Women With Know How E- Magazine September 2011 Issue

8/4/2019 Women With Know How E- Magazine September 2011 Issue

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Violeta MoseExecutive Director Latin America

Womens Associatio

Are You ReadFor SomFootbal

Cheat Day

s Half-Baked

September 2011


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From the publisherDear Readers,

On Monday, August 22, I attended the Womens

Equality Day Celebration which celebrates the Wom-ens Rights Movement. The program had a wonderfulgroup of panelists speaking on womens issues in thepolitical arena, health, and legal issues on elder careand more.What really struck me is the fact we have very fewwomen in ofce here in Mecklenburg County. Weneed more women to run for ofce in order for ourvoices to be heard on the issues of equal pay andpromoting the needs for women in the work place

and small business. I would like to encourage all ofmy readers to get more involved in local government.As business owners lets support each other and dobusiness amoungst each other. This enables us tohave the funds to run for ofce.A good way to start is get involved with the Mecklen-burg County Womens Advisory Board. Their missionis to recommend ways to work toward the bettermentof women in education, employment, family, commu-nity, health, law, nance and social services to work

collaboratively with other organizations and to providecommunity leadership opportunities by initiating andpromoting programs designed to serve the needs ofwomen.

Another topic that is male dominated- Football.I have published this article before, but have beenasked to run it again. This article helps you under-stand the basics of the game so you can watch withyour signicant other and peers and enjoy game daybetter.

Our new media kit is now available. Just email me [email protected] to receive one. Now is agreat time to start advertising for the holidays. We willbe having a year end special so contact us now.

Have a great month!Mimi

Mimi ZelmanPUBLISHER


3/463 www.womenwithknowhow.com SEPTEMBER 2011

Publisher/President

Mimi L. Zelman

[email protected]

Vice President Marketing

Wendy [email protected]

Design and Page Production

Dustin ShoresChristina de Castroof eSplash Marketing

Contributing Writers

Mary Elizabeth MurphyRobyn CriggerAmy WhathmanApril Oliver

Cover Photography

by Dustin Shores Photography

For more advertising information

call Mimi at 704-491-1207or email her at:

[email protected]

Copyright 2011

Content

COVER

Violeta MoserExecutive Director Latin AmericanWomens Association

30

PROFESSIONAL SPOTLIGHT

Wendy WhitehurstCustom Marketing Solutions, Inc.

8

Are You ReadyFor Some Football?

4

Chew Before Swallowing14

The Hundredth Monkey16

Costs Keep Going UpAre You Prepared?

20

Women: What Are We Doing ToOurselves?

22

Practical Home Staging Advice24

Cheat Day is Half-Baked28The Unsewable Button34

Set the Stage for SimpleSummer Entertaining

36


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Are You Ready

For Some

Football?

Connect and Grow With Women In Our Community

This article is for the women out there, who have a

signicant other, and with the basics can, join them andwatch football.

Can you really enjoy football if you dont understand everyrule, know what every position does, or memorize everyteams statistics?

Of course you canif you just understand some of thebasics.

By Mimi Zelman


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Starting the Game

Before each game, the captainsfrom each team and the refereemeet at the center of the eld forthe coin toss. The winner of the coin toss hasthe option of starting the game by

kicking the ball to the other teamor receiving the kickoff from theother team. The game begins when one ofthe teams kicks off to the other. The receiving team must catchthe ball and try to advance it as farforward toward the kicking team aspossible. The play ends when the playerwith the ball is knocked to the

ground (tackled), runs out ofbounds, or makes it all the wayto the kicking teams end zone(touchdown). The spot where the kick returnerwas tackled becomes the line ofscrimmage. The line of scrimmageis a term for the place the ball isspotted before a play is run. Once this starting point is estab-lished, the offensive squad of thereceiving team will come in and try

to move the ball toward the oppo-sitions end zone.

Offense

The offense is the team that haspossession of the ball and is tryingto score by moving the footballdown the eld towards the endzone. There are two ways to movethe football: running or passing.

The offensive team has four at-tempts, or chances, to move theball ten yards. These attempts arecalled downs. Once the ball hasmoved ten yards or more from thestarting point of play, the team getsfour new downs to try to move theball another ten yards. If the balldoesnt move ten yards forward infour downs, the other team gets

possession of the ball (the offensealso has the option of kicking punting the ball to the other teamon the fourth down).

There are two ways to score pointswhile on the offensive side of theball. One is to kick the ball through

the goal posts at the back of theother teams end zone, which iscalled a eld goal, and the otheris to run or throw the ball into theend zone, which is called a touch-down. A eld goal is worth threepoints and a touchdown is worth6 points. Immediately following atouchdown, the team gets to at-tempt a kick for an extra point. Thisis similar to a very short eld goal.Following the kick, the posses-

sion of the ball moves to the otherteam.

The offensive team

has several players in

different key

positions:

QuarterbackThe quarterback is the team leaderwho really gets the offense moving.He is the only player that touchesthe ball on every offensive play,regardless of running or passingstrategy. He throws the ball for apass or hands it off for a runningplay. Sometimes the quarterbackwill even run with the ball himself.Quarterbacks dont have to be

large, but most have magnetic per-sonalities and display clear leader-ship qualities.

Wide Receiver

This position is mostly used tocatch passes from the quarter-back. They dont need to be big,

but they denitely need to be fast.Jerry Rice is probably one of themost famous wide receivers infootball and he could certainlyteach the energizer bunny a thingor two about staying power.

Running Back

Its a dangerous job, but someonehas do it! Running backs take thehand off from the quarterback andrun as far as they can before get-ting tackled by the thugs on theother teams defense. Their goalis to gain yardage and they take abeating doing it.

Full Back

These guys are crucial to a goodrunning game. They can run like arunning back, or block for the run-ning back, giving him a chance toget further down the eld. Just likethe running back, these guys takea pounding.

Tight End

To clear up a common femalemisperception, this position hasnothing to do with the t of theuniform. Tight ends are multital-ented players who block, catchpasses and provide protection forthe quarterback.

Offensive Line

There are usually ve players onthe offensive line. The typical offen-sive line has a center in the middlewho hands the ball through hislegs to the quarterback at the startof each play. There are two guards,one on each side of the center, andtwo tackles who play on the outeredges of the offensive line and areusually the biggest players. The

www.womenwithknowhow.com SEPTEMBER 2011


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offensive lines mission is to blockfor the running back on a runningplay or protect the quarterbackfrom the defense on a passingplay. These are the big guys on theoffensive team who usually weighin at around 300 pounds.

Learn the NFLnumbering system.

1-9 Quarterbacks and Kickers, 10-19 Quarterbacks, Receivers, andKickers, 20-49 Running Backs andDefensive Backs, 50-59 Centersand Linebackers, 60-79 DefensiveLinemen and Offensive Linemen,80-89 Receivers and Tight Ends,

90-99 Defensive Linemen andLinebackers

Learn the basics of

the game.

Each team has a goal to defendand one where they score points.

They have to get at least 10 yardsin four downs to advance down theeld toward the other teams goal.If they cannot obtain the 10 yardsin 3 tries, they must either try onemore play or puntthe ball to the other team andthen they must defend their goal.

There are four quarters in eachgame lasting 15 minutes. Scoresare obtained either by making atouchdown with an extra point or atwo-point conversion for a TD (6 +

1 or 2), a eld goal (3), and a safety(2 - where the opposing team tack-les you in your own end zone - thepoints go to them).

The Offense - The Very

Basics

The Offense consists of the line-

men, running back, receivers, tightend, and the quarterback. Thereare two basic types of plays: therun and the pass. There are twoterms that are commonly usedwhen discussing the running play.

