Richard P. Williams421 Simmons Road, Sellersville, PA 18960 • (215) 622-6324 • rickwilliamspga@gmail.com •

www.linkedin.com/in/rickwilliamspga/

Profile: Marketing / Sales ManagerMarketing/Sales Campaigns ~ National Accounts ~ National Training ~ Community Management

Promote competitive edge through brand evangelizing and innovative programming. Build key relationships hailed as drivers for outstanding revenue and market share growth.

Drive sales growth through high-touch experiences and customer engagement.

Energetic, creative, and competitive marketing/sales professional with track record of driving consistent revenue streams, outperforming sales goals, and increasing territory sales (both direct and distributor). Establish strong customer relationships built on trust, exceptional service, responsiveness, and commitment to continued

excellence.Skilled campaign manager with proven ability to improve performance in products, services, and brands managed through active marketing and digital messaging. Effectively prioritize multiple projects to align results

with business objectives.Brand ambassador with exceptional ability to connect people (customers, businesses, partners) to drive

community strategy and success—keeping relationships stable and upwardly mobile. Highly personable and able to effectively prioritize tasks.

Proven ability to engage a brand's community of followers in social media—Implemented Best Practices for successful development of online group at RetailTribe. Launched personal blog,

www.mindbodygolf.wordpress.com and wrote 190+ quality blog content posts in 18 months; generated 4,000 views and 700 followers; engage 505 Twitter followers.

Class A PGA Professional: elected into the Professional Golfers Association of America in 1997.Core Competencies Include

Community Strategy • Online Engagement, Content Strategy, Metrics • Social Media Strategy • Inbound Marketing • Analytics • Marketing & Messaging Product Launches • Sales & Marketing Presentations • Process Streamlining

Through Technology • Client Relations • Customer Focus • Training • Account Management • Campaign Management • Team Leadership

Professional ExperienceRETAILTRIBE, INC.

US Campaign & Community Manager (2/2013–present)Designs, develops, and implements marketing and campaign plans that connect golfers to expert PGA Professional,

thereby generating retail and coaching revenues while improving the value of PGA Professionals to their club, management, and golfers.

Joined young company to ensure full communication of monthly campaign messages and implementation of online assets. Guide active marketing strategy and digital messaging. Actively interact with the community and engage in social media space. Measure campaigns through weekly read rates and Google Analytics. Develop client base. Direct Report: US Content Manager. Drive buzz through intelligent and branded use of blogs, eNewsletters, Facebook, and Twitter

facilitating online discussions for RetailTribe to expand online footprint, generate greater page loads, and build/enhance brand awareness.

Execute in-person product presentations and seminars on inbound/active marketing activities for golf professionals. Utilize Skype and Go-To-Meeting. Leverage extensive network of industry contacts.

Partner with clients to create content and campaigns for golf professionals and facilities on a monthly basis, producing "marketing with meaning" featuring email newsletters, marketing emails, Web pages, and social media output.

Representative Achievements: Generate over $250,000 yearly revenue through client building Built portfolio to 60 clients and retained clients on monthly service/subscription fee through high-touch

service; delivered 20% revenue gain in pro shop and more on coaching services on average. Improved open rates 20% during Q4 2013 and Q1 2014 for winter facilities compared to prior season by

directing compelling content messages and campaigns. Generated an average of $5K in revenue increase for winter facilities.

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Created and implemented a Best Practice for a successful online group (pre-launch phase). Setting up and managing North American Twitter community and Golf Marketing LinkedIn private group on LinkedIn as Co-owner.

DENTSPLY INTERNATIONAL, INC.Territory Manager (9/2007–1/2013)

World's largest dental products manufacturer with $3B+ in annual sales.Recruited and sold dental equipment and consumable products through 3 primary dental reseller distributors to 2,000+ accounts, covering Pennsylvania/New Jersey territory that grew to $1.8M. Developed new business through profiling, prospecting, sales calls, product demonstrations, relationship development, group trainings/presentations, and networking in industry/dental associations. Travelled extensively to market and train dentists, dental hygienists, and dental distributor reps. #1 New Hire for 2008. Consistently overachieved quota—delivered 114% to plan and realized 10% growth

in 2011 in newly defined territory. Averaged 8% sales growth the first 3 years to rank in the Top 10% nationally.

Nominated as 1 of 5 reps in the US to serve on the Field Sales Advisory Board and lead the Sales Rep team—a sales leadership role and liaison position to Sales and Marketing Strategic Development team nationwide.

Consistent sales leader and one of the Top 10 National Leaders for new product sales. Implemented ongoing training and development for new product launches to end users and dealer representatives.

STRYKER CORP., Striker Medical/EMS Division & Physiotherapy AssociatesFortune 500 medical technologies firm based in Kalamazoo, MI, offering diverse array of innovative medical

technologies.National Account Executive—Stryker Corp. (12/2006–6/2007)

Promoted with increased exposure to Stryker Physiotherapy based on exceptional sales performance and PGA background. Utilized strong time and account management skills to drive revenue-generating strategies for 80 Stryker Physiotherapy clinics nationwide for golf sports performance program, "Strengthen Your Game." Shepherded sales from initial call and education to closing. Delivered a stellar $450K in incremental sales revenue over 7 months. Developed and presented educational presentations featuring "Strengthen Your Game" program to select

Orthopedic and Sports Medicine practices as well as PGA section committees nationwide. Conducted sales training at national education training program attended by all Physiotherapy clinic

personnel.

Regional Business Development Manager—Physiotherapy Associates, Stryker Corp (3/2006–12/2006)Handpicked as 1 of 5 sales associates tasked to assume newly created role within Physiotherapy division. Built territory through strategic sales and marketing to referring physicians for 20 physical therapy clinics in Pennsylvania, New Jersey, and Delaware. Increased physician referrals 22% through OR case observations, physician office visits, and grassroots

marketing efforts—generated $600K in incremental revenue growth. Key contributor to overall sales growth to $20M.

Evacuation Chair Specialist— Striker Medical/EMS Division, Stryker Corp (5/2005–3/2006)Prospected and sold new/existing accounts in Maine-Florida territory for Stryker EMS new capital equipment product line. Generated leads and closed sales at regional/national trade shows, partnering with EMS representatives, and cold calling on new business development verticals (government, insurance, healthcare, and hospitality. Delivered $200K in new business for Stryker EMS. Quickly promoted based on sales achievement.

BUCKS COUNTRY COUNTRY CLUBPGA Head Professional & Director of Instruction (11/1998–4/2005)

Full-service golf and country club with 18-hole golf course, bar/restaurant, locker rooms, and banquet facility.

Managed golf operations, sales, and marketing functions at facility with $2M+ in revenue and planned, coordinated, and executed all tournament and instructional programs. Hired, trained, and developed staff; supervised 11 full-time/part-time employees. Increased private function revenue from $4K to $150K in 6 years by developing relationships with

surrounding area businesses and charity organizations. Lifted Junior Golf participation from 5 golfers to 250 in 6 years.

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Cumulatively sold of 14 family memberships at retail value of $50K. Streamlined operations through new point of sale (POS) computer system and online tee time service,

which created a more efficient business flow related to player check-in, tee sheet management, and phone time. Effectively increased rounds played (more revenue) and boosted customer satisfaction.

Drove early adoption of social media and inbound content marketing to build brand visibility and engagement.

Decreased shrinkage 15% the first year with better inventory control, sales tracking, and pricing accuracy.

Education & Professional DevelopmentBachelor of Science (BS) Recreation & Parks, minor in Tourism & Marketing, The Pennsylvania State University, University Park, PA

Achieve Global Consultative Selling • Professional Selling Skills • Bi-Annual Product Training • Challenger Model Training

Technical Proficiencies includeMicrosoft Office (Word, Excel, PowerPoint), Lotus Notes, Siebel Sales Analytics, IBS systems, Mac/iPad, CRM

Highrise, Google Analytics (GAIQ Certified), Everlytics, EmailVision, Social Media Channels (Twitter, Facebook, G+, WordPress).