SCAE WONDERFUL COFFEE

COPENHAGEN 2008

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WOMEN’S ROLES IN NURTURING

QUALITY FROM SEED TO CUP

80026012Carlos Henrique Jorge Brando

Denmark, June 21st 2008

THE ROLE OF WOMEN IN THE

BRAZILIAN COFFEE CHAIN

Brazil today:

•World’s largest producer

•World’s largest exporter

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•World’s second largest consumer

• 1,500 roasting companies

• 2,500 coffee brands

•Domestic consumption of coffee: 18

million bags

A VERY DYNAMIC VALUE CHAIN

BUT...

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BUT...

WHERE ARE THE WOMEN?

WOMEN’S PARTICIPATION IN THE COFFEE

CHAIN ENTITIES AND ASSOCIATIONS

• Production

- CNC (Coffee Growers’ Council)

Board Members: 10 (all men)

Members: 20 largest coffee cooperatives (40.000 growers) ~_

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(40.000 growers)

- CNA (Coffee Growers’ Federation)

Board Members: 27 Presidents (all men) /27 Vice-presidents (1 woman)

Members: More than 1 million growers

THERE IS NO TRADITION OF WOMEN OWNING LAND IN BRAZIL

WOMEN’S PARTICIPATION IN THE COFFEE

CHAIN ENTITIES AND ASSOCIATIONS

• Exports

- CECAFE (Coffee Exporters’ Council)

Board Members: 28 (all men)

Members: 147 exporting companies

8 run by women – small-size exporters

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• Roasting Sector

- ABIC (Brazilian Coffee Roasters’ Association)

Board / Management: 12 (all men)

Advisory Council: 48 members (2 women)

Members: 1636 roasting companies

404 have women in the Board

(misleading!)

WOMEN’S PARTICIPATION IN THE COFFEE

CHAIN ENTITIES AND ASSOCIATIONS

• Soluble Sector

- ABICS (Brazilian Soluble Industry Association)

Board Members: 15 (all men)

Members: 4 companies (all run by men)

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Members: 4 companies (all run by men)

WOMEN THEN

• XIX and XX Centuries:

- Immigrants → harvest

- Supporting roles

- A few land owners (heirs)

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WOMEN NOW

Field Work → Harvesting → Processing → Exports25%

Women

~_ 20 – 30%

Women

0% 5%

Women

* Baristas: women well represented

THE BARISTA SEGMENT IN BRAZIL

• New / trendy / rapidly growing

•Women are the majority

• Brazilian Barista Championship

(7 championships → women

baristas won five 1st places)

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baristas won five 1st places)

• Sílvia Magalhães / Isabela

Raposeiras

• Barista training course

- SENAC

- Since 2003

- 12 groups / year, 60% women

CASE STUDY: MIRANDA SISTERS

• Roasting company Café PadreVictor

• Founded in 1973

• In Três Pontas – Brazil’s largest coffee producing municipality

• Sisters were 18, 16 and 14 years old when founded

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years old when founded

• Roasting / grinding / packing / distribution

• 40 employees / 3,000 clients in 200 cities

• 2007: Brazil’s best gourmet coffee

• One of the only roasting companies in Brazil totally run by women

CASE STUDY: SERRA DA GRAMA COFFEE

• Roasting company founded in 1973

•Mariângela T. Francisco took over the company in 1993

• Only director at the company

• Only manager at one of the farms

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• Only manager at one of the farms (350,000 coffee trees)

• 1993: 400 bags roasted / month2008: 3,000 bags roasted / month

• 46 employees

• 8 products sold to clients in 70 cities

• Illycaffè supplier

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LET’S WORK FOR WOMEN

TO BE MORE

REPRESENTED IN THE

WORLDWIDE COFFEE

BUSINESS

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THANK YOU!