The Draw where the quarterbackdrops back like he is going to pass

and instead hands the ball off tothe running back. The other termis called the Quarterback Sneakwhere the quarterback fakes aplay then falls forward to obtain asmall amount of yardage. Termsoften mentioned when discussingpassing are the slant pass wherea receiver takes two steps forwardthen cuts across the eld. Theother is the play action pass wherethe quarterback fakes a handoff to

a running back and then passesthe ball instead.

The Defense - The

Basics

There are two basic schemes fordefense which are 3-4 Scheme - 3down linemen and 4 linebackerson the line with 2 cornerbacks on

each side of the eld to cover widereceivers and there are 2 safetiesand their position depends on thepass they are covering. The 4-3Scheme - Involves 4 down line-man and 3 linebackers in the front,behind the line there are 2 cornerbacks to cover wide receivers and2 safeties whose position dependson the pass coverage. A team willeither be a 3-4 or a 4-3 defense.

There are four main types of defen-sive plays. The rush is where thedefense reads the play and pushespass the line to stop or sack thequarterback to stop the pass orthe run. The Blitz is where a spe-cic defensive player will head fora quarterback sack to disrupt theplay and rhythm. Man-to-man de-fense is where when every receiver

is covered. Finally, Zone defense iswhere defensive players are re-sponsible for a specic area of theeld for pass coverage.

Special TeamsSpecial teams are the part of theteam that returns kick offs and

punts. Some players on specialteams will also play on the defenseor the offense.

PenaltiesThe Most Common Holding- whena player keeps another from ad-vancing by holding on to him.

Personal Foul - usually ghting

False Start- (offensive call) some-one on the line moves before theball is snapped or in motion /Encroachment (same but for thedefense).

Roughing the kicker or Quarter-back

Unnecessary Roughness- calledfor late hits, ying elbows,

Delay of Game- the quarterbackdoes not start the play before theplay clock runs out

Face Mask or hands to the face - aplayer is not allowed to touch theface or pull on the facemask

Horse Collar - a defensive playercannot pull another player down bythe collar of his pads.

Pass Interference - offense ordefense cannot touch or push offeach other prior to the ball beingcaught

Illegal block to the back - a playercannot be blocked from behind

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The FieldA football eld is 100 yards (300feet) long. The middle of the eld ismarked with a 50, and the num-bers go down toward each end.

The end is called the end zone.Each end zone belongs to one ofthe teams that are playing. In fact,

that whole side of the eld, from 50down to 0, belongs to that team.

A goal post, which looks like theletter U, is mounted on each goalline. The lines on the sides of theeld, or the side lines, are out ofbounds.

DownsWhen a team rst gets the ball,they get four tries (downs) to move

the ball ten yards. They can do thiseither by passing or running withthe ball. Eleven players are trying tostop this from happening.

1st and tenOn rst down, everybody is opti-mistic and ten yards doesnt seemall that far. The quarterback (theguy who gets ball rst) may decideto throw the ball to someone (a re-ceiver) a few yards down the eld.

If the guy catches it, great! If not,you have 2nd down and still 10yards to go, or 2nd and ten.

4th and tenIf the team fails to go ten yards inthree plays, then 4th down comesup. The team now has a choice.

They can kick it to the other sideof the eld (punt), try for a eldgoal, or try to go the rest of the tenyards for a new set of tries (rstdown).Getting rst downs is very impor-tant, because that is how you keeppossession (allowing your teamto score), moving the ball towardsthe other teams end zone so youcan score. The game is playedfor four 15-minute quarters. Thegame clock stops a lot, and thereis a 15-minute half time, so gamesusually last about three hours.

How to Score TouchdownsPlayers try to cross the goal lineleading into the end zone to get atouchdown. Touchdowns are worthsix points. A touchdown can bescored either by a player runningwith the ball across the goal line

or by catching the ball in the endzone.

The Point AfterFollowing each touchdown, theball is placed on the 20-yard line,and the kicker tries to kick theball through the goal posts. This

is called the point after, and thekicker usually makes it.

Field GoalA eld goal is worth 3 points. Theball is placed at the appropriatespot where the kicker then kicksthe ball through the goal posts. Aeld goal is usually attempted on a4TH down.

I hope this helps those of you whowant to watch football understandit better.When you do, its a great way tospend a Sunday afternoon (orMonday evening)

With friends and loved ones.W

Mimi ZelmanPublisherWomen With Know How



8/468

How did you get started in this

business?

Custom Marketing Solutionswas created in April 1996 after Iworked for three years with TimeLife Custom Publishing. Fifteenyears ago, remote employees werenon-existent. When our family wastransferred back to Charlotte from

Alexandria, VA I had to form CMS,Inc. and work as an independentcontractor to remain active with

Time Life. In our 15th Anniversary,CMS, Inc has taken a different paththan when formed in 1996 work-ing primarily with local rather thannational clients.

What is your background-what

were you doing before this busi-ness?

I graduated from UNC Chapel Hilland went on to get my MBA atQueens in Charlotte, NC. Whileobtaining my degrees, I workedin retail. Upon graduating fromQueens, my family moved to Alex-andria, VA where I began working

for Time Life. I have publishingexperience from custom publishedbooks for clients like PamperedChef, Coleman, Longaberger,USPS and magazines for Thom-asville Furniture, Lexington HomeBrands and the May Companyto slight customization of a bookfor companies like Liz Claiborne,

American Express, and AAA aswell as customizing other printedproducts such as a calendar forStaples to use as a business solu-tions incentive and note cards asa gift with purchase for Parisian de-partment stores to heighten aware-ness during breast cancer aware-ness month. Most of this wasthrough CMS, Inc. working withmajor publishers like Time Life or

Hearst Corporation as a resource.

What is a good early story about

your business?

My business today is different thanit was from 1996 to 2003. Dur-ing this time I focused on publish-ing and utilizing printed productsas incentives for corporations to

enhance their own marketing pro-grams. In 2003 Hearst Corpora-tion closed their custom publishingdivision due to revenue not match-ing goalswe were producing $20million at the time, but when youhave divisions like Oprah Maga-zine, $20 million equates to pen-nies. This is where my company

took a turn to a more strategicmarketing rm. I was approachedby Business Leader Magazine whowas launching in Charlotte, NC andI became an Independent Pub-lisher. I soon took over the Triadas well. Hosting events, speakingat monthly breakfast meetings andmeeting CEOs and Presidents oflocal companies was an invalu-able experience. The contacts I

made and still have today cata-pulted CMS, Inc. to another level.When Business Leader movedtheir operations to the Philip-pines a year later and dissolvedlocal Publisher positions acrossthe company, I reached out to thecontacts I made. Within two hoursI had 6 potential client meetingsthat ranged from business devel-

PROFESSIONALSPOTLIGHT

Wendy WhitehurstCustom Marketing Solutions, Inc.By Mimi Zelman

Connect and Grow With Women In Our Community


9/46TM9

opment, gaining exposure for theirbusiness, connecting executives toother executives, event planningall kinds of various needs. I ob-tained four clients right away thatincluded Direct Print Imaging whoI nominated for the Fast 50 Awardthrough Business Journal which

they won and also helped them tapinto the private school and collegemarket locally by connecting themwith the leadership of the schools.

Additional clients were added,some monthly clients, some just ona project basis. The business stillfocuses on strategyexposure,social media, events, sales coach-ing, business analysis and overall,connections to grow your busi-ness.

Is there a customer experience

you are most proud of?

One of my current clients, Cor-nerstone Financial Partners is asuccess story. They have beenfeatured in local publications adozen times since November; havewon a half dozen awards sinceNovember, a newly design web

site has been launched and weare currently working on improv-ing the brand by redesigning theirlogo. The partners say that theyhave not received the exposure Ihave brought to them since No-vember over the entire course oftheir existence when formed in2001. This summer I also had thepleasure of working with Dell Curryand the Ada Jenkins Center tomarket the Curry Celebrity Classic.

