Winning the Internet: How to Rock Social Media

Like a Wild & Crazy Pearl

#EPGis30

Meet Your Presenters:

#EPGis30

#EPGis30

Emily is on Facebook (of course)…

#EPGis30

And she’s got Twitter, too.

Don’t forget the blog!

#EPGis30

#EPGis30

#EPGis30

Emily Pearl Goodstein’s

Five-Part Social Media Strategy (whether she knows it or not!)

1. Loyalty

2. Connectivity

3. Imagery

4. Social justice

5. ENTHUSIASM FOR LIFE!

Now…

COMBINE.

THEM.

ALL! #EPGis30

#EPGis30 Show and tell

#EPGis30

Share stuff you love the EPG way:

imagery + brand love + enthusiasm for life

(Don’t forget the follow-up!)

#EPGis30

Connect people you like to things you like…

#EPGis30

…and always give credit where it’s due!

But loyalty isn’t just for brands.

It’s for friends, too!

Loyal to brands & friends at the same time

Friendship loyalty plus

social justice

#EPGis30

Connect people you like to causes you like , too:

Connectivity + Social Justice

#EPGis30

Use multiple mediums to convey your message:

Do good

yourself - &

encourage

others to do the

same…

#EPGis30

#EPGis30

And don’t be afraid to be un-subtle, especially

when it comes to social justice work!

#EPGis30

Let’s Recap:

1. Loyalty

2. Connectivity

3. Imagery

4. Social justice

5. ENTHUSIASM FOR LIFE!

#EPGis30

Keep combining

these tactics,

over & over

until the end of

time!

#EPGis30

Don’t be afraid of the occasional humblebrag…

…& connect, connect, connect!

#EPGis30

But sometimes, just focus on

enthusiasm for life: