Wine Online - Yesterday and Tomorrow
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Transcript of Wine Online - Yesterday and Tomorrow
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Wine Online
Presented by:Paul Mabray, CEO of VinTank
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Chief Strategy Officer at
VinTank.com
Who am I?
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We wrote a few wine
technology reportsincluding the giant tomeabout wine and social
media.
Who am I?
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History of Wine Online
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Image source: http://www.dorlingkindersley-uk.co.uk/nf/ClipArt/Image/0,,239020_1583891_,00.html
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THE BBS
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Image Source: http://en.wikipedia.org/wiki/Bulletin_board_system
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The Pioneers
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Evineyard.com WineTasting.com
Eskye.com
BevAccess.com
And many, many, many more
The Dot Com GoldRush
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Ending in 1
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Systems Gold Rush
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2005 - Granholm Vs Heald
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Image Source - http://www.thedailygreen.com/cm/thedailygreen/images/1F/supreme-court-blog.jpg
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Online Business to Business companies(Direct to Trade)
New types of e-tailers
Bloggers
Marketing Agents Wine Social Networks
CRM Systems
Mobile Flash Sales Sites
And a new boom begins
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Change
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Image Sources: http://steeez.com/wp-content/uploads/2008/11/internet.jpg; Google.com; Amazon.com; Facebook.com; Blogger.com;
Twitter.com: http://www.apple.com/iphone/gallery/
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Image Sources: http://steeez.com/wp-content/uploads/2008/11/internet.jpg; Google.com; Amazon.com; Facebook.com; Blogger.com;
Twitter.com: http://www.apple.com/iphone/gallery/
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Change
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Image Sources: http://steeez.com/wp-content/uploads/2008/11/internet.jpg; Google.com; Amazon.com; Facebook.com; Blogger.com;
Twitter.com: http://www.apple.com/iphone/gallery/
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Change
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Image Sources: http://steeez.com/wp-content/uploads/2008/11/internet.jpg; Google.com; Amazon.com; Facebook.com; Blogger.com;
Twitter.com: http://www.apple.com/iphone/gallery/
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Change
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Image Sources: http://steeez.com/wp-content/uploads/2008/11/internet.jpg; Google.com; Amazon.com; Facebook.com; Blogger.com;
Twitter.com: http://www.apple.com/iphone/gallery/
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Change
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Image Sources: http://steeez.com/wp-content/uploads/2008/11/internet.jpg; Google.com; Amazon.com; Facebook.com; Blogger.com;
Twitter.com: http://www.apple.com/iphone/gallery/
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Image Sources: http://steeez.com/wp-content/uploads/2008/11/internet.jpg; Google.com; Amazon.com; Facebook.com; Blogger.com;Twitter.com: http://www.apple.com/iphone/gallery/
Change
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In wine and in general we are witnessing a
fundamental shift in communication andcommerce.
Disruption
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Friction
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Our laws were written over 70 years agowith no concept of the internet (or evencredit cards).
50 different sets of rules.
Rules that impact not only sales, but
logistics, marketing, et al
Regulatory Friction
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Wine is a physical product.Wine is perishable.
Wine is heavy.Wine is breakable.
Wine requires extra delivery diligence.
Logistical Friction
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Wine is complicated.
Instant gratification.
No site services consumers with enoughchoice, price, nor content . . . Yet.
Consumer Friction
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Wine Blogs
About 30,000reviewed byprofessional
reviewers There are over 1000
dedicated wine blogs
Where is your expertvoice?
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Outside of wine social networks
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TotalSocialMediaWineConversations
Apr09 May09 Jun09 Jul09 Aug09 Sep09 Oct09
Monthly 401,132 402,834 460,667 524,776 618,914 703,377 863,956
WeeklyAvg. 89,140 89,519 102,370 116,617 137,536 156,306 191,990
DailyAvg. 13,371 12,995 15,356 16,928 19,965 23,446 27,870
Monthly
WeeklyAvg.
DailyAvg.
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40+
80+200+
Wine Industry Conversation Platforms
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40+ Wine Social Networks
50+ Wine iPhone Apps200+ Wine Portals
Wine Industry Conversation Platforms
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Best Wine Social Networks
The highest concentration of oenophiles.
86,000+ Users
1,000,000 Tasting
Notes
50,000+ Users
32,000+ Tasting
Notes
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Through the looking glass
CopyRight
Walt Disney
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User Centric
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Customers Recommend Brands
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A new expert the masses
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A new expert the masses
VinTank Informaon Graphics CRM Challenge
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ADDRESS: 1250 Main Street Suite #270 Napa, CA 94559 PHONE: 800.605.8265 WEB: vintank.com EMAIL: [email protected] TWITTER: twier.com/vintank FACEBOOK: hp://bit.ly/14R1mf
CRM
POS
1. Touch Point Frequency 90 Miles
3. % of Total Revenue
WINE CLUB
1. Touch Point Frequency 90 Miles
3. % of Total Revenue
MARKETING
1. Touch Point Frequency 90 Miles
3. % of Total Revenue
E-COMMERCE
1. Touch Point Frequency 90 Miles
3. % of Total Revenue
FULFILLMENT
1. Touch Point Frequency 90 Miles
3. % of Total Revenue
EMAIL
1. Touch Point Frequency 90 Miles
3. % of Total Revenue
SOCIAL NETWORK
1. Touch Point Frequency 90 Miles
3. % of Total Revenue
COMPLIANCE
1. Touch Point Frequency 90 Miles
3. % of Total Revenue
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Gary Vay-ner-chuck 850,000 followers on
Twitter
Nearly 90,000 viewersper day of his vlog,
Wine Library TV Million dollar book deal NYTimes,
Amazon.combestseller
$80 million retail, atleast 30% online
Ce-web-erties
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Platforms to build Ce-web-erties
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Platforms to build Ce-web-erties
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Platforms to build Ce-web-erties
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Brand + Consumer Connection
Pinotblogger.com aka
CapozziNow, nearly 5,000
Twitter followers
Up 3x since MayOver 1200 mailing list
names
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Connecting Digitally
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Mobile = POP influencer
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CRM Slide
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Augmented Reality Its Here
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Imagine Augmented Wine
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How will you leverage online?