worldwide in general, and as the most
important annual meeting point for the world
music community in particular, the 2014
edition gathered 2,400 delegates and more
than 320 artists from 90 countries.
It offers... Photos by Jacob Crawfurd
Made in Berlin / Travelling through Europe / 20 Editions
…A bustling Trade Fair with 668 exhibiting companies from 47
countries at 280 stands, including numerous umbrella stands of
countries, regions, networks and other joint-venture structures
Photo by Eric Van Nieuwland (Stats: WOMEX 2014)
…More than 60 Showcase acts with more than 320 artists
from 40 countries on 7 stages, including the Atlantic
Connections stage
Photo by Jacob Crawfurd (Stats: WOMEX 2014)
…70 speakers and mentors from 26 countries in more than 20
Conference Sessions; a world & jazz focus plus a special
programme dedicated to global club music; Mentoring and South
African Speed-Dating
Photo by Jacob Crawfurd (Stats: WOMEX 2014)
…WOMEX Film Screenings presenting documentaries that portray music,
movements and history from across the world.
Photo: Journey to Jah film still
WOMEX Key Figures
(Stats: WOMEX 2014)
WOMEX Delegates by Region
(Stats: WOMEX 2014)
Some Key facts of
for live perfomance market in Germany
* Schengen country
* biggest Live Market in Europe
* different deals for concerts
* very decentralised market in terms of:
regional sectors, various relevant regions and media channels
besides Berlin as capital region
*live business set-up and strategy for Germany:
agent, pr-company, tools, pricing policy, tax and costs
*important festivals and music meeting e.g.
reeperbahn festival, eurosonic festival and more...
WOMEX delegates told us of 90 of these events per year that they attend...
…The celebratory
WOMEX Opening Concert
…The prestigious WOMEX Awards –
last year going to Mariza, Mário Lúcio
Sousa and top label Glitterbeat
Records
…The WOMEX Radio Studio for live
interviews and performances
Photos by Jacob Crawfurd
SHOWCASE ARTISTS at WOMEX 14 Santiago de Compostela...............
Ajinai (China) - Abavuki (South Africa) - Baloji (DR Congo/Belgium) - Batida (Angola/Portugal) - Bostich + Fussible from Nortec Collective (Mexico) - Calima (Spain) - Césaria Évora Orchestra (Cabo Verde) - Custódio Castelo (Portugal) - Davide Salvado (Spain) - Den Sorte Skole (Denmark) - DJ Marfox (Portugal) - Dreamers' Circus (Sweden/Denmark) - Driss El Maloumi (Morocco) - Džambo Aguševi Orchestra (FYR Macedonia) - Ed Motta (Brazil) - El Gusto Orchestra (Algeria/France) - Ester Rada (Israel) - Ethiocolor (Ethiopia) - Frank Yamma (Australia) - Geng Wak Long (Malaysia) - Germán Díaz – Método Cardiofónico (Spain) - Gjermund Larsen Trio (Norway) - Greg de Villanova (France) - Guayo Cedeño and Coco Bar (Honduras) - Ilkka Heinonen (Finland) - Isa GT (Colombia/UK) - Kareyce Fotso (Cameroon) - Korrontzi (Spain) - Kuenta i Tambu (Curacao/Netherlands) - La Chiva Gantiva (Colombia/Belgium) - La Yegros (Argentina) - Lleuwen (UK) - Lula Pena (Portugal) - Maarja Nuut (Estonia) - Madeeh (Malaysia) - Mariza (Portugal) - Maru Tarang (India/Australia) - Mayito Rivera and The Sons of Cuba (Cuba) - Noreum Machi (South Korea) - Orkesta Mendoza (USA) - Otava Yo (Russia) - Oum (Morocco/France) - Paolo Angeli (Italy/Spain) - Paulo Flores (Angola) - Raúl Rodríguez – Razón de Son (Spain) - Rebel Up! Soundclash (Belgium/the Netherlands) - Rura (UK) - Sékouba Bambino (Guinea-Conakry/France) - Sertanília (Brazil) - Söndörgő (Hungary) - Spiro (UK) - Tarabband (Iraq/Egypt/France/Sweden) - Tribu Baharú (Colombia) - Troker (Mexico) - Uxía (Spain) - Vołosi (Poland) - Zoobazar (Spain)
....and a remarkable Galician Opening Concert, curated by Xosé Manuel Budiño
http://www.womex.com/programme/showcase_festival
Your WOMEX attendance...
WOMEX is the best place to meet artists and music people
from all over the world.
Lennart Wretlind, Sweden, Spotify
The important thing about WOMEX is seeing how many
people are working for the same cause, encouraging music
cultures to get stronger, letting the world know about their
existence and richness, which is a mutual encouragement
to get on with the work! You really feel you are part of a
bigger movement, and your cultural identity counts.
Kirill Kuzmin, Tajikistan, Bactria Cultural Centre
Why Attend?
WOMEX is the most important trade show globally and the
attending South African emerging artists and independent
music companies are enabled to position themselves and
showcase their musical products at a festival that has the
potential to kick start their careers on an international level.
Renneth Tshisikule, South Africa, IMEXSA
My key objective in attending WOMEX was to make
international contacts in all aspects of the music business.
