The Book The BrandThe Opportunities

Although about 9 million people identified themselves as multiracial in the 2010 census, there are very limited amounts of children’s literature for those of mixed heritage. Coincidentally, research on children of mixed races have severely higher rates of substance abuse, depression and behavioral issues than their peers, mainly due to a lack of self identity.

A key component in identity comes from those people in our lives that we can relate to.

The following book and brand enables 9 million people in the US alone, to empower themselves through positive messaging, in-depth knowledge, a supportive community and most of all, confidence.

Something we like to call Swirl Power.

“Svenya, I’ve been laughing my butt off!” –Jordin SparksAmerican Idol

“I just read this book in less than 2 hours and that's really something considering I have ADD. This book is very entertaining, heart-warming and full of wisdom about finding who you are and how to embrace your heritage. Though it's written for a bi-racial person I think the advice can relate to just about anyone who’s ever been confronted with discrimination, confusion and or relentless bullying from folks who just didn't like something about you. This book contains interactive information that can double as a private diary as well as a self-improvement instrument. This book also contains how-to for beauty and a healthy lifestyle. Therefore to sum up this book has everything from how to love yourself, embrace what's been given to you and use your own power to achieve success no matter what life's unpredictability has thrown at you. Like I said...I think this book is really for all to read.”

– Tammy NealAmazon.com Reviewer

THE BOOKLaunch of the Swirl Power Movement

Just Because I’m Mixed Doesn’t Mean I’m Confused: Empowering Within and Discovering Your Hairitage is the guide that every biracial adult wished was available in their younger years. It’s also the book that every parent of a biracial child has sought after in order to gain insight on the issues that their children may face.

Svenya opens up the often muted discussions of life with her own challenges of self identity, racism, depression, diabetes and a learning disability. Throughout the book, she advises on problem issues of biracial people, while adding her own self discoveries on how she overcame them all.

The Book

The United StatesThere are over 9million biracial or multiracial Americans in the US alone with California, Florida, Oklahoma, Texas and Washington reigning as having the highest rate of interracial marriages in the country.

Beyond the BordersExpanding out of the US, the potential market reaches even further into international markets such as Europe and Africa. Interestingly enough, the largest ratio of recorded biracial children born is actually outside of the US with Britain noted as having the largest amount of interracial relationships in the world

Additional MarketsIn addition to the millions of biracial children, there are the parents of these children that often times are faced with questions on how to raise a biracial child. As the number of multiracial adoptions rise, a fourth market of readers also emerges.

The Market

AVAILABLECurrent Books

Racially Mixed People in America, Maria P.P. Root (Sage Publications, $66.95)(Text Book: Research Based Material)

Mixed: My Life in Black and White, Angela Nissel, (Villard/$12.95)(Autobiography)

Part Asian, 100% Hapa, Kip Fulbeck (Chronicle Books/$19.95)(Portraits)

Beyond Black: Biracial Identity in America, Kerry Ann Rockquemore (Rowan and Littlefield Publishers, Inc/$26.95)(Collection of Experiences and Research Studies )

The Multiracial Experience, Maria P.P. Root (Sage Publications, Inc./$75.55)(Text Book: Research Based Material)

CLOSE…BUT NO CIGAR

While these pieces of literature are quite entertaining and informational, they don’t target the actual market that it discusses. Many of the books are for the parents of biracial children. Others are journals of experiences.

The missing element is the direct communication to those that are affected the most- and in a way that doesn’t sound like textbook material. Just Because I’m Mixed Doesn’t Mean I’m Confused gives the reader a straight forward talk with a splash of humor that makes the book an easy read. Although the material deals with serious issues, it lightens the intensity to make the learning fun and interesting.

The exceptions to the rule have been the two with the most media coverage. Of the mentioned books, Part Asian, 100% Hapa and Mixed: My Life in Black and White have gained media attention from CNN and The Tyra Banks Show.

These books compliment Just Because I’m Mixed Doesn’t Mean I’m Confused by showing the interest of readers looking for uncommon topics on race such as Kip Fullbeck’s book on the diverse faces of the Asian culture, and humor such as the hilariously written book by Angela Nissel.