CMS, Inc. was up against threeother rms that are much, muchlarger. After presenting what Icould bring to the table (Jim Szokeas the spokesperson, free pressin three local publications as wellas the additional paid exposure Ihad planned) they chose CustomMarketing Solutions hands down. Ihave since been told that they got

their moneys worth and then somewith me. That made me happy. Ialways want to exceed expecta-tions.

Do you do any charity or non prot

work?

I have a company that operatesnot for prot called Not JustShopping. It was formed in 2001and has been active with 8 to10 events up to 2009. I have anetwork of about 400 vendors thatparticipate in events and donatea portion of their proceeds to thedesignated charity. There aretypically 20-40 vendors per event.

They each pay a fee to participate.The entire fee, except table rental

and insurance, is donated to thecharity. Our main venues were theWachovia Atrium and the Harris Y.In 2009 the Y decided to changetheir policy for hosting events in thecommon areas of the Y (includingtheir own events). Insurance for

just holding events at the Atriumwas not feasible if donations weregoing to be worthwhile to the char-ity. I would love to have Not Just

Shopping become active again,but need high trafc venues that

are willing to partner to publicizeevents. Donations could go tothe charity of that venues choice.

The Y partnership was perfect forus. If anyone can help nail downa couple venues that would part-ner with Not Just Shopping to getthese events going again, please

contact me.

Who are some of your most no-

table clients?

Some of my early clients includednational clients because of thenature of the business and in-cluded American Express, Wyeth-Lederle, Liz Claiborne, Discovery

Toys, Staples and others. As thestrategic business formed after my

tenure as Publisher the businessbecame localized. I absolutely loverelationship building and visitingmy clients face to face. E-Mail isgreat, but nothing beats an in per-son meeting. Local clients includeCornerstone Financial Partners,Sabrina Winters PLCC, Tweet MyJobs, Direct Print Imaging, AllianceBenet Group, Blair Bohle andWhitsitt, Fogle Insurance Group,

Ada Jenkins Center (non-prot),and others.



10/4610 Connect and Grow With Women In Our Community

Wendy WhitehurstCustom Marketing Solutions, IncCharlotte, NCwendy@custommarketingsolutionsinc.co704.544.1151www.custommarketingsolutions.com

What would you most like the

reader to know about your journey

in business?Dont ever force your path. Variouslife changes have created the pathfor my business. A move to Alex-andria, VA after obtaining my MBAand temping for Time Life which

lead to a permanent position in thecustom publishing division startedmy career. I was an Economicsmajor with an MBA with a concen-tration in nance. My plan was togo to work with Arthur Andersenconsulting or become an Economic

Analyst with the CIA. I was temp-ing while interviewing. A careerin Publishing was not planned. Istarted my own company when Imoved back to NC and could notremain an employee with TimeLife. I needed to utilize additionalresources when client needs could

not be met by exclusively utilizingTime Life Books so I began work-ing with all of the major publishers.I evolved into custom publishedmagazines when an executive with

Time Life moved to Hearst. HearstCustom Publishing dissolved and Iwas approached to become Pub-

lisher of a magazine. I truly thoughtthat would be my career. WhenBusiness Leaders operationsmoved to the Philippines, I wastaken to the path that lead CMS tothe company it is today. Just fol-lowing life changes and going withit. Of course there was strategyand making good decisions alongthe way, but nothing was forced orout of desperationit just evolved.

I have been very fortunate.W


11/465www.womenwithknowhow.com AUGUST 2011



Rita Miles, Charlotte SEEN, LLC

637 McNinch Street

Charlotte, NC 28208

FOR IMMEDIATE RELEASE

As a valued member of the Charlotte community, we want to start by saying thank for your support ofCharlotte SEEN and all of our business endeavors. As you know, there are two fashion weeks takingplace this year September 19-24, 2011.

Charlotte Seen Fashion Week is a brand owned by Charlotte Seen and the runway shows will betaken place at Gateway Village located 800 West Trade Street.

Charlotte NC Fashion Week is a brand owned by PLITZ Fashion Marketing and the runway shows willbe taken place at Epic Centre located 210 West Trade Street.

Charlotte has grown and expanded in the fashion industry and with the citys help, and the help ofmany business owners, Charlotte is being recognized as the home of many designers, well-knownboutiques and one-of-a-kind fashion events. But like any industry, the fashion seen in Charlotte hasgrown and Charlotte SEEN has opened up to bring new avenues for designers, boutiques, salons,

models and the fashion-forward thinkers in the often forgotten South to BE SEEN and explore theirpassion.

Charlotte SEEN is currently experiencing some backlash for having reached out to bring more fashion,more creativity and more awareness to the city that we call home. We would like to thank you for yourcontinuous support of Charlotte SEEN and both productions Charlotte Seen Fashion Week and Char-lotte NC Fashion Week as we continue to bring fashion-forward events to the city and region aroundus.

For more information about Charlotte SEEN or Elevate Lifestyle, please visit www.charlotteseen.comandwww.elevatelifestyle.comFor more information about Charlotte Fashion Week, please visit www.charlotteseenfashionweek.com.



Im sure you have heard of or if even have read the

books about why the French stay skinny even though

they eat foods in heavy cream sauces, butter and

then have those wonderful desserts. It could havesomething to do with their mindful eating practices.

The French are known for savoring and enjoying theirmeals for up to two hours. Meal times are enjoyable,social and slow. This practice allows the body to re-ceive and acknowledge that it is being fed and allowsthe brain to signal when you are full. We, however,are a very distracted society of eaters. We eat whileworking, reading, talking, watching television anddriving and swallow our food practically whole. Onaverage we chew each bite only eight times. Its nowonder that many people have digestive problems.

When it comes to increased health, its not just whatwe eat but how we eat. Digestion actually begins inthe mouth, where contact with our teeth and diges-tive enzymes in our saliva break down food. But these

days most of us rush through the whole eating experi-ence, barely acknowledging what were putting in ourmouths.

There are many great reasons to slow down and chewyour food.Saliva breaks down food into simple sugars, creatinga sweet taste. The more we chew, the sweeter ourfood becomes, so we dont crave those after-mealsweets.Chewing reduces digestive distress and improves

assimilation, allowing our bodies to absorb maximumnutrition from each bite of food.More chewing produces more endorphins, the brainchemicals responsible for creating good feelings.Its also helpful for weight loss, because when we arechewing well, we are more apt to notice when we arefull.In fact, chewing can promote increased circulation,enhanced immunity, increased energy and endurance,as well as improve skin health and stabilize weight.

Chew BeforeSwallowing

WELLNESS

By Vickie Bunzey

I have made it a rule to give every tooth of mine a chance, andwhen I eat, to chew every bite thirty-two times. To this rule I owemuch of my success in life.-William Gladstone



Vickie BunzeyCertifed Holistic Health CoachDirector, Renew Weight Losswww.RenewWeightLoss.comwww.YourBalancedHealthstyle.comwww.SimpleWholeFoodNutrition.com704-708-4437704-995-1951 Cell

Taking time with a meal, beginning with chewing, al-lows for enjoyment of the whole experience of eating:the smells, avors and textures. It helps us to givethanks, to show appreciation for the abundance in ourlives and to develop patience and self-control.

The power of chewing is so great that there are storiesof concentration camp survivors who, when others

could not, made it through with very little food bychewing their meager rations up to 300 times per biteof food. For most of us 300 chews is a daunting andunrealistic goal. However, you can experience the ben-ets of chewing by increasing to 30 chews per bite.

Try it and see how you feel.

Try eating without the TV, computer, smart phone,newspaper or noisy company. Instead just pay at-tention to the food and to how you are breathing andchewing.

