July 2020

Leading expert on digital transformation and disruptive

growth strategies

CHARLENE LI

www.wobi.com/online-events

28, 29 & 30

BUSINESS TRANSFORMATION

BusinessTransformation

The 100% digital event by Charlene Li and WOBI distributed over three sessions in three days, in which Charlene, a leading expert on digital transformation and disruptive growth strategies, will impart to us what it takes to be disruptive, and how to see each new wave of change as an opportunity for exponential growth and impact.

WHAT IS ONBUSINESS TRANSFORMATION?

3DAYS

6HOURS

3SESSIONS

100%DIGITAL

Charlene Li

How comfortable are you, as a leader, using digital? This is probably the most powerful tool to change your leadership agenda.

Leading expert on digital transformation and disruptive growth strategies

CHARLENE LI

For the past two decades, Charlene Li has been helping people see the future.

She’s the author of five books, including the New York Times bestseller, Open Leadership and the critically acclaimed book, Groundswell. Her latest book, The Disruption Mindset, was published in 2019.

She was also the founder of Altimeter Group, an analyst firm that was acquired in 2015 by Prophet. Named by Fast Company as one of the most creative people in business, Charlene is an expert on digital transformation and disruptive growth strategies. Her deep knowledge of leadership, strategy, interactive media and marketing gives her unique insight into the changing business landscape.

SESSIONS1

2

3

THE DISRUPTION MINDSET – TRANSFORMING AND REINVENTING YOUR BUSINESS | TUESDAY 28 JULY

THE FUTURE CUSTOMER EXPERIENCE | WEDNESDAY 29 JULY

LEADING THE TRANSFORMATION OF YOUR ORGANIZATION THURSDAY 30 JULY

DURATION OF EACH SESSION: 2 HoursEACH SESSION BEGINS AT: 11:00AM ET (New York) | 10:00AM (CDMX, Bogotá, Lima) 12:00PM (Buenos Aires) | 4:00PM (UK, Lisbon) | 05:00PM (Berlin, Madrid, Rome)

Pushing Past the Status Quo. Facing the challenge of finding new growth and even reinventing your business. Looking to tomorrow to know what to invest in today.

The Disruption Curve. Understanding where your organization is in the disruption lifecycle and plan your moves accordingly.

Disruptive Growth Moves. Revealing the top ways to drive disruptive growth – and how to use scenario planning to prepare for your Big Gulp Moment when you must make a decision when you’re not 100% sure.

The Triple Bottom Line. Why the purpose of an organization is no longer just to drive profits – it’s also to support customers, employees, and the larger community.

Planning for Disruption. Reform your strategic planning process to be continuous.

Focus on the Future Customer. Why this skill is at the heart of disruptive organizations and how it keeps them focused on the future.

De�ning Next Generation Experiences. How expectations are changing and why companies need to go beyond simply making the customer journey seamless.

The Power of Empathy Maps and Advisory Boards. How to understand and stay connected to your ever-changing customers.

The Employee-Customer Connection. Leverage your most powerful asset to understand customers with collaboration tools and artificial analysis.

The Characteristics, Skills and Habits of Disruptive Leaders. Learn how to move beyond “command and control” to find a new model for leadership.

Overcome Fear and Self-Doubt. How to develop the confidence and courage to take the first step toward transformation.

The Purpose of Purpose. How do you serve the world? Create alignment with a strong statement that builds alignment around your disruption strategy.

Disruptive Beliefs. Why disruptive organizations have three beliefs in common – openness, agency, and a bias for action – and how they dictate how we share information, make decisions, and work together.

The Flux Culture Operating System. Reinforce those beliefs with structure, process, and lore (rituals, symbols, and stories) that keep everyone focused on disruptive growth.

Leading in the Digital Age. Making the most of digital and social tools to build and deepen relationships with colleagues and customers.

SPECIAL OFFERValid through 24 July 2020

TICKET INCLUDES:

3 Tickets499 USD

Regular price747 USD

5 Tickets799 USD

Regular price1,245 USD

10 Tickets1,499 USD

Regular price2,490 USD

1 Ticket174 USD

Regular price 249 USD

ACCESS TO THE 3-DAY DIGITAL EVENT

DIPLOMA SIGNED BY CHARLENE LI & WOBI

EXECUTIVE SUMMARY

EXCLUSIVE CONTENT POST-EVENT

wobidigital.en@wobi.com www.wobi.com/online-events

FOR MORE INFORMATION REGARDING PACKS OF MORE THAN 10 TICKETS OR SPONSORSHIPS