Winningbysharing Book Overview

Press Release Content

Press Pack, 31st May, 2005Title

Winning by Sharing - A new way of working, a different way of doing business

> What’s it about? Why we are entering the single most transformative period of work in

history• Ways of working will change more in the next five years, than they have in the last 200 years

> People on demand> Relationship and social capital as major sources of value creation

• The emergence of the support economy> 40% UK households with single people by 2010> ‘Hanging out’ in online social networks to cure professional and social loneliness

Insight into doing business differently• Brands still preach (broadcast), while consumers connect (in networks)

> Communities will emerge as 21st century brands• Trust as the killer app• Engaging customers, one conversation at a time

> Online community

> How is it told? Personal story telling based on real life conversations

• PowerPoint & Chocolate Biscuits• Powerless Leaders rule ok?• Trust is the killer app

Blended with market research & analysis• The social software revolution• The future of brands• The future of work

Winning by Sharing – The Book



> Who’s the book for? Executives in transition

• Redundancy• Stressed out

Displaced call centre agents> Off shoring phenomenon

Entrepreneurs• Portfolio workers• Knowledge workers• Micro-businesses (SMEs)

Visionaries in large corporates• Who are more willing to bet on the future than they do on

the past

Winning by Sharing – The Book



Core Message – The Future of Work has Arrived

> Careers are dead. Long live careers. Traditional job is killing people

• Over 1 million people on long term sickness> Due to workplace stress (Source: UK Work Foundation)

• 80% of men and 71% of women are unhappy with the number of hours they work. (source: Economic and Social Research Council, 2001)

• 72% of managers are criticised by family and friends for overwork. (source: Institute of Management)

Command & control organisation no longer effective• Up to 70% of interactions inside large companies are totally

unproductive (Source: Mckinsey & Co) > Doing “PowerPoint & Chocolate Biscuits”

• Customers suffering from “work rage”> Gallup 2001 surveyed 1.4 million workers via 100,000 divisions

in North America and Europe: • 17% found work satisfying• 63% were not committed and actively looking elsewhere• 20% were disenchanted, disaffected and often militant

in expressing dissatisfaction• One in five chance of interacting with pissed off staff

• Talent is being forced out of big companies



> Careers are dead. Long live careers. Outsourcing phenomenon

• More jobs going to India> Call centres (Banks, insurance, IT)> Even ‘knowledge work’

• Bank research, PowerPoint Slides Teaching our children on the basis that a traditional career

beckons• We’re making a big mistake

> By 2010 India will have 60 million PhD graduates> 60,000 hours of PowerPoint production in India @ £25.00

per hour> $2 trillion of general admin work already outsourced

• IBM predicts all $19 trillion could be outsourced• Massive changes in the curriculum required

> Collaboration & communications skills are key to thriving in the curriculum

• As companies start to adopt new ways of employing people

• As individuals get used to doing several, simultaneous jobs




> Careers are dead. Long live careers. Portfolio work on the rise

> 25 million small businesses in Europe• Represent 99 % of all EU enterprises• Over 90% micro-businesses (1-3 people)• Employing more than 100 million people

> Guess what? They’re buying expertise worldwide• They’re outsourcing too!• Using online networks

> 200m portfolio workers world wide (Source Spherion)

• The unit of work is no longer a whole job> HR stands for Hardly Relevant

Most people will become portfolio workers• Painful transition ahead for many of them

> Personal re-invention is difficult• But will bring about disproportionate returns

> Better work/life balance> Sustainability> Sense of purpose - Spirituality




> First publication from Business For Good Founded by Anna Pollock & Léon Benjamin Making a difference one enterprise at a time

• CREDO – we believe that global business has the money, power and moral obligation to make a significant positive difference in today’s troubled world

• RATIONALE – Business For Good is an expanding, global community of servant leaders with a diversity of backgrounds, skills and expertise who share this common CREDO and who have dedicated their professional lives to making a living by making a difference

Call to action• Contact [email protected] for more information

about BFG’s seminars, workshops & advisory services

Winning by Sharing – Published by

Business For Good



> Background Léon Benjamin has led Ecademy's community consulting

practice since 2001• Successful online community implementations with the UK government

(Department of Trade & Industry), Microsoft & BT > Contributed to the growth of Ecademy's membership from 8,000 to

65,000 members > The introduction of a successful, social software subscription based

revenue model Four year dialogue with networks & brands

• Execs• Portfolio workers• Social Entrepreneurs

> Ecademy members• Online networks worldwide

Latest speaking engagements• DTI/CBI Steering Committee - the future of work

> www.pslcbi.com• ISP Conference on Outlining How Changing Work Patterns Create A New

Type Of Customer> www.iir-conferences.com

African born – Freetown, Sierra Leone• Italian mother• Grew up in London & living in England

Winning by Sharing – The Author



Contact

> Blog http://winningbysharing.typepad.com/

> Book www.winningbysharing.net

> Author [email protected]

Winningbysharing Book Overview

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