This kind of quiet can be disconcerting at rst, since

we are used to a steady stream of advertising, news,media, email and demands from others. But as youcreate a new habit, you will begin to appreciate eatingwithout rushing. You have to eat every daywhy not

learn to savor and enjoy it?W

For more nutritional and weight loss information, Vickiemay be contacted through:



Theres a story that goes like this.... Its

the story of Japanese scientists who

provided sweet potatoes for the macaque

monkey on Koshima Island back in 1952.The monkeys liked the potatoes, but not the dirton them. One young, female monkey discoveredthat the dirt could be removed by washing it ina nearby stream. She taught this to her mother.Over a period of time, more and more younger

monkeys began washing potatoes before eat-ing them. Between 1952 and 1958 most of theyounger monkeys learned to wash the dirt fromthe sweet potatoes to make them more palat-able. Many of the older monkeys continuedto eat the dirty potatoes. Only the adults whoimitated their children learned this social im-provement. Then in the autumn of 1958, thoughthe exact number is not certain, 99 monkeyswere washing the potatoes. And then 100 mon-

keys. By the next day, all the monkeys on theisland thousands of them - were washing theirpotatoes. The added power of this hundredthmonkey somehow created an ideological break-through.

Thus, the 100th Monkey Principle.What does it take for an idea to gain tractionin your company? Are you one of the individu-als who sets the curve with new and innovative

ideas? Or are you one the laggers that waits untiljust about everyone else has gotten on boardbefore making a move? We nd that with theHundredth Monkey Principle that there comes atime when critical mass is achieved and growthaccelerates. But it takes sustained effort to puta change in place and continued support whenthe surrounding environment does its best tomaintain status quo. To keep things as they are.

To remain in place.With the state of the world shifting so rapidlyaround us, we need to be able to change with it.This is the only way you and your organizationwill continue to grow and prosper. A changingenvironment is now a constant and yet, changeis never easy. We can relate this to any numberof initiatives that may be happening at your orga-nization, but since Im in Learning and Develop-ment, I see it time and time again in many of theorganizations that we work with.

When a participant is in a training class, theyare engaged and actively involved with the otherparticipants, the facilitator, the group exercisesetc. They pick up tools and techniques thatcan be useful and applied to their jobs. As theyare applying some of the concepts they havelearned, they might even think to themselves,This is great! Im going to take this back to theofce and try it out. Yet, once they are back in

The HundredthMonkey

CAREER

By Amy WarthamDirector o Corporate Training



their ofce, they automatically revert back to thetried and true methods and processes that theyhave relied upon in the past.We have to keep in mind that change is not anevent, its a process. Its knowing where you aretoday, making the necessary change for im-provement, maintaining and supporting the mo-mentum for the change which eventually leads

you to where you want to be.To make change initiatives successful and sus-tainable here are some specic things that needto take place:

Create a sense of necessity.Create a clear vision. People want to know whythey are doing the things they are. Be able toprovide your employees with solid reasons ofwhy the change is taking place and why it will

create marked improvements in your organiza-tion. Let them know, If you do X, then Y will hap-

pen and heres the benet to you.

Create buy-in. Change programs, no matterhow detailed or sophisticated, are always des-tined to fail, unless and until organizations rec-ognize that sustainable and long-term changeonly comes from engaging the whole of theirworkforce in the desired outcome. This begins at

the top and needs to built into every layer of theorganization. If the hourly workers see the CEOdoing the same activity that they are then thechange will be more readily adopted and ac-cepted.

Create enthusiasm. You have to have passionand optimism for the new change that you wantto create. This enthusiasm creates endorphinsin your body that are essential for change. In her

landmark research on endorphins, Candace Pertfound that endorphins are largely responsible



Amy WarthamDirector o Corporate Training UNC CharlotteExtended Academic Programs8701 Mallard Creek RoadCharlotte, NC 28262Oce: 704-687-8723Cell: [email protected]://continuinged.uncc.edu/corporate

for how you learn, change and retain memory.The best way to make endorphins is throughreal, honest connections with people. It usedto be thought that the runners high or sex pro-duced the most endorphins in the body. Whatscientists now nd is that intimacy, genuinecommunication and inspiration produce far

greater amounts of endorphins. They give aperson heart and meaning and the enthusi-asm for change.

Create sustainable and measurable

results. How will you know if youve success-fully changed unless you measure the results?Are you trying to change a process that im-proves delivery time which ultimately impactscustomer service and your repeat business?

Are you trying to reduce your employee turn-over? When you are able to see where youwere and now, where you are and be ablequantify those results, you will achieve a

sense of unparalleled satisfaction.

Just like the monkeys changing their habitsto include washing their food before they ateit, you too may have to change your habits inorder to improve your organization. Dont belike to older monkeys and wait until everyone

else is doing it go out and make the changehappen on your own terms.W


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Many people have likely experiencedsticker shock this year as prices in-creased signicantly at the gas pumpand the grocery store. Consumers have nochoice but to pay up, but rising costs can be abig challenge during retirement. Future retireeswill be forced to dig deeper into their savings tomaintain their desired lifestyle, or may have to

simply cut back in order to make ends meet.

The recent uptick in the cost of living is a remind-er that life gets more expensive over time. Thisis important to keep in mind as you plan for yourretirement. For retirees who are in good health,life after leaving the workforce could extend onfor two or three decades.

Adjust your goals accordingly

If you anticipate a lengthy retirement, it is im-portant to recognize that the loss of purchasingpower will be one of the most critical risks toovercome. Even if the annual cost of living av-erage increases at a modest rate of 3 percentduring your retirement, your living expenses willtheoretically double in less than 25 years.

Many preparing for retirement make the mistake

of assuming that the income they will need tomeet their living expenses in the rst year of re-tirement will be consistent throughout their lives.To determine a more precise estimate, you mustinate your income need each year. For exam-ple, if you estimated a retirement income need of$50,000 per year for 30 years that would indi-cate total anticipated spending of $1,500,000.But if you assume that ination will boost living

costs by 3 percent per year (from the rst yearsincome need of $50,000), the total income re-quired would actually be more than $2,375,000.

A tiered approach to managing moneyThe reality of purchasing power risk is oppositeof what many expect to happen with their portfo-lio in retirement. Typically, retirees tend to keepmoney invested in relatively safe vehicles suchas FDIC-protected savings accounts and xed

income investments such as Treasury securities.

Although you may retire from work, you cantretire from investing. Due to the consistentlyincreased cost of living, simply putting all of yourmoney into xed income investments and livingoff of it isnt the answer. Over time, youll discoverthat the income generated is not keeping up withination.

Costs Keep

Going UpAre You Prepared?

FINANCE

By April M. OliverCFP CERTIFIED FINANCIAL

PLANNER



April Oliver, CFPCERTIFIED FINANCIAL PLANNER practi-tionerAdvisor is licensed/registered to do business withU.S. residents only in the states o CA, CO, FL,IA, MD, MI, MO, NC, NY, OR, PA, SC, TN,TX, VA.

A different solution to consider once you reachretirement is to split your savings into differentbuckets of money. These include:

Cash to meet immediate income needsover the next 12 months, keep enough money insafe, liquid accounts that you can access freelyto pay current expenses.

Short-term investments you dontwant to risk money that must be in place to fundincome needs in the near future. You should con-sider setting aside enough savings to meet an-other 1-2 years of income needs in investmentswith no (or limited) principal variability, such ascerticates of deposit or short-term bonds. Pro-tecting principal remains a high priority for thissegment of your money.

Long-term investments money thatis not needed in the next few years to fund yourincome needs should be invested more aggres-sively, with the goal of generating capital appre-ciation. Investments can include a diversied mixof stocks, bonds, cash and other assets (such asreal estate or commodities). This portion of yourmoney is treated very much like the portfolio youmaintained during the accumulation stage oflife. Be sure to assess your risk tolerance beforedetermining an asset mix. From time-to-time,

money is shifted out of this bucket and setaside for income needs in approaching years (ineither cash or short-term investments).

