OUTFRONT Insiders - Wine Survey
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Transcript of OUTFRONT Insiders - Wine Survey
WINESURVEY
72%Drink wine frequently
DRINK UP!
31%Learn about new
wine products from friends
and family.
The median price insiders will pay for a bottle of wine
$ 15Impactful creative boosts brand familiarity with on-the-go consumers
WINE DOWN
WINE DOWN 46% Prefer to drink
wine at home
27% Prefer to drink wine at bars & restaurants
34%Attended a wine tastingevent in the past year
A mobile and OOH solution drives mobile purchases & retail visitation
choose winebased on thefood theyare eating.42%WINE
NOT?Nearly a quarter of people are influenced to attend a wine related activity as a group.
OOH is the perfect complement to wine drinkers
OUTFRONT INSIDERS IS OUTFRONT MEDIA’S EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS & HEAVY COMMUTERS. DATA COLLECTED IN SEPTEMBER 2017 FROM 251 RESPONDENTS.
Do you want to help shape the future of advertising?Share your opinions and get paid while doing it!
Join our community at OUTFRONTinsiders.comFor Business Inquiries, email [email protected]