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Women Marines Association
Growing Your Membership UsingTechnologyDebra DrummondNational Membership Secretary
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The Dilemma Veteran & Service organizations
are having a difficult time recruiting new members
Perception that younger folks won’t join…they’re just not interested in club/bar environment
Where can you even find new blood?
Technology gap
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First Things First Don’t have a website? Get
one set up ASAP Have a website but haven’t
updated it in years? Give it a facelift & beef up the content
to drive more potential members to you WomenMarines.org
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Get On Facebook. Why? The fastest growing
demographic is in the 30+ page range
#6 U.S. site in terms of traffic #1 photo sharing site on the
web 13 million status updates at
least1x per day
More than 3 million people become Fans of Pages each day
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Online Results? Unlike WAVES, whose
membership has dramatically declined, our membership has remained constant Without the addition of social
media, ours would have declined due to member deaths
Found out about us from Facebook, LinkedIn & Together We Served
Others found us through internet search
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Women Marines in Business
Newest Facebook page to start an online chapter networking with Marines in the working world to eventually connect them with local chapters
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And We’re On YouTube!
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It’s a Whole New World!
Social Media is changing the game Founded in 2004 by Paul Reickoff after
his deployment to Iraq They are everywhere—Twitter,
Facebook, LinkedIn, YouTube, MySpace, Flickr
They have 150,000 supporters & 40,000 Iraq & Afghanistan Veteran members!
FREE membership…organization funded by grants & donations
No local organizations…yet! Young folks want to participate and be
INVOLVED, not just attend meetings• “I can actually ‘do’ something to help
myself…it’s empowering”
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If you want to grow… You have to be online where
potential members are! Join & become familiar with:
Facebook LinkedIn Twitter MySpace Flickr YouTube
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At a minimum… Consider activities with
more involvement by providing: Educational value Support Personal attention Empowerment Listening & responding to
member needs & desires