Protecting your futureRetirees must accomplish a delicate balancingact with their money. The tiered approach allows

you access to cash, investments with protectedprincipals and long-term investments that maypotentially generate capital.W

Diversication helps you spread risk throughoutyour portfolio, so investments that do poorly maybe balanced by others that do relatively better.Diversication does not assure a prot and does

not protect against loss in declining markets.Brokerage, investment and nancial advisoryservices are made available through AmeripriseFinancial Services, Inc. Member FINRA andSIPC. Some products and services may not beavailable in all jurisdictions or to all clients.

2011 Ameriprise Financial, Inc. All rights re-served.



Women have been in the workplacefor a LONG time now. The big introduc-tion to women in the workplace happened inthe early 1940s during WWII. As generationsof women went to work, adjustments developedfor families. Faster and moreefcient appliances were

supposedly developed tohelp save time for the littlewoman. However, even withdozens and dozens of fast-paced appliances, micro-wave dinners, drive-throughrestaurants, etc., have thelives of women become anyeasier?

There was a time in the

1950s when TV shows still depicted women/housewives in dresses and aprons with their hairand make-up all in place (i.e. Father KnowsBest, Donna Reed Show, Leave It To Beaver,etc.), though this was NOT reality.

Fast forwarding to the 2010s, womens liveshave dramatically changed. Unfortunately,more women have found themselves as single

moms (some by choice), who work at least onejob, if not two or three. Many women, who aremarried, still cant afford to stay home, as thecost of living requires most households to haveat least two incomes to cover expenses.

Next, our society has become veryactive, with children in a variety ofsports and social organizations,

which require car pooling. Ofcourse, since many of our citizensare living longer, aging parentshave become more dependent ontheir grown children for care.

As we see our aging parents withtheir health issues, we have be-come more concerned about ourhealth, so we try to squeeze in our

exercise, yoga, etc. (Note that thisis not a bad thing!)

With these images in mind, it isnt hard to under-stand why women today are the most stressedpeople in our society. This is a fact announcedon the Evening ABC National News in August(2011). Women are natural caregivers, whichis good, except we dont care for ourselves!

Women: What

Are We Doing ToOurselves?

BUSINESS

By Robyn Crigger,CEO

Compass Career ManagementSolutions OI Partners Inc.

With these imagesin mind, it isnt hard

to understand why

women today are the

most stressed people

in our society.



Robyn A. Crigger, CEO/OwnerOI Partners Inc.-Compass Career Management Solutionswww.compasscareer.comVISIT ROBYNS BLOG --http://transitionalbusinessconcerns.blogspot.com704) 849-2500; FAX (704) 845-2420

Recently, I was told that the number one killer ofwomen in the U.S. today is heart attacks/disease.Is anyone surprised? I am proud of all the manywonderful things that women are doing today, but itsaddens me to see how we are treating ourselves.Now is a time to take serious stock of our lives andsee what we can change. With our work taking up

the majority of our time, perhaps we can start there.Are you in the type of work that lls your passionand allows you to use your natural skills and abili-ties? How well do you manage your time at work?Do you eat healthy during the day?

All readers are encouraged to come to hear Dr.Beth Perry speak to the National Business WomensWeek Luncheon at the Omni Hotel in Charlotte onThursday, October 20, 2011. You can register to

attend at www.mbpw.org, clicking on the NBWWtab. Listen and learn how to take better care ofourselves. In turn, hopefully, our daughters, niec-es, etc. will do better.W



Eliminate Clutter.This is the rst step in preparing a home to sell.Box up extra books, toys, clothes, etc. Hom-eowners need to whittle down huge photo dis-plays to a few frames. Pack up collections andknickknacks cluttering bookshelves, desktops,

dressers and end tables. By the way anythingthat has more than 3 pieces is considered acollection. A good way to utilize those photocollages without having to spackle & paint thewalls is to use beautiful prints from magazines orcalendars of scenic places you would like to visitor have vacationed, maybe just nding beautifullandscapes, owers, or beaches. Simply placethese images over your family photos and hangthe frames again. Now, instead of a wall of familyphotos, you have a cohesive and simple selec-

tion of peaceful images. TIP: Similar frames (ex-amples A & B below), identical matting (exampleA below ), and similar images (example C below)make picture groupings work best.

Show Me the Light.Pull up the shades and draw back the curtains!Natural light invokes positive emotional respons-es. During showings, turn on every light in every

room. It is a good idea to have lights on in therooms that face the street in the evening hoursso a potential buyer driving by sees a welcominghouse inviting them inside.

Make the Background Neutral.

You dont want potential buyers initial thought tobe, Well, Id have to repaint the whole house, itscrazy in there! so consider repainting dated col-ors, trendy colors, and bright-hued walls beforeyou start showing. Neutral is NOT boring anddoes not need to be antique white. There aremany beautiful complex neutrals available today.Safe colors include Sherwin Williams Softer Tanand Macadamia, but I always try to select colorsthat complement the homeowners furnishingsso the colors may include green or gold under-

tones. Remember that a room is balanced andlivened up through movable colors -- artwork,textiles, lamps, accessories, and rugs. All ofwhich add visual interest, but the buyer knowsyoull take them with you AND they dont have torepaint anything.

Pract ical

Home Staging

Advice

REAL ESTATE

By Carol SchulenbergOwner & Principal Stager

Ballantyne Home Staging ASP


25/46TM2 www.womenwithknowhow.com SEPTEMBER 2011

Create a Lifestyle.If you think your home might appeal to someonewho entertains, go ahead set the dining roomfor a formal dinner party. Some Realtors do notlike this staging technique, but it works well inhomes clearly built for entertaining. Creating aspa-like haven in the master bedroom is alwaysrecommended, especially if the stunning master

bathroom is a selling point. If a buyer is lookingfor an upgraded lifestyle, it will benet the homeowner to help them imagine one.

Neutralize Odors.Open the windows and let fresh air ow throughyour home. Sprinkle baking soda in the bottomof trash cans and place a box of it in the fridgeto absorb unpleasant smells. You cant sell itif you can smell it. Place pet bowls and litter

boxes out of sight or in the garage for showings.Soft scents such as lavender in the master suite,

eucalyptus in the bathrooms and fresh citrusscents in the kitchens are nice touches.

Clean, Clean, Clean!If youre selling your home, dont stash clut-ter in the closets or have a fridge full of messytakeout containers. Buyers will be inspectingevery square footand that means you should,too. Store clutter in neatly stacked boxes in thegarage or basement if you have one; if not, goahead and invest in a storage unit. The houseshould be Q-tip clean!

Rethink The Furniture.If taking out a few pieces of furniture would makea room feel more spacious, then do it espe-cially if your furniture is over-sized and over-stuffed. Put rarely used pieces like extra dining

room chairs in storage and rearrange whats leftto maximize each rooms space. One thing to



Carol SchulenbergOwner & Principal StagerBallantyne Home StagingASP, CYH Color Consultant, Certifed DecoratingProessionalPhone: 980-322-5825www.ballantynehomestaging.com

hold on to: items that double as storage, like anottoman with a lid, where you can stow clutter atthe last minute. And remember that it is perfectlyokay to have empty corners.

Dont Forget the Outside.The house address/house numbers should bebig, shiny and easy to read. This is so easy to dowith a can of exterior spray paints from any hard-ware store or superstore. A $3.00 can of Krylonor similar product provides a fresh new look in10 minutes! Landscaping should be pristineand give the impression its easy to maintain,so opt for simple over fancy pruning designs.Finally, the garage and shed should be in rea-sonable order, too.W



A lot of people, including sometrainers, adhere to what they calla cheat day, or a free day.What this means is that theypick a day where they get to

eat whatever they want withoutfeeling bad or giving thought towhat it is.To make matters worse, some usethis day as their off day from working out. Haveyou heard people (maybe yourself) say, Thisis my free day, so I can eat whatever I want.?And then watch as a half of a cheesecake and awhole bottle of wine disappear? I have too!

