WIPO SERVICES FOR PROMOTING THE STRATEGIC

USE OF IP BY SMES

Marina Sauzet

WIPO SME Division

LAGOS, June 2010

OUTLINE

Introduction to WIPOSMEs Division: Background and

actual situation Strategies and Activities Activities and opportunities for

Vietnam

UN specialized agency with headquarters in Geneva

Dedicated to developing a balanced and accessible international intellectual property (IP) system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest

Was established by the WIPO Convention in 1967

Director General is Francis Gurry

Introduction to WIPO

Background

In September 2000, the WIPO Assemblies approved the creation of “a substantial new program of activities, focusing on the IP-related needs of SMEs worldwide”

SMEs Division established in October 2000 Main objective - Enable the greater and more

effective use of IP asset management strategies by SMEs for strengthening their competitiveness, especially in developing countries, LDCs and countries with economies in transition

Actual situation…

A team dedicated to provide technical assistance and capacity building activities to IP Offices and SMEs support institutions in the world…

Strategies / Activities

INFORMATION TRAINING ACTIONASSESSMENT

Strategies / Activities – Assessment

Understand IP needs of SMEs

- Identify barriers to their effective use of the IP system

- Identify gaps in IP services to SMEs

- Assess the quality/effectiveness of existing tools on IP for SMEs

- Identify best practices on IP asset management for SMEs

- Analyze case studies on use/non-use of IP by SMEs.

WIPO’s Needs Assessment Survey of 2008/09 Standardized methodology for survey/studies on IP for SMEs

(expert group meeting in September 2009) Pilot projects in 6 countries: SA, Tanzania, Brazil, India,

Jordan, Poland

Strategies / Activities – Information WEBSITE: www.wipo.int/sme/en

Objective: demystify IP for SMEs

Page views from January 1, 2009 to December 31, 2009: 1,879,689 / 863,252 views in 2008

An increase of 54%

Strategies / Activities – Information

Monthly e-publication:

http://www.wipo.int/sme Contents: useful

intellectual property (IP)

information contained in

articles, case studies,

forthcoming IP/SMEs

relevant events, and

published presentations 33,743 Subscribers

Newsletter

Nearly 100 case studies of SMEs that have successfully used the IP system to enhance their competitiveness

Strategies / Activities – Information

Strategies / Activities – Information

Case Studies

Strategies / Activities – Information

Objective:

Identify successful mechanisms for making IP rights more accessible and relevant to SMEs.

Share this information and  facilitate interaction among institutions involved in such activities

Encourage the wider adoption and further refinement of "best practices". 

Information on policies, programs, projects and activities implemented by IP offices, ministries, chambers of commerce, SME associations, incubators, science parks, universities and other relevant partners and SME support  institutions.

Best Practices

Strategies / Activities – Information

IP tool box

– IPR, its Commercialization, management and protection

IP and business strategies

Smart start

http://www.ipaustralia.gov.au/smartstart/index.htm

IP issues in starting or buying a business

Case studies

Best Practice: IP Australia

Strategies / Activities – Information

- A diagnosis of the current state of the company regarding its needs in relation to industrial property

- A prospective view based on an understanding of the development prospects of the company and an understanding of the competitive advantages which can be created by industrial property

- Recommendations and avenues for action

Best Practices: INPI France

Strategies / Activities – Information

Workshops for businesses SurfIP – IP database search tool IP Management for SMEs

Program SCOPE IP, a diagnostic tool to help

businesses understand their existing IP Management status and possible strategic IP options

Intellectual Property Management Capability Development

IP AuditIP Education and TrainingIP Intelligence and ResearchIP Portfolio ManagementIP StrategyIP ValuationLicensing

Funding support is available up to 50% of costs

Best Practices Singapore - IPOS

Strategies / Activities – Information

Awareness creation through seminars and workshops

Publications Patent Information Documentation

Centre (PIDC) Assist local inventors patent their

inventions The inventor is assisted and

guided in the completion of a patent application form. NOTAP conducts a global search through the PIDC. If the conditions of patentability are met NOTAP submits the Application to the IP office and pays the relevant registration fees and processes it at the Patent Registry until the certificate is issued;

