Project Book Design for Jackson Hinds Comprehensive Health Center

Jackson Hinds Comprehensive Health Center Rebranding Campaign

Table of Contents

0.1 ResearchAbstract 2Research 3Communication Audits 4Demographics 5Creative Brief 6Photography 7Logo Clear Space 8Promotional Items 9

0.2 Creative DevelopmentCompetitive Survey 11Design Reseach 12Moodboards 13Logo Development 14Color 15Photography 16

Logo Clear Space 17Promotional Items 18

0.3 Style GuideTone and Voice 20Logo 21correct usege 22incorrect usege 23Color 24Photography 25Logo Clear Space 26Promotional Items 27

0.4 Final DesignPrint Advertising 29Stationary Set 30Web Site 31Motions Graphic Comercial 32

SourcesReferences 34

Nurturing

0.3 Style Guide

Sources

American Pregnancy Association. (2011) Planning andPreparing: Health Insurance for Pregnant Women. Retrieved from http://www.americanpregnancy.org/planningandpreparing/affordablehealthcare.html

Arnst, Cathy. (2009) Working Parents: Recession Putting More Women Among the Uninsured. Bloomberg Businessweek.Retrieved from http://www.businessweek.com/careers/workingparents/blog/archives/2009/08/recession_placi.html

Jackson-Hinds Comprehensive Health Center. (2011). About Us. Retrieved from http://www.jackson-hinds.com/about.aspx

Kaiser Health News. (2010). Census Bureau: Recession Fuels Record Number Of Uninsured Americans. Topics: Insurance, Uninsured Retrieved from http://www.kaiserhealthnews.org/daily-reports/2010/september/16/uninsured-census-statistics.aspx

Kavilanz, Parija. (2010). Number Of Insured Drop For The First Time. Fixing Health Care. CNN Money. Retrieved from http://money.cnn.com/2010/09/16/news/economy/census_latest_uninsured_numbers/

Koba, Mark. (2011). What Is a Recession: CNBC Explains.Retrieved from http://www.cnbc.com/id/43563081/What_Is_a_Recession_CNBC_Explains

Fustos, Kata. (2011). Racial Differences in Health Status and Health Insurance Coverage in the United States. Population Reference Bureau. Retrieved from http://www.prb.org/Articles/2011/us-health-insurance-racial-differences.aspx?p=1

Planned Parenthood. (2011). About Us. Retrieved from http://www.plannedparenthood.org/about-us/

The Federal Reserve Bank of Minneapolis. (2011). The Recession and Recovery in Perspective. Retrieved, from http://www.prb.org/Articles/2011/us-health-insurance-racial-differences.aspx http://www.minneapolisfed.org/publications_papers/studies/recession_perspective/index.cfm

Virgina.gov. (2011). Free and Low-Cost Health Services.Retrieved from http://www.vdh.state.va.us/healthpolicy/healthequity/navigating-healthcare/types-of-care/low-cost.htm

Jackson Hinds Comprehensive Health Center Rebranding Campaign

Table of Contents

0.1 ResearchAbstract 2Research 3Communication Audits 4Demographics 5Creative Brief 6Photography 7Logo Clear Space 8Promotional Items 9

0.2 Creative DevelopmentCompetitive Survey 11Design Reseach 12Moodboards 13Logo Development 14Color 15Photography 16Logo Clear Space 17Promotional Items 18

0.3 Style GuideTone and Voice 20Logo 21correct usege 22incorrect usege 23Color 24Photography 25Logo Clear Space 26Promotional Items 27

0.4 Final DesignPrint Advertising 29 Stationary Set 30Web Site 31Motions Graphic Comercial 32

SourcesReferences 34

0.2 Creative Development

Sources

American Pregnancy Association. (2011) Planning andPreparing: Health Insurance for Pregnant Women. Retrieved from http://www.americanpregnancy.org/planningandpreparing/affordablehealthcare.html

Arnst, Cathy. (2009) Working Parents: Recession Putting More Women Among the Uninsured. Bloomberg Businessweek.Retrieved from http://www.businessweek.com/careers/workingparents/blog/archives/2009/08/recession_placi.html

Jackson-Hinds Comprehensive Health Center. (2011). About Us. Retrieved from http://www.jackson-hinds.com/about.aspx

Kaiser Health News. (2010). Census Bureau: Recession Fuels Record Number Of Uninsured Americans. Topics: Insurance, Uninsured Retrieved from http://www.kaiserhealthnews.org/daily-reports/2010/september/16/uninsured-census-statistics.aspx

Kavilanz, Parija. (2010). Number Of Insured Drop For The First Time. Fixing Health Care. CNN Money. Retrieved from http://money.cnn.com/2010/09/16/news/economy/census_latest_uninsured_numbers/

Koba, Mark. (2011). What Is a Recession: CNBC Explains.Retrieved from http://www.cnbc.com/id/43563081/What_Is_a_Recession_CNBC_Explains

Fustos, Kata. (2011). Racial Differences in Health Status and Health Insurance Coverage in the United States. Population Reference Bureau. Retrieved from http://www.prb.org/Articles/2011/us-health-insurance-racial-differences.aspx?p=1

Planned Parenthood. (2011). About Us. Retrieved from http://www.plannedparenthood.org/about-us/

The Federal Reserve Bank of Minneapolis. (2011). The Recession and Recovery in Perspective. Retrieved, from http://www.prb.org/Articles/2011/us-health-insurance-racial-differences.aspx http://www.minneapolisfed.org/publications_papers/studies/recession_perspective/index.cfm

Virgina.gov. (2011). Free and Low-Cost Health Services.Retrieved from http://www.vdh.state.va.us/healthpolicy/healthequity/navigating-healthcare/types-of-care/low-cost.htm