While it might seem funny, for me, this is an is-sue. The biggest problem with our current men-tality is that it is Extreme! Everything has to beall or nothing, take it to the wall or dont take it atall. People say that they do well all week long,so they get to reward or treat themselves to asmorgasbord of whatever sounds good on thatone precious cheat day. This is weight manage-ments biggest enemy. Weight management is

about consistency, not a roller coaster of peaksand valleys.When I have a client come in for their consulta-tion, I always tell them that my main job is to getthem off the roller coaster. I have never had a cli-ent come to me who already had the consistent,steady-diet mindset. Those who have that mind

set rarely nd themselves needing to lose morethan 5 or 10 pounds. Those who ride the rollercoaster tend to have a life-long battle with thescale. Cheat day feeds the roller coaster mental-ity.

Any thought that takes you to an extreme in yourdiet (and by diet I simply mean what you areeating, not some deprivation list of cant-havefoods) is dangerous. Cheat day, though it is onlyone day, is still an extreme. It takes you off the

steady track and puts you either on a mountaintop or in a valley for the day. Keeping this kind ofmindset makes it impossible to ever get off theroller coaster completely.

The heart behind it is good, I believe. Take timeto enjoy the things you really like to eat. Dontdeprive yourself of everything all the time. I sub-scribe to this philosophy and nd that it makes

Cheat Dayis Half-Baked

WELLNESS

By Sunny Ayayla

This is weight managements

biggest enemy.



Sunny AyalaOwner o Fitness Instruction Today8041 Corporate Center Drive Suite 100Charlotte, North Carolina [email protected]: (704) 763-5662

weight management more appealing and moresustainable. But I subscribe to it on the steadycourse verses the roller coaster.

So how do you t that in to the faithful roadof continuous balance? You eat things youlike everyday. Be mindful of what you put in yourbody every time and all the time. If you want a

cookie, eat it. If youre going out to eat, have adrink if youd like one. But keep it in the balanceof your proper caloric intake for the day. If youdont know youre the number of calories that isbest for your goals, you can have a metabolictest done to nd out.

On the days you workout harder or longer, youburn more calories. That can translate into morefood freedom. On the days you dont workout,

keep the indulgences to a minimum. If you lleach day with wise choices and things youenjoy, cheat day is not necessary. And youwill stay the course towards healthy living thatdoesnt involve peaks and valleys. Heres toyour balance!W



COVER



Violeta Moser

Violeta Moser is the Executive Director of TheLatin American Womens Association. She isa bicultural and bilingual native of Lima, Peru.

Violeta moved to the US as an international stu-dent to attend Montclair State University. Violetahas an extensive professional experience withthe banking industry in the areas of operations,administration, and procurement. She moved toNorth Carolina from Connecticut to join a ma-jor foreign bank. In 1997 she became a SeniorTraining Consultant with a training companyproviding basic and technical skills, languageand cultural training for the evolving American

textile industry in Latin America. Throughout thisperiod Violeta has been deeply involved with thegrowing Hispanic/Latino community serving inmany organizations in different capacities. Hereducational background and work experience,combined with her cultural background andlanguage skills have provided her with expertiseon issues related to the Hispanic/Latino marketsand community. Violeta is a very active memberof her community. Her current activities includeBoard Membership on the North Carolina Arts

Council Board, United Way/ Community WorksAdvisory Board, Latin American Chamber ofCommerce Board, Child Care Resources, Inc.Board and the LatinAmerican Womens Associa-tion. Violeta, her husband Bob, and daughterStephanie reside in Charlotte, North Carolina.When I rst met her, she was so warm andfriendly, and she is indeed a women with knowhow!

How did you get started in the Not-For-Protworld?I started as a volunteer translating for immigrant

patients in a hospital in Pitt County, NC. I joinedthe board of directors of the Latin AmericanCoalition as my rst experience in the non-protworld when I moved to Charlotte in 1992. Thisexperience started my understanding of the dif-ferent needs of the immigrant community andthe role of non-prot organizations as an integralpart of a community. My involvement as a volun-teer increased and a few years later I becamea Chair of the Board. During this time I met and

connected with many people from other organi-zations and learned of opportunities for collabo-rations and partnerships. This experience ex-posed me to a community that was just learningabout the Hispanic community.

How has your prior career experiences pre-pared you for your journey with The Latin

American Womens Association (LAWA)?I have used every aspect of my professionalskills and businesswoman experience to assist

LAWA over the last 5 years. Just until 3 yearsago, LAWA was an all-volunteer organizationwith no staff; volunteers raised funds throughannual dinner-dance events to provide smallnancial scholarships to Latino students attend-ing college. Although this model worked well formore than a decade, the increase of Hispanicsin Charlotte with a variety of socio-economicneeds also require an organization with greater

Executive Director Latin AmericanWomens AssociationBy Mimi Zelman



resources. Three years ago, in my role as Chairof the Board, I used my experience to lay out aplan to restructure the organization to increaseits impact in our community.

What would you most like our readers toknow about your journey in business? In life?Each one of the experiences gained over the

three different careers I had in a nearly 30-yearjourney has served to help me draw the bestinstincts to make decisions as an adult in mypersonal and professional life. Nevertheless,the base was set from early life as I was raisedin a home with strong family values and faith.I strongly believe that without those values thepath would have had greater challenges. Thisis why I believe that as a society, we owe everychild the responsibility of a good and safe home

environment.

Who would you describe as your mentor(s)and why?Almost 17 years my senior, my rst mentor wasmy oldest brother Rolando who obtained his lawdegree after he was a father with four children.

He was my role model and the person I lookedup to as a child because I wanted to be like him.He gave me advice and coached me throughthe rst part of my school life setting in me thecuriosity to learn and never give up when thingsgot tough. He used to say, the tougher the betterthe smarter.

Whats on your bucket list and why?There are still many places around the world Iwould like to visit. I am fascinated by world his-tory and old civilizations and I am determined tolearn one more language, Italian, so that I cantravel freely in Italy. But among the things I wouldmost like to do when I begin to settle down isspend time in the villages of the Andean moun-tains of Peru, my home country. I would like tolive among local people and share culture and

traditions. There is nothing like good food andconversation with local people. Finally, I wouldlike to spend my time watching the ocean froma quiet little place somewhere on the PacicOcean.


33/46TM3 www.womenwithknowhow.com SEPTEMBER 2011

Any difcult times youd care to share withour readers?? And if so what lesson have youlearned?I lived in Peru during a period when I witnessedmy country going downhill because of a cor-rupted government and ruthless dictator. Thosewere tough times for all. Families and everyday people affected by the scarcity of food of

a broken system, the abuse of power, curfewsand terrorist groups wanting to make a change,but destroying the infrastructure and settingpanic among people. From this experience, Ilearned that no matter how tough situations maybe, most people have the strength to overcomehard situations. Most are temporary and thereis always the next day. But most importantly, tomake a change, people have to be involved andtogether build a thriving community.