We wanted to make inroads in the international touring
scene and it's the perfect place to do that.
April Verch, Canada – WOMEX 13 Showcase artist
Why Attend?
Different Trade Fairs, Expos, Performing Arts Markets,
Showcases & Conferences:
Find out about what they do and what they offer you.
Is their focus on:
* the live sector, publishing, digital, new technology...?
* a specific country, region or genre...?
WOMEX delegates told us of 90 of these events per year that they attend...
Purpose of Trade Fairs
* Networking
* Relationships
* Trends and Innovations
* Business contacts and details (commercial or cultural)
* Education
...and...
Purpose of Trade Fairs
* Creative opportunity
* PR opportunities
* Confidence and presentation skills
* Consensus
* Opportunity: for you <> for your potential partners
and
Performing Arts Markets
* give visibility to our sector presence: cultural / economic / moral
* confirm – and contribute to – global creative diversity
Focus...
* Plan
* Potential
* Preparation
* Promotion
* Presentation
* Participation
* Analysis
* Follow-up
Photo by Eric van Nieuwland
Plan & Think
Step 1 – Identify your goals
This is an investment in time, money & opportunity.
What is your return on investment?
* In terms of (just) money?
* In the ‘long-term’, in terms of career or PR?
Why are you attending, and what do you want?
Plan & Think
Photo by Jacob Crawfurd
Step 2 – Analyse your situation
Do you have upcoming releases, projects, tours?
Plan & Think
Photo by Jacob Crawfurd
Step 3 – Analyse the Trade Fair
Focus: What is the Trade Fair doing for you?
Plan & Think
Photo by Yannis Psathas
Step 4 – Analyse your network
Are you looking for business partners in specific countries or regions?
Specific areas of expertise?
Reality and Research
Don’t be obsessed with having a showcase performance if you aren’t ready, and don’t know the market
It may be a better investment to attend an event to learn, observe, evaluate.....do the research!
Preparation
Working schedules:
Check deadlines for registration rates, showcase & conference proposals and advertisements
Seek additional support:
Is there any music export body or other source of funding in your country?
Do they provide any opportunities for support?
Travel & Accommodation:
Book your hotel and flights (need a visa?)
Check event website for useful hints and potential discounts
Promotion
Photo by Yannis Psathas
Prepare print material, CDs, flyers, brochures, business cards. Be different! But be aware of their excess baggage
Is your website up-to-date? Email address? Contacts?
Advertise in the WOMEX Guide / inserts in the delegate bags
Publish your Trade Fair participation on
your website, in your newsletter, write
a press release and distribute to
relevant media and blogs
Promotion
Inform your network / press / customers / social media (e.g. Facebook, Twitter, Tumblr, your own personal blog) Make use of an event's communications channels (e.g. WOMEX's virtualWOMEX platform) Communicate!! Could you take part in a conference panel? Will you apply for an artist showcase? If so: check deadlines and procedure! Go to the www.womex.com homepage and click on the Take Part tab
Meeting Schedules
Check the 'Who is coming' list on the website or use virtualWOMEX to find potential business partners Match Conference and Networking schedules to fit your meeting timetable Contact people to set up meetings (!send your mobile number!) Send some info about your product / project / company / profile
Meeting Schedules
Make sure you are talking to the right person Bring small promo packages for different interests / samplers Bring lots of business cards; and make notes on business cards received so that you remember people whom you have met Don't annoy people by being too pushy Learn to take 'no' for an answer
Input, Context, Consensus
Photo by Jacob Crawfurd
Find out: Visit Conference sessions: hear what is going on in the music industry Take part in Speed-Dating, Matchmaking or Mentoring sessions: meet potential business partners Attend Receptions: meet other delegates in a relaxed atmosphere Don't miss the Showcases: hear the latest talent and be inspired
Why?
Be on time, and respect other people's schedules
Take notes, and take pictures
Don't push your material
Take time to browse, and don't forget to eat, drink and
get some fresh air
Make sure you know the most important vocabulary in
english to present yourself and your project
Follow Up
Email follow-up:
* Send an email the following week with more detailed info,
to summarise the meeting or just to say 'thank you'
* Also follow up unsuccessful contacts
* Keep promises & follow-up on ideas
Analyse:
* What was your direct result? * What is the potential result?
* Were there any problems? * Is there room for improvement?
WOMEX is a production of Piranha Arts AG, which also produces:
AME - Atlantic Music Expo Classical:NEXT 7 - 9 April 2015 20 - 23 May 2015
Praia, Republic of Cabo Verde Rotterdam, Netherlands
www.atlanticmusicexpo.com www.classicalnext.com
Sound of the Xity Porto Musical 28 April - 3 May 2015 4 – 7 February 2015
Beijing, China Recife, Brazil
www.sxity.com www.portomusical.com
WOMEX Sister Events
Contacts
Piranha Arts AG
Kreuzbergstr. 30
10965 Berlin
Germany
www.womex.com
www.twitter.com/womex
www.facebook.com/worldmusicexpo
phone: +49 30 318 614 30
fax: +49 30 318 614 10
Photo by Jacob Crawfurd
www.womex.com
WOMEX 15 Hungary 21st edition: 21-25 October 2015
Photo by Jacob Crawfurd, Eric Van Nieuwland & Yannis Psathas