National Office for Technology Acquisition and Promotion - Nigeria

Easy to read, practical, business friendly guides

Strategies / Activities – Information

One or more guides, completed or ongoing in the following 60 countries: Afghanistan, Algeria, Argentina, Bulgaria, Croatia, Czech Republic, Democratic People’s Republic of Korea, Dominican Republic, Egypt, El Salvador, Ethiopia, Hungary, India, Iran, Indonesia, Israel, Italy, Jamaica, Kenya, Laos, Latvia, Lithuania, Macedonia, Malaysia, Malta, Moldova, Mongolia, Morocco, Mozambique, Nepal, Pakistan, Poland, Romania, Serbia, Slovakia, Spain, Sri Lanka, Tanzania, Thailand, Tunisia, Turkey, Uganda, Uruguay, Vietnam, 16 members countries of the OAPI (combined, single version)

Strategies / Activities – Information

Countries are encouraged to translate and or adapt the guides to their local language (s) and their laws and procedures.

Translation and/or Customization projects

AlgeriaMacedonia

mozambique

Uruguay

Countries are encouraged to translate and or adapt the guides to their local language (s) and their laws and procedures.

Over 20 countries have completed such translations and adaptations. Around 20 more have signed agreements and are in the process of completing.

Translations and/or adaptation projects

Strategies / Activities – Training

Basic Modules Advanced Modules

1. Importance of IP for SMEs

2. Trademarks and Industrial

Designs

3. Invention and Patent

4. Trade Secrets

5. Copyright and Related Rights

6. Patent Information

7. Technology Licensing in a

Strategic Partnership

8. IP in the Digital Economy

9. IP and International Trade

10. IP Audit

11. Valuation of IP assets

12. Trademarks licensing

Free Access through Internet: http://www.wipo.int/sme/en/multimedia/ Distribution of IP PANORAMA CD to member states and partners

Target audience: Entrepreneurs, employees of enterprise, especially SMEs and SMEs support institutions; University students, including students of engineering, MBA schools or law schools, and various other educational institutions; General public and policy makers

IP for Business Course

Distance learning programs: IP Panorama multimedia Toolkit

Strategies / Activities - Action Events

Strategies / Activities – Action

Offensive use of IP by SMEs Country competitiveness = SMEs competitiveness (90% of SMEs in the world)

Focus on « collectives » and/ or approaches by sectorsEconomy of scale with the sharing of resources (R&D, innovation, marketing), creation of common goal, possibility of creation of cluster’s brand.

Four fundamental questions : Where are we ? Where do we want to go ? How to go ? With whom do we want to go?

Strategies / Activities – Action (3)

Sector

Opportunities and Threats

Products

Strengths and Weaknesses

Competitive Advantage

With IP

Take Advantage

of

Improve on

Capitalize onMinim

ize

Approach by sectors (Using IP for clusters development)

Strategies / Activities – Action

Partnerships private / public (Universities, research centers, private companies

With whom do we want to go?

Clusters are geographic concentrations of interconnected companies, specialized suppliers, service providers, and associated institutions in a particular field that are present in a nation or region. Clusters arise because they increase the productivity with which companies can compete Cluster as a tool for economic development.

Strategies / Activities – Action

Patent mapping approach by Toryod in Thailand to enhance clusters competitiveness

http://www.toryod.comPatent Map are widely used to facilitate the work of the Experts which analyze, select and comment the most relevant data.

Toryod in Thailand use widely this technique to map patents coming from various fields relevant with the cluster policy developed by the country for the improvement of existing products or services (green tea, palm oil, coconut…)

Partnerships are key for the cluster’s competitiveness

Strategies / Activities – Action

After Nollywood and the financial services… which area could be developed in Nigeria with IP?

What is the branding strategy of Nollywood?

How technological innovation can contribute to the international success of Nollywood?

THANK YOU FOR YOUR ATTENTION

Marina Sauzetwww.wipo.int/smes

marina.sauzet@wipo.int