If you could do one thing differently in yourlife, what would that be?I would have become a diplomat and travelaround the world after learning four or more lan-guages. The Latin American Womens Associa-tion (LAWA) is a non-prot organization, founded

in 1992, by a group of women with the commongoal to promote excellence of Latin Americanwomen and their families via education. Over thelast two decades, the organization has evolvedto adapt to the changes and needs of our grow-ing community. LAWA offers new educationalprograms and cultural activities. They meet thelast Monday of every month at The Mint Museum

2730 Randolph Rd., Charlotte, NC 28207 exceptJuly, October and December. All meetings at6:30 PM - 8:30PM. For more information on thewonderful organization visit their website: http://www.lawanc.org/index.htmW

Violeta MoserExecutive Director

Latin American Womens Association7810 Ballantyne Commons Parkway, Suite 300Charlotte, NC 28277Oce: 704.552.1003Mobile: 704.365.4140www.lawanc.org



Everyone, regardless of age, attitude or sta-tus, keeps a list. Its a list of goals, both long-and short-term, entitled, Things to Do. Itsa catalog of milestones which includes both

lifelong dreams and daily chores that we keepup on the refrigerator with a magnet. And inmost cases, what separates any one of us frombecoming a self-made millionaire is our inabilityto complete that list each and every single day.

Everyones experienced a variation on what Ilike to call the unsewable button. A button hascome off of a shirt or blouse, a button that wouldtake you no more than fteen seconds to sewback on, but the year after that button has fallenoff, it still sits on your dresser and the shirt stayshung up and unworn. What is it that keeps usfrom sewing on that button? What is it that keepsus from completing the tasks at hand that pre-

vents us from reaching our ultimate goals in life?

If I told you there was a voice living in your head,yelling at you and sabotaging your every move,would you call me crazy?

Chances are, you wouldnt. The fact is that eachand every one of us has had a run-in with thisvoice, the voice of The Saboteur. The Sabo-

teur is that little voice in your head that says,Do it tomorrow, or Thats not important! orDo what you want to do! Your needs are moreimportant than the needs of your job/family mem-ber/client anyway!

The Saboteur wants you to take the easy path.The Saboteur wants you to have the negativereaction to blow up, or withdraw, or throw a tan-

trum, or overwork. Quite simply, The Saboteurwants to knock you off-balance and change yourfocus from the ultimate goal to the immediaterelease. But that sneaky little voice never sayswhat he wants straight out. Your Saboteur is anexpert at softening the blow, and will try to con-vince you that its evil intentions are actually inyour best interest.

Because each of us is pre-wired for certain reac-

tions, those reactions are the easy ones. Wedont have to think about them, nor do we reallyhave to put forth any extra effort in order to reactWe simply do it instinctively. Everyone knowsthat lashing out is easier than reasoning and thatprocrastination is easier than taking action. TheSaboteur is that little voice in your head that tellsyou that its acceptable to take the easy route.Its acceptable to take half a day off to get your

TheUnsewable

Button

BUSINESS

By Mary ElizabethMurphy



Mary Elizabeth Murphy,CPCC, ORSCCManaging DirectorS.T.A.R. Resources - Strategic Teams AchievingResults

Creating Environments in which People Want toWork Since 1993

hair done. Its acceptable to put off that salescall so you can watch the US Open on TV.

The Saboteur pretends to protect, but in actual-ity it prevents. It prevents us from reaching ourgoals by implying that the steps which must betaken to reach those goals are too dangerous. Itencourages us to take the easy path rather than

take a risk. There are two ways to deal with theSaboteur. The rst, and the most common, sinceit is a sneaky little bugger, is to give in. Youmight be able to tell from the tone of this articlethat it is my opinion that that particular option isnot the acceptable one.

The second way to deal with the Saboteur is toquiet its annoying rant. This is not easy to do,but it is possible. All Saboteurs use the same

weapon, logical argument. Saboteurs convinceyou that your desired course of action is thewrong one to take, the path most difcult, thepath most frightening. One of the best ways tobeat them is to reason with them. And the bestway to reason with them is to be reasonable withyourself. Take a moment and consider yourcore values. Remind yourself why they are yourcore value - values which cannot be changedbecause they are the cornerstone of your life.

Do you know what your core values are? Listthose values which are most important to you.Youd be surprised how many of us are compro-

mising our core values on a daily basis becausewe refuse to recognize that we are doing so.Listing those values forces us to recognize thatthose values are steady and unchanging.

The battle with the Saboteur is, in the end, abattle between distractions from what you saidyou wanted to do and what is Right (based on

your values) for you to do. Your core values list,your personal view of what is Right, will help youcomplete your goals and move you closer toyour own success. W

Mary Elizabeth Murphy, CPCC, ORSCC is Man-aging Director of S.T.A.R. Resources, a per-formance management consulting, coachingand education rm that specializes in creatingenvironments in which people want to work. She

is an expert at helping individuals and organiza-tions to earn more, produce more and achievemore. She is the author of RESET Your Buttons.You can reach Mary Elizabeth at 704-535-5610or [email protected].



Movie night bites bring family and

friends together

Set the Stage for SimpleSummer Entertaining

FamilyFeatures


37/46

Skewered Greek Salad

3 www.womenwithknowhow.com SEPTEMBER 2011


38/46

Piadina with Fontina and Prosciutto

Long summer evenings present a perfect opportunity tocelebrate good wine, good food and the good company offamily and friends. What better way to create a beautiful evening thanto host a fun gathering with easy-to-share fare, delicious wine pairings anda great movie?When it comes to movie night entertaining, Emmy award-winning chef andcookbook author Giada De Laurentiis recommends serving sharable nibblesand setting the scene with inspired wine pairings.Planning a get-together soon? Try one of these entertaining-ready recipes,complete with Bella Sera wine pairings, for further inspiration. For moremovie night recipe ideas from Giada, and wine pairing tips, visit www.bel-laserawine.com.


39/46



Piadina with Fontina

and ProsciuttoYield: 4 to 6 servings

3 1/2 cups all-purpose our, plus morefor dusting

1/2 teaspoon baking sodaFine sea salt

1/2 cup (1 stick) unsalted butter,cut into 1/2-inch pieces, at

roomtemperature

2 tablespoons olive oil1 15-ounce container (2 cups) whole

milk ricotta cheese2 teaspoons grated lemon zest

(from 1 to 2 lemons)Freshly ground black pepper

3 cups (6 ounces) grated Fontinacheese4 ounces prosciutto, thinly sliced1 cup chopped fresh basil leaves

Combine our, baking soda and 1 teaspoon saltin bowl of an upright mixer tted with dough hookattachment. Add butter and mix on low speed untilincorporated, about 2 minutes.

With machine running, slowly add up to 2/3 cupwater, until mixture forms a dough around hook.Transfer dough to a lightly oured work surface

and knead 5 minutes, or until smooth. Cut doughinto 4 equal pieces. Form into disk shapes andwrap in plastic wrap. Refrigerate for 30 minutes.Place grill pan over medium-high heat or preheatgas or charcoal grill.

On lightly oured work surface, roll out each pieceof dough into an 8- to 10-inch circle, about 1/8inch thick. Brush each circle with olive oil. Grill for4 minutes on each side. Remove piadini from thegrill and let cool slightly.

Combine ricotta cheese and lemon zest in a small

bowl. Season with salt and pepper. Spread eachpiadina with 1/2 cup of the ricotta mixture. Sprinklewith Fontina cheese evenly over ricotta cheese.Arrange prosciutto slices on top of cheeses. Cuteach piadina into 8 wedges and transfer to a serv-ing platter. Garnish with chopped basil.



Apple Zeppole with Cinnamon

Whipped Cream

Reprinted from Giada At Home byGiada De Laurentiis. Copyright

2010. Published by Clarkson Potter/Random House, Inc.



For more movie night recipe ideas from Giada, and wine pairing tips,visit www.bellaserawine.com.

Skewered Greek Salad

Pair with Bella Sera

Pinot GrigioYield: 4 to 6 servingsSkewers:

24 grape or small cherry tomatoes3 ounces rm feta cheese (see Cooks

Note), cut into 12 (1/2-inch)cubes

12 pitted kalamata olives1/2 small red onion, cut into 12 (1/2-inch)

piecesVinaigrette:

2 teaspoons fresh lemon juice2 teaspoons red wine vinegar4 teaspoons chopped fresh oregano

leaves2 tablespoons olive oil

Salt and freshly ground black pepperSpecial Equipment:

12 6-inch bamboo or wooden skewers

For skewers: Thread skewers starting with a to-mato, then a cube of feta cheese, an olive, a pieceof onion and nally, another tomato. Repeat withremaining ingredients and skewers.

For vinaigrette: In small bowl, mix together lemonjuice, red wine vinegar and half of the oregano.Whisk in olive oil until mixture thickens. Seasonwith salt and pepper.

Arrange skewers on a serving platter. Spoon vin-

aigrette over skewers and sprinkle with remainingoregano.

Cooks Note: Buy feta packed in water; it is moistand easier to skewer and it wont crumble.

All Recipes are from reprinted from Giada At Home by Giada DeLaurentiis. Copyright 2010. Published by Clarkson Potter/RandomHouse, Inc.



Apple Zeppole with

Cinnamon Whipped

CreamI love Bella Seras Moscato its slightly sweetand has a hint of peach. Its great as is or withdessert. Celebrity Chef Giada De Laurentiis

Yield: 4 servings1 large apple, peeled and

grated (about 1 1/2 cups)1/4 cup sugar1 stick butter1/4 teaspoon salt1/2 cup water1 cup our4 eggs1 cup whipping cream2 tablespoons confectioners

sugar, plus more fordusting

1 teaspoon cinnamonOlive oil for frying

In medium saucepan, combine butter, salt, sugarand water over medium heat. Bring to a boil. Takepan off heat and stir in our. Return pan to mediumheat and stir continuously until mixture forms aball, about 3 to 5 minutes. Transfer our mixture toa medium bowl.

Using an electric hand mixer on low speed, addeggs, one at a time, incorporating each egg com-pletely before adding the next. Beat until smooth.Add grated apple and stir to combine. If not fryingimmediately, cover with plastic wrap and reserve inrefrigerator.

Combine whipping cream, 2 tablespoons con-fectioners sugar and cinnamon in medium bowl.Whip until medium soft peaks form. Transfer whip-ping cream to serving dish.

Meanwhile, pour enough oil into a large frying panto reach a depth of 2 inches. Heat oil over mediumheat until a deep-fry thermometer registers 325F.Using a small ice-cream scooper or 2 smallspoons, carefully drop about a rounded table-spoon of dough into hot olive oil. Turn zeppoleonce or twice, and cook until golden and puffedup, about 4 minutes. Fry zeppole in batches so asnot to overcrowd pan. Drain on paper towels.Transfer zeppole to a serving dish and sprinklewith powdered sugar using a small sieve. Servewith cinnamon whipped cream alongside for dip-ping.

Recipe courtesy of Giada De LaurentiisAs seen on Everyday Italian in episode ApresSki.

Have a favorite movie nightrecipe? Enter to win!Share your own movie night inspiration. Simply submit an original recipe, along with a

creative movie recommendation and Bella Sera wine pairing for a chance to win.

Visit www.bellaserawine.com to enter and to view ofcial rules and prize packagedetails.



Samantha Busch to host the 4thAnnual Charlotte NC Fashion Week

Uptown at the Pavilion in the EpicentreFor Immediate Release

Charlotte, NCAugust 2, 2011 Saman-tha Busch, wife of NASCAR driver KyleBusch, signs on to host the 4th Annual-Charlotte North Carolina Fashion Week

(CNCFW) scheduled September 21-24,2011 at the Epicentre Pavilion Entertain-ment Complex in Uptown Charlotte. TheHaute Couture Sponsor of this years showis INSTYLER, maker of the popular haircurling iron. We are extremely excited tohave Samantha and INSTYLER take partin Fashion Week this year, states AnthonySimons, Director of CNCFW. This yearthe event will begin on Wednesday witha special fundraiser and mixer hosted bythe American Cancer Society. The eventwill benet the charitys 2012 Cure byDesign initiative, which joins the fash-

ion, design, and retail communities withthe local corporate community to benetthe American Cancer Society. The focusof this special evening is to spotlightdesigner fashions, and more importantly,the cancer survivors who model thesedesigns. The event is expected to be at-tended by celebrity guests, local businessleaders, and sports luminaries.CharlotteFashion Week 2011 will showcase the lat-est trends featuring a mix of exquisitecocktails dresses and gowns, urban

inspired designs, mens custom tailoredsuits and couturedinner jackets, anddesigns made of all natural and sustain-able green fabrics. New to this yearsprogram is a childrens runway showscheduled on Thursday, September22. The retailer, Gap Kids, will style theselected children ranging between theages of 3-12. Charlotte Fashion Week haspartnered with parties and play venue,Monkey Joes, to host a meet and greetthat will give the young models and theirfamilies an opportunity to interact and

meet the production team. In addition tobeing back in the heart of Uptown Char-lotte for a second year, the Pavilion at theEpicentre, known for being the nightlifeand dining hub of the city, will host thisyears CNCFW. During the four-day event,the Epicentre will become Fashion WeekCentral, catering to stylish guests fromaround the region and providing a nightlifeexperience synonymous with fashionweeks around the country. This year, audi-ences can expect to see an eclectic groupof more than 21 emerging designers andretailers, special guests and celebrity

appearances, as well as live commentaryfrom the red carpet with Samantha Busch.Each night following the shows, guestsneed only walk a few steps wherethey can enjoy live entertainment andafter parties and rub elbows with someof the industrys top professionals. Dur-ing the day, guests can enjoy lunch anddinner specials as well as an afternoonwine and champagne tasting and shop-ping experience at several of the localboutiques in the Epicentre. We are alsoexcited to have key partners this yearthat include the Art Institute of Charlotte

and Jierh Communications Group statesSimons. The Art Institute has taken on asignicant role this year by including manyof its interactive media, graphic arts, andphotography students in the productionof the visuals included in the show. TheJierh Communications Group will createan exclusive VIP gifting suite experiencefor guests attending the opening nightmixer, hosted by the American CancerSociety, and will include several brandname exhibitors. Additional sponsors for

CNCFW include Dolce Lusso Salon andSpa, LaNore Divine Shoes,Dessert Specialists, 15 North RoadsideKitchen, SUITE, Fox News Rising, ActionGraphics, and Lake Norman PhotographyThe Blake Hotel is our ofcial hotel spon-sor for fashion week.Media sponsors covering the event thisyear include Fox News Rising, printpublications Monarch Magazine, UptownMagazine, Charlotte Magazine and na-tional publication, SheenMagazine. Online publication sponsors in-

clude WINK Magazine, Women with KnowHow, and N-Demand Magazine. AboutCharlotte NC Fashion Week: Charlotte NCFashion Week was esablished in 2008 asa way for emerging designers to reach abroader audience of consumers, styleexperts, boutique buyers, and members othe media. CNCFW launched its inaugu-ral event that year at the Blake Hotel. In2009 The Mint Museum of Art was hometo Charlotte Fashion Week, and in itsmost recent year, the Bank of AmericasFounder Hall and the Urban Gardenserved as venue host. The annual event

attracts thousands of people from acrossthe country to the Charlotte area and pro-vides opportunities for a variety ofsmall businesses and industry profes-sionals to network with one another andconduct business.Furthermore, Charlotte Fashion Week sup-ports and illuminates the citys expansionof fashion, art, and culture by adapting tochanges in todays economy and creatingways for those in the industry to affordablyadvertise their products and services on alocal and national level. Tickets for Char-lotte NC Fashion Week range between $45

for an advance general admission ticketand $75 for advance VIP tickets. Ticketscan be purchased through the eventswebsite:www.CharlotteNCFashionWeek.comFor public relations and media inquiriesplease contact Angela [email protected]

Mobile 704-906-2806Fax 888-644-9230


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Women With Know How E- Magazine September 2011 Issue

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