Wine Survey October 2010

Wine Survey ResultsOctober 2010

Wine Buying Habits

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Key Findings

• About 54% of wine drinkers buy 1 to 2 bottles of wine a month in a restaurant.

• Consumers are buying slightly less wine in restaurants.

• Consumers generally order wine they have either tried before or name they recognize.

• While majority of wine drinkers purchase 1-2 bottles of wine in a store, a considerable amount purchase 6 or more bottles per month.

• Store purchases see a tilt toward more buying then in the past.

• Wine drinkers typically buy wine priced between $11 and $15.

2www.RhinoWineGear.com

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http://www.RhinoWineGear.com


Thinking about the wine you purchase in a restaurant, how many bottles of wine do you buy in a typical month?

• About 54% of wine drinkers buy 1 to 2 bottles of wine a month in a restaurant.

0 1-2 3-5 6 or More

6%

18%

54%

22%

Number Of Bottles Per Month


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Would you say that is more, less, or the same amount as compared to the past?

• Consumers are buying slightly less wine in restaurants.

Less

Same

More 10%

74%

16%


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When ordering a bottle of wine in a restaurant which statement best describes you?

• Consumers generally order wine they have either tried before or know.

I generally look for wine I have had before or look for a name I recognize.

I usually just follow the recommendation of the waiter or sommelier.

I look for the best deal the restaurant has to offer.

I like to be adventurous and generally order a wine I have never tried before. 22%

14%

20%

44%


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Thinking about wine you buy in a store, how many bottles of wine do buy in a typical month?

• While majority of wine drinkers purchase 1-2 bottles of wine, a considerable amount purchase 6 or more bottles per month.

1-2 3-5 6 or More

18%

29%

53%

Number of Bottles Per Month


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• Store purchases see a tilt toward more buying then in the past.

Less

Same

More 14%

74%

12%


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When you think about the majority of wine you purchase in a store, what is the price range you typically spend on a single bottle of wine?

• Wine drinkers typically buy wine priced between $11 and $15.

$5-$10 $11-$15 $16-$20 $21-$25 $26 and Over

4%7%

24%

42%

23%

Wine Price Range


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• The amount spent per bottle of wine seems relatively neutral.

Less

Same

More 13%

74%

13%


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Survey Details & Methodology

• Rhino Wine Gear, an online retailer of wine accessories, conducted a brief online survey to explore the wine buying habits of wine drinkers. The survey focused on restaurant and store purchases.

• The survey took place from August 9, 2010 through September 19, 2010 and was open to all U.S. residents over the age of 21.

• 1180 people participated in the survey, of those 838 qualified for the survey. To qualify you must have been over the age of 21 and purchased at least one bottle of wine, either in a restaurant or in a store over the past month.


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Wine Survey October 2010

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Transcript of Wine Survey October 2010