BOOK OUTLINE

Part I: Your Hair

I’ve Discovered My Hairitage and I’m Not Afraid to Flaunt It

Part II: Your Spirit

I Am Filled With PurposeI Know Who I Am and the Legacy That I CarryI Have Self Respect and I Share It with Others

Part II: Your DestinyI Make the Ultimate Decision of How My Life Plays OutI Treat My Body As My TempleI Know How to Work the “Spot” Light

Join The MovementYour Personal Journey of Discovery

“…Part of it, is the feeling of having to explain our existence to others. On introduction, we are the only class of people that must do so and because no one else has to experience this, they really can’t empathize with how this makes us feel. “

-How to Answer the Question: “What Are You?”

“I knew the day had come when I finally got it right when my mother said to me, “Oh I love your hair like that! It’s not as greasy as it usually is!” She has a weird way of turning a compliment into an insult, but she meant well. Germans tend to say exactly what’s on their mind. Older German women tend to not care how it comes out.”

-If These Strands Could Talk

Collection of Stories from the Journal Entry SubmissionsThe sequel of the book will be followed by the confessionals of it’s readers. A showcase of the “mixed experience.”

Biracial Hair Care and StylingThe book every parent should have on caring for biracial hair and how to determine the best products. Will include explanations on how to find the right stylist, the difference in chemical perms, and funny words they may not be familiar with like “the kitchen.”

The Faces of Swirl Power: A Photo Album of the Swirl NationAn artistic look at the multiethnic faces of the world. Again, photos will be collected by fans and published as a collector’s item.

Parent’s Guide to Relating to Their Biracial KidsA collection of advice given by young adults to the next generation of parents of biracial children. The author will include advice on how to communicate to their children about their race and motivating them to live their dreams.

BOOK IDEASAdditional

The Brand

is the proud daughter of a German mother and African-American father. As a brown girl, growing up in the South with a Swedish name and a Southern accent, Svenya uses her talents as a marketing strategist, motivational author and branding specialist to bring positive and informative messages in a way that changes lives.

Svenya Nimmons

Guest SpeakerPageant Director

Outreach CoordinatorWomen’s Empowerment Event Host

Promotional Tour ManagerEvent Emcee

Market ManagerMedia Coordinator

Social Media Ghost WriterEditorial Writer

Although Svenya’s first book project, she’s no stranger to public appearances and the marketing world. She has worked the stage as a pageant queen, model, dancer, emcee and guest speaker. A graduate of The University of South Carolina with a B.A. in Journalism and Mass Communications in 2000 with national credits in her field of advertising, Svenya has used her talents to uplift youth during workshops, leadership camps and promotional tours for several major brands such as Hanes, Wal-Mart, Dunkin’ Donuts and America Online.

RadioThe Ryan Seacrest Show (Nationally Syndicated)BBC London Radio (Nationally Syndicated)The Bev Smith Show (Nationally Syndicated)Blog Radio with Isidra Person-Lynn (Los Angeles, CA)Power 98 Morning Mad House (Charlotte, NC)The Mike and Trish Show (Lakeland, FL)Total Praise 360 (Dallas, TX)

Online PressWire ImageBlended UnityCarib PressCocoa and CrèmeRollingOut Urban Weekly (Atlanta Edition) Blended UnityThe National Book Club Conference

AppearancesLove The Truth All-Star Weekend Launch Party (Downtown Los Angeles)Jefferson High School (South Central Los Angeles)

Media Coverage

ARCHIE KAO

ERIQ LA SALLE

BOOK LAUNCH PARTYWEST HOLLYWOOD, CA

FEBRUARY 5. 2011

ROBI AMELE ELISE NEAL

DUANE MARTIN

ORLANDO JONES

REV. MICHAEL BECKWITH

CARMELO ANTHONY

ADDITIONAL CELEBRITY

SUPPORTERS

MATTHEW JORDAN SMITH

HINES WARD

HANK BASSETT

OBBA NAGATUNDA

Book Cover Photographer

OpportunitiesAdditional

 The Swirl Power Website and Community is the portal of the

worldwide connection for biracial parents and children . The readers can also send in their journal entries from the book through the Swirl Power site. Site viewers may also purchase products through the affiliate programs.

Such links provide apparel, hair and beauty products, children’s books and gifts specifically for the multi-ethnic consumer.

The Swirl Power Phone App allows users to stay in touch with

Svenya’s outreach while also getting the best hair care advice based on their answers to the “Discover Your Hairitage” survey.

Online Workshops and Appearances in reference to the 3 series sections in the book: Your Hair, Your Spirit, Your Destiny.

Hair Tutorial Videos Bringing the workshops into the comfort of their homes, viewers will be able to experience the tutorial information from the workshops. This, along with the workshops have the potential to be sponsored by a major hair care line in which product suggestions can be given within the content

Giveaways of promotional gifts and autographed books are given away for various contests. Online contests and submissions of stories encourage fans to participate in a dialog with the author in which their stories are shared. Submitted stories will be collected for the second book to be released.

“This Is Me” Empowerment Tour Workshops and promotional appearances at ongoing events in which Svenya will represent select companies while hosting the following: motivational group exercises, “Discover Your Hairitage” workshops, direct product sales, invigorating panel discussions, promotional giveaways and product sampling.

This Is Me Empowerment Tour

The Opportunities

Using Svenya to endorse a brand’s product provides benefits for everyone. Her unique combination of personal interaction with consumers all cultural backgrounds, looking for a brand to connect with them gives businesses an entry into the fastest, yet hardest market to target.

The gift of product knowledge and personal contact is something that every brand attempts to make with consumers. This gives brands the ability leave an impact far greater than any other promotional effort.

Why use celebrities who only pose for advertisements for your product, but know very little about it?

What happens when their image gets negative press? How does that affect your sales?

Instead, invest your marketing budget for a cause that gives you greater impact on your customers in a positive and personable way. No million dollar endorsement deal. Just a brand ambassador with a positive message that also has the support of many Hollywood celebrities.

Why only give out product samples without 1-on-1 contact? How does this method make them a repeat customer?

Instead, have your Brand Ambassador show your target customers why your product is needed for their lifestyle.

Svenya has a secret that she’s dying to tell.

A secret that would save you money and make you even more.

Print

Radio TV Online

EventsOutside Advertising

Social MediaMobile

EditorialCommunity Involvement

SamplingEndorsements

ON ONE BUDGET

SVENYA CAN HELP BRANDS WITH HALF OF THEIR MARKETING EFFORTS

Social MediaMobile

EditorialCommunity Involvement

SamplingEndorsements

Mobile• Content available for phone app users

Social Media• In depth product/service testimonials• Direct feedback from consumers• Blogging, tweets, status updates• Promotional giveaways• Couponing• Banner ad on the organization website

Editorial• Informative and inspiring articles on products/services• Blog mentions on relevant topics on various sites

Community Involvement• A face in the community to represent the brand with

personal contact• Signage at guest appearances

Endorsements• A positive image that actually talks about your product and

gives product knowledge to the consumer• Product placement on your brand being used by a public

figure

Sampling• Educated product sampling to a consumer that actually

walks away knowing about your brand

FULL CONSUMER INTERACTION

FINALLY, AN ENDORSEMENT THAT MAKES SENSE…

The following are the commitment features for the participating brands that would like to be involved with the empowerment tour that is guaranteed to change lives.

1. Marketing Fee: A marketing fee will be the salary given to Svenya as your Brand Ambassador for personally representing your product to her audience and your consumer. This fee does not include travel arrangements for exclusively sponsored events. Any promotional materials to be shot are also at the expense of the client. Fees start at $4,000 per month with a minimum of a 6 month commitment.

2. Product Sales: As a brand ambassador, it’s important to make the initial sale an informative sale. Committed clients agree to provide product at wholesale cost with the first order taken from the agreed upon marketing fee. While initial sales can be made at specific events and on the Swirl Power site, the following sales will go directly to the client ‘s regular retail locations.

3. Promotional Products: Products given away at events and through online contests build up anticipation while also allowing brands to get direct feedback on their products. Svenya’s dialog with her consumers will give your product placement in a way that distinguishes you from your competitors.

4. Product Knowledge: Help Svenya get the most useful and up-to-date product knowledge on your brand so that she can pass it on to your customers. At your discretion, educate her on the benefits and features of your product so that she can represent you with the best product knowledge possible.

DETAILSCommitment